Nvidia is struggling to get people onto GeForce RTX GPUs

Nvidia GeForce GTX 1650 Super
(Image credit: Future)

Editor's note: we have reached out to Nvidia for comment, and will update this story once we hear back.

If you've been trying to get your hands on the Ampere line of gaming GPUs from Nvidia, such as the RTX 3080 or RTX 3070, chances are you've been unsuccessful due to the ongoing shortage of available stock. Older hardware still dominates user systems for a wide variety of reasons, so it might not come as a surprise that Nvidia has found 85% of GeForce owners have yet to purchase a raytracing capable graphics card.

A comparison chart was shown during the annual Nvidia investor presentation on Monday 12 April, dubbing RTX as 'the new standard', and stating that the 85% of users still using older hardware like the GTX 1660 need to upgrade.

This mirrors information shared by the official Steam Hardware Survey, painting a picture of just how little market share raytracing GPUs currently have. The survey also shows that while some cards such as the GTX 1060 are dropping in popularity, other non-RTX options such as the GTX 1650 are still making significant gains every month.

Steam Hardware Survey

(Image credit: Valve)

Old, but not outdated

While technology like raytracing is gaining popularity, there are many games that don't include it – and nor should they have to. For folk who choose to play competitive titles such as Valorant or Apex Legends, the sacrifice of framerates required for RTX graphics isn't worth the payoff, even with AI boosting DLSS.

A large part of the low GeForce RTX userbase is also likely down to stock shortages and finances, with affordability being quoted across social media as a major reason people wouldn't choose to upgrade their systems.

During the presentation, chief financial officer for Nvidia Colette Kress made a statement regarding the low stock for the new Ampere lineup: “our operations team is agile and executing fantastically. We expect our supplies to increase as the year progresses".

This is unlikely to solve other issues any time soon however, such as scalpers who use bots to scrape sites for available inventory to then resell on online auction sites like eBay, as well as cryptominers buying up large quantities of the cards to profit from the growing Ethereum and Bitcoin boom. 

Even the most affordable graphics card of the Ampere line, the GeForce RTX 3060 with an RRP of $330/£300/€330, is scarcely available despite being designed with lower mining efficiency in a bid to make more stock available to gamers.

There is a growing number of games that support RTX, and Nvidia's statements make it clear that it believes this tech, alongside DLSS, will be implemented into future games as standard. For now though, many fan-favorites survive just fine without it, and it's unlikely you'll need a serious upgrade to your system if you selectively play titles that wouldn't benefit from the software. 

TOPICS
Jess Weatherbed

Jess is a former TechRadar Computing writer, where she covered all aspects of Mac and PC hardware, including PC gaming and peripherals. She has been interviewed as an industry expert for the BBC, and while her educational background was in prosthetics and model-making, her true love is in tech and she has built numerous desktop computers over the last 10 years for gaming and content creation. Jess is now a journalist at The Verge.

Read more
A closeup of the Nvidia GeForce RTX branding on the 5070 Ti
Nvidia's RTX 5000 GPUs continue to face severe supply issues, with RTX 5070 Ti reportedly being even worse for launch stock than the RTX 5080
An Nvidia GeForce RTX 5080 resting on an RTX 5090 on a gray crafting mat.
Nvidia RTX 5090 and 5080 GPU launch was frustrating and chaotic, leaving many PC gamers disappointed – exactly as the rumors predicted
An Nvidia GeForce RTX 5000 GPU on a green patterned background.
Bad news, PC gamers: this retailer’s worst-case prediction for the Nvidia RTX 5090 GPU is a long wait until almost June for the GPU to be back in stock
The Nvidia GeForce RTX 5090 sitting on its packaging
Nvidia RTX 5090 GPU stock rumored to be ‘basically non-existent’ for launch day, and RTX 5080 doesn’t sound like it’ll be much better
The Nvidia and AMD logos clashing with lightning bolts around them.
Nvidia's RTX 5080 has dethroned AMD's RX 7900 XTX at the same price – but good luck finding one
The RTX 5090 imprint on the Nvidia GeForce RTX 5090
Sorry, AMD, Nvidia's price tags for its RTX 5000 GPUs could win me over
Latest in GPU
Nvidia AMD
Nvidia rumors suggest it's working on two affordable GPUs to spoil AMD's party
An AMD Radeon RX 9070 XT made by Sapphire on a table with its retail packaging
AMD’s secret weapon against Nvidia seems to be stock – way more RX 9070 GPUs are rumored to be hitting shelves than RTX 5000 models
NVIDIA
Nvidia's new Game Ready Driver repeats an annoying black screen issue from previous versions - it needs fixing ASAP
Nvidia logo
Nvidia RTX 5060 Ti could be delayed to mid-April and RTX 5060 to mid-May – is AMD starting to look like a clear winner in the battle of Blackwell vs RDNA 4 GPUs?
An Nvidia GeForce RTX 5080 leaning against its retail packaging with the RTX 5080 logo visible
Nvidia RTX 5000 series GPUs are finally getting price drops – but there's a catch
AMD RX 9070 GPU models
We won't be seeing any Radeon RX 9000 series GPUs from MSI - AMD prioritizes other board partners instead
Latest in News
Zendesk Relate 2025
Zendesk Relate 2025 - everything you need to know as the event unfolds
Disney Plus logo with popcorn
You can finally tell Disney+ to stop bugging you about that terrible Marvel show you regret starting
Google Gemini AI
Gemini can now see your screen and judge your tabs
Girl wearing Meta Quest 3 headset interacting with a jungle playset
Latest Meta Quest 3 software beta teases a major design overhaul and VR screen sharing – and I need these updates now
Philips Hue
Philips Hue might be working on a video doorbell, and according to a new report, we just got our first look at it
Microsoft
"Another pair of eyes" - Microsoft launches all-new Security Copilot Agents to give security teams the upper hand