Apple's smartphone market share plunges

Blackberry pearl
The BlackBerry range has sold well

Apple’s iPhone took 19.2 per cent of the smart phone market in the US for the first quarter of 2008, down from 26.7 per cent in Q4 2007, according to research firm IDC.

RIM’s BlackBerry, which managed to garner 35.1 per cent of the market at the tail end of last year, picked up some of the excess by leaping to almost half of all smart phones, at 44.5 per cent of the US market.

Christmas fruits

IDC attributed this change to Apple faring well in the holiday season, where the iPhone was seen as more of a gift, and RIM successfully attacking what it dubbed the 'prosumer' market, for professionals who want a bit more from their mobile.

Including overseas sales, Apple sold 1.7 million iPhones in Q1 of this year, quite some way shy of its target of 10 million devices to be sold in 2008, though the addition of the hotly-anticipated 3G iPhone this month should bolster numbers.

RIM is also likley to be active in new markets, with the launch of its Kickstart BlackBerry flip phone likely to be aimed more at the consumer market.

Also included in the survey was the news Palm grabbed some market share too, rising 5.5 per cent to 13.4. However, the company was down from 23 per cent at the same time last year, so things don’t look too rosy over at the hand-sized firm.

TOPICS
Gareth Beavis
Formerly Global Editor in Chief

Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grew with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.

Latest in iPhone
Apple iPhone 16 Review
The latest iPhone 18 leak hints at a major chipset upgrade for all four models
Google Pixel 9 Pro Fold main display opened
Apple is rumored to be prioritizing battery life on the foldable iPhone – which could also feature a liquid metal hinge for added durability
The home screen on an iPhone 16e smartphone
I think the iPhone 16e is too expensive – and as it turns out, so does nearly everybody else
Apple iPhone 16 on orange background with big savings text overlay
You can get a free iPhone 16 Pro Max without a trade at Verizon right now - with one minor catch
Apple CEO Tim Cook
Forget Siri, Apple needs to launch a folding iPhone and get back on track
Apple iPhone 16 Pro Max REVIEW
The latest batch of leaked iPhone 17 dummy units appear to show where glass meets metal on the new designs
Latest in News
Apple iPhone 16 Review
The latest iPhone 18 leak hints at a major chipset upgrade for all four models
Quordle on a smartphone held in a hand
Quordle hints and answers for Monday, March 24 (game #1155)
NYT Strands homescreen on a mobile phone screen, on a light blue background
NYT Strands hints and answers for Monday, March 24 (game #386)
NYT Connections homescreen on a phone, on a purple background
NYT Connections hints and answers for Monday, March 24 (game #652)
Quordle on a smartphone held in a hand
Quordle hints and answers for Sunday, March 23 (game #1154)
NYT Strands homescreen on a mobile phone screen, on a light blue background
NYT Strands hints and answers for Sunday, March 23 (game #385)