Black Friday Fitbit deals 2024: Huge discounts on fitness trackers and Pixel watches

Fitbit Versa 4 on Black Friday deals banner
(Image credit: Future / Fitbit)

The Black Friday deals have started, and all of the best Black Friday Fitbit deals have officially landed. We're seeing savings on the entire range, both fitness trackers and smartwatches, with the lowest-ever prices on every model.

There are cheap deals on the Charge 6 and Inspire 3 fitness trackers, as well as lowe prices on the Versa 4 and Sense 2 smartwatches. The latter is particularly noteworthy because Google has plans to sunset Fitbit's smartwatches in favor of its own Pixel Watch lineup, making this year the last chance to score a great deal.

Fitbit is owned by Google, and Google's Pixel Watch is powered by many of Fitbit's health and fitness tracking smarts. As such we're also tracking some great deals across the Pixel Watch range here too. Scroll down for the best Black Friday Fitbit deals.

Today's best Fitbit deals in the US

Fitbit Versa 4
Fitbit Versa 4: was $199.95 now $119.95 at Amazon

The Fitbit Versa 4 is back down to the tremendous sale price of $119, 40% off. It's not quite the lowest-ever price of $105, but this deal looks unlikely to be beaten in the Black Friday sales this year.

Google  Pixel Watch 3 41mm
Google Pixel Watch 3 41mm: was $349.99 now $279.99 at Amazon

Get a new lowest-ever price of $279 on the newest Pixel watch 3, a saving of $70. You can also save big on the larger 45mm version, new for 2024. There are also savings of up to $100 on the LTE version if you want to go phoneless!

Fitbit Inspire 3
Fitbit Inspire 3: was $99.95 now $69.95 at Amazon

Last year's best Fitbit Inspire 3 deal has returned to its lowest-ever price of $69.95, $30/30% off the usual list price of $99.95. Available in both colors, you'll get 24/7 heart rate monitoring, sleep tracking, and notifications from your communication apps.

Fitbit Charge 6
Fitbit Charge 6: was $159.95 now $99.95 at Amazon

Get a massive $60 off the $160 Fitbit Charge 6 for a return to the lowest-ever price of $99.95. The ergonomic band and slender display provide sleep monitoring, multisport tracking, ECG, GPS, contactless payments, and more.

Fitbit  Sense 2
Fitbit Sense 2: was $249.95 now $179.95 at Amazon

The Fitbit Sense 2 brings advanced fitness and health tracking with a vibrant display, sleep, ECG, SpO2, heart rate monitoring, and more. Usually a hefty $250, it's now down to $179.95, a big $70 saving.

Google  Pixel Watch 2
Google Pixel Watch 2: was $249.99 now $145 at Amazon

If you want a cheaper all-around smartwatch, the Google Pixel Watch 2 in its silver/bay and black colorways is a staggering $145, down from $249.99. It's the lowest-ever price we've seen on this model, and that's not the first time we've written that this week: it just keeps dropping!

Google Pixel Watch 1
Google Pixel Watch 1: was $279.99 now $135.24 at Amazon

It's over two years old and only $10 less than the Pixel Watch 1, but if you absolutely want the cheapest option available, this is it.

Today's best Fitbit deals in the UK

Fitbit Charge 6
Fitbit Charge 6: was £139.99 now £99 at Amazon

Fitbit's newest Charge, the Charge 6 is 29% off at Amazon UK and at a lowest-ever price of £99, saving you £25 on the usual list price of £139.99. That's its lowest-ever UK price, and scores you calorie and activity tracking, sleep monitoring, and over 40 different workout settings. Compatible with both iPhone and Android, you'll get 7 days of battery life from a single charge along with GPS, Google Maps, and more.

Google  Pixel Watch 3
Google Pixel Watch 3: was £349 now £279 at Amazon

Save £70 on Google's latest and greatest Pixel Watch, available in two sizes, 41mm and 45mm. Champagne gold and Hazel offers a bit more of a premium feel, while the classic teardrop design and rotating crown appear here unchanged, apart from the size. Advanced workout and smartwatch messages bloom on this design, with the larger screen offering an extra line of text.

Fitbit Versa 4
Fitbit Versa 4: was £199.99 now £128.99 at Amazon

A whopping 36% off the Fitbit Versa 4 is not to be sniffed at. With Google sunsetting the Versa range in favor of its own Pixel Watch, £70 off might be as good as it gets this Black Friday. You'll get Fitbit's usual array of fitness tracking powered by a delightful 1.58-inch display that makes viewing your metrics a breeze.

Fitbit  Sense 2
Fitbit Sense 2: was £269.99 now £168 at Amazon

The most advanced Fitbit on the market is now 38% off, saving you £100 on the usual price of £269. With up to six days of battery life, it features advanced health metrics like SpO2, ECG, stress detection, personalized Sleep Profiles, and more.

Fitbit Inspire 3
Fitbit Inspire 3: was £84.99 now £58.99 at Amazon

Get £25 off the already inexpensive Fitbit Inspire 3 in this early sale. A discreet fitness tracker with heart rate and activity monitoring, sleep tracking, and more. A new lowest-ever price and a whopping 31% off!

Deals picked by
Stephen Warwick Author image
Deals picked by
Stephen Warwick

As TechRadar's Senior Fitness and Wearables writer, I have more than a decade's experience testing the latest smartwatches and fitness trackers. I've worked every online sales event you can think of since 2019. 2024 will be my sixth Black Friday, so you can count on me to find you the best deals and the right Fitbit for you.

Black Friday Fitbit deals: FAQs

Fitbit Versa 4 on wrist

(Image credit: Andrew Williams)

When will the Black Friday Fitbit deals start in 2024?

Black Friday officially takes place on November 29, so it has already started in the UK and is a few hours away in the US. However, the sales started at every major retailer early this year, so the deals are already live all over the world. That means you can save big at Amazon, Best Buy, Walmart, Target, Currys, John Lewis, and Argos right now.

Is Black Friday the best time to buy a Fitbit?

Absolutely, Fitbit and other fitness trackers and smartwatches are ripe for big discounts during the Black Friday period. Specifically for 2024, this could be the last year we see some big Fitbit discounts, as Google is sunsetting some of Fitbit's smartwatch brands.

There are lots of older models floating around that are still really useful for tracking fitness, exercise, and sleep, and we'd expect to see the best prices yet on a range of devices. The Amazon US deal on the Google Pixel Watch 2 ($145 for the WiFi-only model) is our pick of the deals so far, despite being last year's watch.

What Black Friday Fitbit deals should I expect?

Now Black Friday is live, there are major savings on every single Fitbit model in the lineup this year. That means big discounts on the Charge 6 and Inspire 3 fitness trackers, as well as the Sense 2 and Versa 4 smartwatches.

Why trust TechRadar this Black Friday

We've covered Black Friday for over a decade here at TechRadar and we've learned when all the best sales start and how to uncover all of the top deals. We also monitor sales throughout the year and track the lowest prices of dozens of the most popular products so we know a bargain when we see it.

We track Fitbit prices all year round and know exactly which prices to look out for on which models. We've tried and tested every Fitbit on the market too, so we know exactly which models to recommend.

Combined, we'll bring you the best Black Friday deals on all the top-rated and well-reviewed products available to buy right now so you come away with some excellent tech at a great price.

Stephen Warwick
Fitness & Wearables writer

Stephen Warwick is TechRadar's Fitness & Wearables writer with nearly a decade of experience covering technology, including five years as the News Editor of iMore. He's a keen fitness enthusiast and is never far from the local gym, Apple Watch at the ready, to record his latest workout. Stephen has experience writing about every facet of technology including products, services, hardware, and software. He's covered breaking news and developing stories regarding supply chains, patents and litigation, competition, politics and lobbying, the environment, and more. He's conducted interviews with industry experts in a range of fields including finance, litigation, security, and more. Outside of work, he's a massive tech and history buff with a passion for Rome Total War, reading, and music.