Asus president looks to new iPad for Vivo Tab pricing
Potentially low cost of Surface could be a problem though
Asus has decided to play the waiting game to determine pricing for its upcoming Windows 8 tablets, reportedly looking to take cues from Apple's pricing model.
According to a Digitimes report, Asus president Jerry Shen stated that the company plans to use the price of Apple's new iPad as reference for its own Windows 8 tablets.
The comment is somewhat ambiguous, with "reference" possibly meaning a straight imitation of the iPad's price or simply using it as a rough guideline for a potential price range.
However, it seems Asus is aiming at the high end of the price spectrum. Shen further commented that if Microsoft prices its Surface tablet at $199.99 it could be a difficult hurdle for Asus to overcome in the market.
Two for the price of, well, we don't know
Asus recently re-announced its duo of Windows 8 tablets, the Asus Vivo Tab and Asus Vivo Tab RT.
Both tablets will look similar from the outside, featuring an 11.6-inch Super IPS+ 1366x768 10-point multi-touch display, an 8MP rear facing camera with autofocus and LED flash, a 2MP front facing camera, and an NFC sensor.
Internally, the Asus Vivo Tab will be more of a productivity machine, running on an Intel Atom CPU, 2GB RAM, and a 64GB solid state drive. The Asus Vivo Tab on the other hand will function best as a mobile entertainment center, running on a Tegra 3 chip and half the storage space.
Get the best Black Friday deals direct to your inbox, plus news, reviews, and more.
Sign up to be the first to know about unmissable Black Friday deals on top tech, plus get all your favorite TechRadar content.
Both Asus tablets will release on Oct. 26 alongside the launch of Windows 8 and Microsoft's own surface tablet.
While there isn't an official price yet, the company's comments have at least set expectations well above the $200 range.