New HTC tablet to avoid 'me too' status, says Chou

New HTC tablet to avoid 'me too' status, says Chou
The HTC Scribe didn't ignite Flyer sales, can't think why

HTC CEO Peter Chou has revealed that the company has plans for the tablet market in 2012, stating that the company is still looking to make slate-shaped waves.

Speaking to Reuters, Chou explained its keen focus on smartphones won't stop it from releasing a new tablet in 2012, but the company is wary of releasing an iPad-a-like product for the sake of it.

"Tablet is a market we would like to try and test, to see whether we can make ourselves stand out and prevent a me-too product," he said.

Flying visit

HTC unveiled its first tablet, the HTC Flyer, at Mobile World Congress 2011, when many column inches were spent discussing the company's decision to include a stylus, dubbed the HTC Scribe.

The stylus is definitely not a feature that comes with an iPad, but despite that plucky little addition, the Flyer hasn't exactly enjoyed the Apple tablet's rip-roaring success.

Since then, although HTC has seen fit to release the 10-inch LTE HTC Jetstream in the US, the UK hasn't seen a hint of a new tablet, not even in the run-up to the Christmas spend-fest.

Chou also spoke of the company's intentions towards emerging markets which will be a key focus for HTC in 2012, promising to avoid the cheap-and-bountiful strategy that others have pursued, instead clinging to its 'premium' brand.

"Customers are willing to pay more, that's why we have grown nearly five times in China this year. It shows that customers support our philosophy," he said.

From Reuters

News Editor (UK)

Former UK News Editor for TechRadar, it was a perpetual challenge among the TechRadar staff to send Kate (Twitter, Google+) a link to something interesting on the internet that she hasn't already seen. As TechRadar's News Editor (UK), she was constantly on the hunt for top news and intriguing stories to feed your gadget lust. Kate now enjoys life as a renowned music critic – her words can be found in the i Paper, Guardian, GQ, Metro, Evening Standard and Time Out, and she's also the author of 'Amy Winehouse', a biography of the soul star.

Latest in Tablets
Amazon Kindle Colorsoft in black on blue background with don't miss sign
The brand-new Kindle Colorsoft drops to its lowest-ever price in the Amazon Spring Sale
Google Pixel Tablet in hazel on green background with don't miss sign
The Google Pixel Tablet just dropped back to its lowest-ever Black Friday price
The Xiaomi Pad 7 Pro on a bronze table
I tested the Xiaomi Pad 7 Pro and it's the closest Android fans can get to an iPad Pro alternative
Samsung Galaxy Tab S9 FE Plus on a desk showing the rear of the device from above
The Samsung Galaxy Tab S10 FE could be a powerful iPad Air rival, based on the latest specs rumors
Hello from the XPPen Magic Note Pad
The XPPen Magic Note Pad is the drawing tablet-maker's first digital writing tablet and after just two weeks, I can't do without it
MacBook Air M4
Apple's rumored foldable iPad tipped to launch sooner than expected with an exciting software twist
Latest in News
An image of Pro-Ject's Flatten it closed and opened
Pro-Ject’s new vinyl flattener will fix any warped LPs you inadvertently buy on Record Store Day
The iPhone 16 Pro on a grey background
iPhone 17 Pro tipped to get 8K video recording – but I want these 3 video features instead
EA Sports F1 25 promotional image featuring drivers Oscar Piastri, Carlos Sainz and Oliver Bearman.
F1 25 has been officially announced, with this year's entry marking a return for Braking Point and a 'significant overhaul' for My Team mode
Garmin clippd integration
Garmin's golf watches just got a big software integration upgrade to help you improve your game
Robert Downey Jr reveals himself as Doctor Doom to a delighted crowd at San Diego Comic-Con 2024
Marvel is currently revealing the full cast for Avengers: Doomsday, and I think it's going to be a long-winded announcement
Samsung QN90F on yellow background
Samsung announces US prices for its 2025 mini-LED TV lineup, and it’s good and bad news