Nvidia Shield TV users are angry about ads, but can you get around them?

A photo of the Nvidia Shield TV
(Image credit: Nvidia)

The Nvidia Shield TV streaming boxes are some of the best out there, but that could be starting to change thanks to a new Android TV update. Shield users are apparently seeing more ads on their home screen, some of which will autoplay video and audio without any way to skip them.

Following a recent update to Nvidia Shield's OS that has been rolling out, users are noting an annoying increase in the presence of adverts on the streamer's home screen. Without much warning, a video preview of a show (on a service you don't own) will start playing and fill your TV screen with trailer footage.

While previews like this are nothing new on streaming services, they typically appear as more tailored recommendations for the services you already own, and can be easily skipped. These more invasive adverts have already irked plenty of users, but is there anything you can do to make using your Nvidia Shield less ad-filled?

Can I disable the Android TV ads on Nvidia Shield? 

Unfortunately, it looks like there doesn't seem to be a way to permanently disable adverts on Android TV and we doubt Google will add an option to do this anytime soon (at least not without a cost). If you know what to do, though, you can avoid some trouble.

Some users have found that by going into the Settings of their Nvidia Shield, they can turn off toggles for audio and video previews – meaning that the adverts return to more traditional banner images.

Others have found that the ads only play when scrolling past them on the home screen. By trying to avoid the home screen, and quickly navigating to the app you want, you shouldn't be bothered too much and can get back to enjoying your favorite shows – though it's an irritating thing to have to navigate.

We'll have to wait and see how Google and Nvidia respond to the criticism, but don't hold your breath for some major fix. However, if there any changes we'll be sure to keep you up to date.

Hamish Hector
Senior Staff Writer, News

Hamish is a Senior Staff Writer for TechRadar and you’ll see his name appearing on articles across nearly every topic on the site from smart home deals to speaker reviews to graphics card news and everything in between. He uses his broad range of knowledge to help explain the latest gadgets and if they’re a must-buy or a fad fueled by hype. Though his specialty is writing about everything going on in the world of virtual reality and augmented reality.

Read more
Nvidia Shield TV Pro
The Nvidia Shield lives! A new update adds a Dolby Atmos competitor, and a load of other fixes
Roku TV on wall in living room setting
Roku fans are furious with a new ad shown before you even see the home screen – it's a test for now, but it's not a good sign of things to come
Nvidia Shield TV Pro
The excellent Nvidia Shield TV Pro just got a rare discount at Amazon
Amazon Fire TV Stick Lite
Amazon quietly scraps popular Fire TV feature in new update, but there is a fix
Windows 10 Fail
I have good news and bad news about Windows 11 24H2’s new update: it introduces nifty features and fixes... but also includes another ad
Samsung S90C in front of gray background displaying pink demonstration image
Infuriating pop-up appearing on your Samsung TV? You're not alone – but there may be a fix
Latest in Entertainment
A collage of Elizabeth Olsen's Scarlet Witch and Tatiana Maslany's She-Hulk
Marvel fans are already tired of Doomsday and Secret Wars cast gossip as two more superheroes get linked with roles in the next two Avengers movies
Venezuela's forward #09 Jhonder Cadiz celebrates after scoring during the 2026 FIFA World Cup South American qualifiers football match between Ecuador and Venezuela, at the Rodrigo Paz Delgado stadium in Quito, on March 21, 2025 ahead of Venezuela vs Peru
Venezuela vs Peru live stream: how to watch today's FIFA World Cup 2026 qualifier anywhere online
The cast of Alone Australia season 3, standing in a knee-high body of water
How to watch Alone Australia season 3 online – stream the survival show from anywhere
This City Is Ours
How to watch This City Is Ours online – stream Sean Bean crime drama from anywhere
Canada's Val Sweeting competes during the LGT World Womens Curling Championship match for third place ahead of Canada's showing at the Women's Curling World Championships 2025
Women's Curling World Championships live stream: how to watch Uijeongbu 2025 online, schedule, streaming guide
Star Wars BDX Droids walking in Galaxy's Edge.
‘We only build technology in the interest of storytelling’ – Disney’s associate lab director of Robotics on the Star Wars BDX Droids and what lies ahead
Latest in News
A young woman is working on a laptop in a relaxed office space.
I’ll admit, Microsoft’s new Windows 11 update surprised me with its usefulness, providing accessibility fixes, a gamepad keyboard layout, and PC spec cards
inZOI promotional material.
inZOI has become the most wishlisted game on Steam, but I wouldn't get too caught up in the hype
Xbox Series X and Xbox wireless controller set to a green background
Xbox Insiders are currently testing a new Game Hub feature that looks useful, but I've got mixed feelings about it
A stylized depiction of a padlocked WiFi symbol sitting in the centre of an interlocking vault.
Broadcom warns of worrying security flaws affecting VMware tools
Nespresso Vertuo Pop machine in Candy Pink with coffee drinks and capsules
My favorite Nespresso coffee maker just got a fresh new makeover, and now I love it even more
Microsoft Surface Laptop and Surface Pro devices on a table.
Hate Windows 11’s search? Microsoft is fixing it with AI, and that almost makes me want to buy a Copilot+ PC