Amazon teases Kindle Fire 2 and new Kindle in advert

Amazon teases new Kindle Fire 2 and new Kindle in advert
New Kindle Fire gets some ad love

Amazon is all set to launch a number of new products today – and it may have already leaked what it's going to show.

An advert was aired in the US during the Dallas Cowboys V New York Giants game which revealed 'something new'.

That something new looks to be a 10-inch model of the Kindle Fire (Kindle Fire 2 perhaps?) and another Kindle, which looks suspiciously like the Paperwhite Kindle that was leaked earlier in the week.

Fire in the hole

If Amazon is indeed releasing a larger Kindle Fire, then it will be putting the tablet up against the new iPad. And the only way it will actually compete against this 800lb gorilla in the room is by making the price desirable.

Considering the Kindle Fire's price was lower than most tablets on the market at the time, however, and the company has a subsidised strategy with its Kindle ereader range, it's a fair bet that we will see a tablet with an enticing price.

Although Amazon is launching its latest products in Los Angeles, this doesn't mean the UK will miss out.

The arrival of the Amazon Appstore in the UK could well point to the Kindle Fire coming to Britain soon. TechRadar will be reporting from the event, so be sure to keep checking the site.

If you want to check the advert out for yourself, then you are in luck as someone happened to film their TV while it was showing. It's like one of those found footage movies but unfortunately without a monster coming to destroy things at the end.

Via Electronista

TOPICS
Marc Chacksfield

Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.

Latest in eReaders
Amazon Kindle Colorsoft in black on blue background with don't miss sign
The brand-new Kindle Colorsoft drops to its lowest-ever price in the Amazon Spring Sale
Amazon Kindle Paperwhite 2024 from the front
Hurry, Kindle owners! Today is your last chance to download backups of your ebooks – here's how to do it
A person holding the Amazon Kindle Paperwhite (2024) with the Home screen displayed
Amazon just killed a useful Kindle USB feature – leaving me stuck with less flexibility for ebook downloads and backups
A stylus selecting the AI Summary option on a Notebook of the Amazon Kindle Scribe (2024)
Your Kindle Scribe just became a better note-taking ereader with promised AI features rolling out widely now
Amazon Kindle Paperwhite
Missed it on Black Friday? The Kindle Paperwhite is back on sale again at Amazon
Amazon Kindle Colorsoft on an orange background
Amazon's brand-new Kindle Colorsoft just got its first discount – but there's a catch
Latest in News
Robert Downey Jr reveals himself as Doctor Doom to a delighted crowd at San Diego Comic-Con 2024
Marvel is about to make a major announcement about the MCU, and nobody's sure what it'll be
Nintendo Switch Lite
Forget the Nintendo Switch 2, the original Switch is getting one last hurrah in a surprise Nintendo Direct tomorrow
The Samsung Galaxy S25 Edge on display the January 22, 2025 Galaxy Unpacked event.
Samsung Galaxy S25 Edge colors seemingly revealed in new video, and there’s another sign of an imminent launch
Image of Naoe in AC Shadows
Assassin's Creed Shadows best graphics settings for PS5, PS5 Pro, and Xbox Series X
Promotional image for Malcolm in the Middle featuring the original cast playing golf
Malcolm in the Middle's Disney+ revival gets underway as the series finds its cast – here's which characters are returning
Group of people meeting
Inflexible work policies are pushing tech workers to quit