The Samsung Galaxy S21 Ultra has been named Phone of the Year, in association with musicMagpie, at the Mobile Industry Awards 2021.
To take our Phone of the Year prize, a device doesn’t just have to look good, but also offer powerful specs, great features, and appeal to consumers and partners alike.
The award was open to any device launched and on sale between September 26 and April 30 2021.
Our 2021 finalists were:
- Google Pixel 5
- iPhone 12
- iPhone 12 Pro
- Motorola G100
- OnePlus 9 Pro
- Oppo Find X3 Pro
- Samsung Galaxy S21
- Samsung Galaxy S21 Ultra
- Xiaomi Mi 11
Our entrants were examined on the following criteria:
- Demonstrate standout specifications for the price (based on SIM-free price)
- Best for usability
- Best for looks
- Best for features and services
- Excite customers and retail partners alike
- Demonstrate commercial and financial success
Why the Samsung Galaxy S21 Ultra won
The quality of this year's shortlist is testament to the innovation in our industry from a wide range of manufacturers. But there could be only one winner and our judges felt Samsung’s latest flagship was the best device from the 12 months
TechRadar has dubbed the Samsung Galaxy S21 Ultra as “the most powerful Android around, wowing consumers and industry figures alike with its incredible camera, detailed screen and huge battery." We also loved its S Pen functionality and its breathtaking design.
Quite simply, it's our Phone of the Year. We can’t wait to see how Samsung builds on its success and what the next 12 months has in store. It promises to be another stellar year.
Congratulations to Samsung on its victory and to the rest of our 2021 finalists!
- You can find out all our Mobile Industry Awards 2021 winners here
