Mobile Industry Awards 2020: EE 5G Launch wins Campaign of the Year

The People’s Champion by Alcatel

Judges were impressed by this campaign’s simplicity. It told consumers that Alcatel understands their financial responsibilities and wanted to serve them with sleek, stylish, high quality smartphones at affordable prices.  

Creating Digital Wholesale Solutions

The bold decision to break Digital Wholesale Solutions away from the wider Daisy Group required an accompanying campaign to communicate the changes to customers. Judges were impressed by the seamless ability of this campaign to explain the combination of three channel divisions into a single entity.

EE's 5G Launch

EE detailed the challenges they faced in becoming the first UK operator to launch a 5G network in the UK. Its campaign positioned the company as the market leader and was able to excited and inform consumers.

Google's Pixel 4 Launch

Google created a single creative, cross-channel campaign that drove awareness and cultural relevance for the headline camera feature of the Pixel 4 smartphone, Night Sight.

The iOutlet's Customer Engagement and Retention campaign

iOutlet’s entry focused on how it redeveloped its website and ran a marketing campaign in a bid to diversify company revenue streams.

Lebara Mobile's Roaming in India

Lebara’s campaign highlighted its ability to spot a gap in the market and create a unique roaming product that met a genuine need of its customers and could drive growth.

Mobiles.co.uk #MobilesBestFriend

This campaign redefined Mobiles.co.uk’s core brand values and unique offerings. It featured a series of immersive, fun sessions with colleagues from multiple marketing challenges and key external agencies.

Samsung Galaxy S20 Launch

Samsung’s campaign sought to drive awareness of the Samsung Galaxy S20 phone range in the week after the Unpacked event. It focused on the key features of the device and hoped to resonate with a core Gen Z/Millennial audience while creating a ‘wow’ launch moment that would provide multiple content touchpoints. It wanted to have the ability to scale via word of mouth and earned coverage.

Sky Mobile How easy it is to switch

Although several MVNOs carried out market exercised around the new text-to-switch legislation, judges felt that Sky Mobile owned this space thanks to a campaign that took advantage of relative silence from established operators.

Life without Limits by Vodafone

Vodafone’s entry showcased a cutting-edge campaign where the proposition and creatives were built from customer insight and research, shared between agency and brand. This ensured the campaign met customer needs and allowed it to be relevant and impactful.