Kindle Fire HD ad opt-outs will cost $15

Kindle Fire HD ad opt-outs will cost $15
Amazon has a change of heart on ad opt-outs

Amazon has announced that new Kindle Fire HD owners will be able to kill the lock screen advertisements, but for a fee.

Owners will need to fork out $15 (around £10) to rid their new tablets of the 'special offers' that appear each time they lock the screen.

There's no word yet on what UK Kindle Fire HD buyers will have to pay, on top of the £159 they'll already be paying for the tablet.

It had previously been thought that the company would not offer an opt out scheme, but it appears Amazon has had a change of heart.

Happy to offer the choice

"I wanted to let you know that with Kindle Fire HD there will be a special offers opt-out option for $15," the company said in a statement.

"We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We're happy to offer customers the choice."

Kindle Fire HD owners will have to pay the fee once they get the hands on the tablet as Amazon is not selling the ad-free tablets directly.

Amazon first started subsidising the price of its Kindle readers with advertisements a couple of years ago, with few complaints from users.

Via: Engadget

TOPICS
Chris Smith

A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.

Latest in eReaders
Amazon Kindle Colorsoft in black on blue background with don't miss sign
The brand-new Kindle Colorsoft drops to its lowest-ever price in the Amazon Spring Sale
Amazon Kindle Paperwhite 2024 from the front
Hurry, Kindle owners! Today is your last chance to download backups of your ebooks – here's how to do it
A person holding the Amazon Kindle Paperwhite (2024) with the Home screen displayed
Amazon just killed a useful Kindle USB feature – leaving me stuck with less flexibility for ebook downloads and backups
A stylus selecting the AI Summary option on a Notebook of the Amazon Kindle Scribe (2024)
Your Kindle Scribe just became a better note-taking ereader with promised AI features rolling out widely now
Amazon Kindle Paperwhite
Missed it on Black Friday? The Kindle Paperwhite is back on sale again at Amazon
Amazon Kindle Colorsoft on an orange background
Amazon's brand-new Kindle Colorsoft just got its first discount – but there's a catch
Latest in News
EA Sports F1 25 promotional image featuring drivers Oscar Piastri, Carlos Sainz and Oliver Bearman.
F1 25 has been officially announced, with this year's entry marking a return for Braking Point and a 'significant overhaul' for My Team mode
Garmin clippd integration
Garmin's golf watches just got a big software integration upgrade to help you improve your game
Robert Downey Jr reveals himself as Doctor Doom to a delighted crowd at San Diego Comic-Con 2024
Marvel is currently making a major announcement about Avengers: Doomsday's cast on YouTube, and I think it's going to be a long-winded reveal
Samsung QN90F on yellow background
Samsung announces US prices for its 2025 mini-LED TV lineup, and it’s good and bad news
Nintendo Switch Lite
Forget the Nintendo Switch 2, the original Switch is getting one last hurrah in a surprise Nintendo Direct tomorrow
The Samsung Galaxy S25 Edge on display the January 22, 2025 Galaxy Unpacked event.
Samsung Galaxy S25 Edge colors seemingly revealed in new video, and there’s another sign of an imminent launch