Neither tablet in this versus is media shy, with the Amazon Kindle Fire HDX 7 and Google Nexus 7 jam packed with an arsenal of opportunities to satisfy your entertainment needs - be it movies, music or books.
Movies
With full HD, 7-inch displays both tablets are great for watching movies on, and their small form factors allow you to hold them for an extended period of time without your wrists giving way.
On the Kindle Fire HDX 7 there's a wide range of HD films and TV shows available for you to buy or rent. Prices are comparable to other services and you can either stream them over Wi-Fi or download them for consumption at a late date.
HD movie rentals tend to range from £2.49 to £4.49, while you'll usually have to fork out between £5 and £15 to buy a film outright.
Amazon also has its own streaming service known as Prime Instant Video (formerly LoveFilm), which requires a monthly subscription of £5.99 per month for unlimited streaming of a range of shows and movies.
The Kindle Fire HDX 7 has one final trick up its sleeve when it comes to video playback and that's X-Ray for movies and TV shows.
X-Ray shows additional information (gleaned from Amazon owned IMDb) on the video you're watching, from the list of stars appearing to the songs playing and facts about the show or film.
The Google Nexus 7 has its own arsenal of movie and TV shows available to rent or buy via the Google Play store.
Pricing is very similar to that of Amazon and there's a huge selection for you to choose from. Google doesn't have its own streaming service, and there's nothing similar to Amazon's X-Ray feature here either.
As we've already mentioned when it comes to view your favourite TV shows and films the screen on the Nexus 7 gives the better viewing experience thanks to brighter and more natural colour reproduction.
Music
Google Play also offers a huge library of music tracks and albums which you can purchase and download, and the search giant even provides some free cloud storage where you can store 20,000 of your tracks in the Play Music app.
Once in the cloud these tracks can be access from most Android devices, including the Nexus 7.
You'll also find that Google has its own music streaming service on the Nexus 7 - and it's something you won't find on the Kindle Fire HDX due to the lack of any Google applications.
Google's All Access music streamer works in a similar way to the likes of Spotify with a £9.99 per month charge for unlimited playback of millions of songs.
Amazon meanwhile also has a decent collection of tracks and albums for you to stream and download, but there's no subscription base streaming service available on the Kindle Fire HDX.
This means you'll have to fork out separately for each track or album, but at least you own it going forward. Amazon's X-Ray feature also presents itself in the music section, providing wider information on the track and artist.
Books
The Amazon Kindle Fire HDX 7 has the upper hand when it comes to books as the retail giant's Kindle service is deeply integrated into the tablet providing an intuitive reading experience.
Battery performance has also been optimised when reading, extending its life allowing you to read for longer.
Google has its own library of books, magazines and newspapers in Google Play, and you can also take advantage of Amazon's Kindle collection by downloading the Kindle app onto the Nexus 7. That's a lot of books to get through.
There's little to choose between the two tablets when it comes to actually reading a novel, with the backlit displays providing very similar experiences.
