Nvidia RTX 3090 Ti slashed by $1,000 in another clear sign that GPU prices are tumbling

EVGA RTX 3090 Ti FTW3 graphics card next to box
(Image credit: EVGA)

EVGA has just reduced the price of its base RTX 3090 Ti graphics card to $1,000 below the MSRP in the US, in a clear sign that high-end GPU prices are still coming down rapidly.

Yes, an eagled-eyed denizen of Twitter spotted that there’s a clear thousand bucks off the FTW3 Gaming model, which has a recommended price of $2,150 and is now $1,150 at the card maker’s online store, so it’s now pretty close to half-price.

The FTW3 Ultra Gaming model isn’t much more expensive at $1,200, coming with a slightly higher boost speed (so it’s certainly another option should the base FTW3 graphics card sell out of stock).

Note that the official MSRP for the RTX 3090 Ti is $2,000 (£1,879, AU$2,499), but EVGA put a slight premium on its FTW3 versions due to beefed up cooling systems that allow the GPU to run a bit faster.


Analysis: To buy, or to wait?

To put this price into perspective with the rest of the range, EVGA’s RTX 3080 Ti is running at $1,100 right now, so you can get the 3090 Ti for only fifty bucks more, making it a total no-brainer for those who want a top-end Ampere graphics card from EVGA at the moment (assuming their PC case, thermals and PSU can cope with the 3090 Ti, of course).

As you may recall, recently Nvidia officially reduced the RTX 3090 Ti to $1,500 (along with price cuts to other top dog Ampere graphics cards), but the flagship GPU appears to be quickly tumbling from even that reduced level. At Newegg you can pick up a Zotac 3090 Ti for $1,240 now, for example, but EVGA’s price undercuts that by almost a further hundred dollars.

Something we’ve been hearing on the grapevine consistently in recent times is that Nvidia’s partners have excess stock of RTX 3000 cards to clear, and this would seem to be a pretty clear indication that this may indeed be the case.

It’s certainly a big price reduction by EVGA, and if next-gen Lovelace GPUs are coming close to launch now, the first one out the door will purportedly be the RTX 4090 – so it makes sense that the biggest discounts should be applied to the top end RTX 3090 and 3090 Ti first, as these will rapidly become less tempting propositions as the Lovelace release timeframe nears.

What could happen now is that more graphics card manufacturers lower their 3090 Ti prices (and maybe other high-end Nvidia models), and we could see a race to sell them off – potentially. That said, if we’re looking at almost half-price already, there has to be a limit to how low things will go, and at its current price, the EVGA RTX 3090 Ti looks none too shabby to say the least.

On the other hand, when Lovelace arrives, rumor has it that the RTX 4070 could be the equal of the 3090 Ti (or maybe even a touch faster) – but then it’s expected to be the most popular model of the higher-end Lovelace offerings, so buying it at MSRP could prove challenging (or even buying it at all, perhaps, initially). Especially if the 4070 offers as much of a jaw-dropping price to performance value proposition as speculation seems to suggest.

And with the RTX 4070 potentially not arriving this year, as another rumor contends, grabbing the RTX 3090 Ti when it gets even cheaper may not be such a bad move after all – at least for those who don’t have the patience to see how the Lovelace rollout and stock situation pans out. We’d still advise waiting ourselves, but then again, we’d understand those who want to make the leap now…

Via VideoCardz

TOPICS

Darren is a freelancer writing news and features for TechRadar (and occasionally T3) across a broad range of computing topics including CPUs, GPUs, various other hardware, VPNs, antivirus and more. He has written about tech for the best part of three decades, and writes books in his spare time (his debut novel - 'I Know What You Did Last Supper' - was published by Hachette UK in 2013).

Read more
The RTX 5090 imprint on the Nvidia GeForce RTX 5090
Sorry, AMD, Nvidia's price tags for its RTX 5000 GPUs could win me over
ASUS ROG Astral LC GeForce RTX 5090 OC Edition liquid cooled graphics card against a blue background
Some RTX 5090 and 5080 GPUs have seriously inflated price tags, climbing as high as 70% over MSRP in the case of one Asus model
Best graphics card deals
The best cheap graphics card prices and deals for February 2025
An Nvidia GeForce RTX 5000 GPU on a green patterned background.
Nvidia unveils new GeForce RTX 5090, RTX 5080, RTX 5070 Ti, and RTX 5070 graphics cards at CES 2025
An AMD Radeon RX 9070 XT made by Sapphire on a table with its retail packaging
Bad news PC gamers - it seems AMD's aggressively low price for its Radeon RX 9070 GPU will only be for a limited time
The Nvidia and AMD logos clashing with lightning bolts around them.
Nvidia's RTX 5080 has dethroned AMD's RX 7900 XTX at the same price – but good luck finding one
Latest in GPU
An AMD Radeon RX 9070 XT made by Sapphire on a table with its retail packaging
AMD describes its recent RDNA 4 GPU launch as 'unprecedented' and promises restocking the Radeon RX 9070 XT as 'priority number one'
An AMD Radeon RX 9070 XT vs RX 9070 against a red two-tone background
Well, AMD's Radeon RX 9070 series launch isn't going as smoothly as we thought - and it's because retailers have inflated prices
An Nvidia GeForce RTX 5070
Nvidia RTX 5080 stock is so barren that retailers are holding competitions where you can "win" the right to buy one for MSRP
An Nvidia GeForce RTX 4060 Ti
Nvidia could unleash RTX 5060 and 5060 Ti GPUs on PC gamers tomorrow, but there’s no sign of rumored RTX 5050 yet
An Nvidia GeForce RTX 4060 on a table with its retail packaging
Nvidia RTX 5060 GPU spotted in Acer gaming PC, suggesting rumors of imminent launch are correct – and that it’ll run with only 8GB of video RAM
An AMD Radeon RX 9070 XT made by Sapphire on a table with its retail packaging
Want to buy an RX 9070 or 9070 XT but fed up of the GPUs being out of stock? AMD promises that “more supply is coming ASAP”
Latest in News
Garmin Instinct 3 in Neotropic Green
"I'm an idiot": Garmin user reveals how fixing one setting completely changed their training after months of making no progress
The main battle pass characters in Fortnite Lawless, including Midas, Sub Zero and a large wolf-man
You'll finally be able to play Fortnite on Windows 11 Arm-powered laptops as Epic Games partners with Qualcomm
DeepSeek on an iPhone
OpenAI calls on US government to ban DeepSeek, calling it ‘state-subsidized’ and ‘state-controlled’
Stress
Complexity of IT systems could be increasing security risks for businesses
Warhammer 40,000: Space Marine 3
Warhammer 40,000: Space Marine 3 enters development as team promises to support Space Marine 2 'with exciting content and regular updates in the coming years'
Ai tech, businessman show virtual graphic Global Internet connect Chatgpt Chat with AI, Artificial Intelligence.
CEOs think they might lose their jobs if they can't deliver on AI