Black Friday TV deals 2024: 29 best deals on 4K, QLED and OLED displays

TVs on a blue TechRadar Black Friday deals backgorund
(Image credit: Future)

Black Friday TV deals have arrived, thanks to early sales from retailers like Walmart, Best Buy, and Samsung. While retailers typically hold on to their best Black Friday deals for the official holiday, today's early offers are excellent, with record-low prices on best-rated 4K, QLED, and OLED displays.

As TechRadar's deals editor, who's covered Black Friday for half a decade and specializes in TVs, I've created this guide to bring you all the best Black Friday TV deals. I'm scouring top online retailers to find the best prices from brands like Samsung, LG, Sony, TCL, and Insignia.

Below are links to Black Friday TV sales from Amazon, Best Buy, Walmart, and Samsung, followed by today's stand-out deals, categorized by size and a special section for OLED displays.

I've also selected today's five best Black Friday TV deals, representing outstanding value with incredible discounts that I don't expect to drop any further. A few highlights include LG's 48-inch B4 OLED TV on sale for an incredible price of $599.99, Insignia's 74-inch 4K Fire TV on sale for $469.99, and this budget 50-inch 4K smart TV from Hisense on sale for $138.

I'll update this page with more of the best Black Friday TV deals leading up to Black Friday (November 29), so bookmark this guide for all the latest offers.

Today's best early Black Friday TV sales

Today's 5 best Black Friday TV deals

LG 48-inch Class B4 Series OLED 4K UHD TV
LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $599.99 at Best Buy

The 48-inch LG B4 OLED Smart TV offers unrivaled picture quality for its best discount yet and the cheapest OLED display I've ever seen. Its self-lit OLED pixels and Dolby Vision enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking to upgrade. Today's deal is an absolute steal and a great purchase ahead of Black Friday.

TCL  75-inch S4 Series LED 4K UHD Smart TV
TCL 75-inch S4 Series LED 4K UHD Smart TV: was $498 now $378 at Walmart

If you're looking for a big-screen TV on a budget, Walmart has the TCL S4 Series 4K display for just $378 - an incredible price. The 2024 TCL TV features 4K UHD resolution, the Google Assistant and Chromecast built-in for seamless streaming, and a handy voice remote.

Samsung S90C 65-inch OLED TV
Samsung S90C 65-inch OLED TV: was $1,499.99 now $999.99 at Best Buy

You name it, the Samsung S90C does it all. This top OLED TV is down to a record-low price and will likely be removed from sale soon, so there's not much time to snag what we think is the best TV you can buy today. It offers HDR OLED, which analyses each scene so you get rich and accurate Pantone-validated colors at all times. Its picture quality is great for movies, shows, and games, but its sound is also surprisingly good for TV speakers. The Samsung S90C 65-inch OLED TV also packs four HDMI 2.1 ports, which are perfect for game consoles.

Hisense R6 Series 50-inch 4K UHD Roku TV
Hisense R6 Series 50-inch 4K UHD Roku TV: was $238 now $138 at Walmart

A mid-size budget option from today's Walmart Black Friday sale is this Hisense R6 Series, and Walmart has the 50-inch model on sale for just $138. For that amount, you're getting 4K HD resolution, Dolby Vision HDR and HDR10, DTS Studio Sound, and the Roku experience built-in for easy streaming.

Insignia 75-inch F50 Series HD 4K Smart Fire TV
Insignia 75-inch F50 Series HD 4K Smart Fire TV: was $599.99 now $469.99 at Best Buy

This is a great deal if you're interested in a big-screen budget display ahead of Black Friday. The 2024 Insignia F50 TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

OLED Black Friday TV deals

LG 48-inch Class B4 Series OLED 4K UHD TV
LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $599.99 at Best Buy

The 48-inch LG B4 OLED Smart TV offers unrivaled picture quality for its best discount yet and the cheapest OLED display I've ever seen. Its self-lit OLED pixels and Dolby Vision enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking to upgrade. Today's deal is an absolute steal and a great purchase ahead of Black Friday.

Samsung 48-inch S90D OLED TV
Samsung 48-inch S90D OLED TV: was $1,599.99 now $1,049.99 at Samsung

Samsung's 48-inch S90D OLED TV is on sale for $1,049.99. That's a new record-low price, and I can't imagine you'll find a better deal during Black Friday. The 2024 OLED display delivers an exceptional picture with deep blacks, bright colors, and Pantone-validated colors. You're also getting Motion Xcelerator 144Hz for a smooth gaming experience and Dolby Atmos and Object Tracking Sound Lite for premium sound.

LG 55-inch C4 OLED 4K TV
LG 55-inch C4 OLED 4K TV: was $1,999.99 now $1,199.99 at Best Buy

LG's all-new 55-inch C4 OLED TV is on sale for $1,199.99 - a new record-low price. Ranked in our best TV guide, the C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, and 144Hz certification from Nvidia.

Sony Bravia 8 55-inch OLED 4K TV
Sony Bravia 8 55-inch OLED 4K TV: was $1,699 now $1,399 at Best Buy

The Sony Bravia 8 is back at its lowest price yet ahead of Black Friday. As one of the best TVs for sound, it's an ideal choice if you want stellar sound without paying extra for a soundbar. Its OLED screen might not be the brightest of them all, but it still manages to rival the picture quality of its competitors using its brightness-boosting Bravia XP Processor. You can even use it with your gaming console of choice thanks to the two HDMI ports (out of four total) that support 4K/120 Hz gaming.

Samsung S95D 55-inch OLED 4K TV
Samsung S95D 55-inch OLED 4K TV: was $2,599 now $1,899 at Samsung

Our Samsung S95D review claimed that this stunning display is 'the very pinnacle of OLED TV' and it's easy to see why. Awesome picture quality, top-notch gaming performance, and a beautiful design combine to offer one of the best OLED TVs money can buy right now. This popular TV doesn't have the biggest price cut going right now but it's worth every penny with its 144Hz refresh rate and innovative new anti-glare and reflection technology. Today's deal on the entry-level 55-inch model beats the previous record-low by a whopping $300.

Samsung S90C 65-inch OLED TV
Samsung S90C 65-inch OLED TV: was $1,499.99 now $999.99 at Best Buy

You name it, the Samsung S90C does it all. This top OLED TV is down to a record-low price and will likely be removed from sale soon, so there's not much time to snag what we think is the best TV you can buy today. It offers HDR OLED, which analyses each scene so you get rich and accurate Pantone-validated colors at all times. Its picture quality is great for movies, shows, and games, but its sound is also surprisingly good for TV speakers. The Samsung S90C 65-inch OLED TV also packs four HDMI 2.1 ports, which are perfect for game consoles.

LG C3 65-inch OLED TV
LG C3 65-inch OLED TV: was $2,499.99 now $1,296.99 at Amazon US

LG's highly rated C3 OLED TV is on sale for $1,296.99 - that's a return to the record-low price. The OLED display features a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for the best gaming experience on next-gen consoles, a sleek, thin design, and an updated webOS experience.

60-75 inch Black Friday TV deals

LG UT70 65-inch 4K Smart TV
LG UT70 65-inch 4K Smart TV: was $599.99 now $399.99 at Best Buy

A 65-inch 4K smart TV for $399.99 is an incredible deal to snag ahead of Black Friday. The LG UT70 Series TV delivers a premium picture experience with brilliant colors thanks to LG's α5 Gen7 AI processor and WebOS 24 for seamless streaming. Gamers will also love the game optimizer and dashboard with GeForce NOW, which allows you to see and adjust all your settings in one place.

Hisense 65-Inch U6 Series 4K Google TV
Hisense 65-Inch U6 Series 4K Google TV: was $698 now $547.99 at Amazon US

Amazon has the best-selling 65-inch Hisense 4K smart TV for just $547.99 at Amazon. In our Hisense U6 Series review, we praised it for its excellent picture quality at an affordable price. You're getting support for both Dolby Vision and HDR10+, plus the Google Assistant hands-free voice control, and Game Mode Plus - all for under $600.

LG 70-inch 4K UHD Smart TV
LG 70-inch 4K UHD Smart TV: was $648 now $498 at Walmart

This LG 70-inch 4K smart TV is down to $498 - a fantastic price for a display of this size. You're getting a premium picture experience with brilliant colors thanks to LG's α5 Gen5 AI processor, and gamers will love the game optimizer and dashboard, where you can see and adjust all your settings in one place.

Samsung 70-inch DU7200 4K TV
Samsung 70-inch DU7200 4K TV: was $589.99 now $527.99 at Amazon US

If you're looking for a big-screen budget display ahead of Black Friday, Amazon has Samsung's 70-inch 4K smart TV for $527.99. This entry-level TV from Samsung packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support for under $600. That's good value for money if you need a straightforward but capable display for your everyday viewing and media streaming.

Samsung Q60C 70-inch QLED 4K TV
Samsung Q60C 70-inch QLED 4K TV: was $1,199 now $999.99 at Samsung

Don't mind going for an older model? If you're looking for a decent picture and larger display but don't have loads to spend, this deal on the 70-inch Q60C is a great choice. This is the previous-generation model, but it still has the great colors and contrast that these QLED displays are known for. It only supports a 60Hz refresh rate, however, so if you're looking for speedy gaming action, go for one of the more premium models.

TCL  75-inch S4 Series LED 4K UHD Smart TV
TCL 75-inch S4 Series LED 4K UHD Smart TV: was $498 now $378 at Walmart

If you're looking for a big-screen TV on a budget, Walmart has the TCL S4 Series 4K display for just $378 - an incredible price. The 2024 TCL TV features 4K UHD resolution, the Google Assistant and Chromecast built-in for seamless streaming, and a handy voice remote.

Insignia 75-inch F50 Series HD 4K Smart Fire TV
Insignia 75-inch F50 Series HD 4K Smart Fire TV: was $599.99 now $469.99 at Best Buy

This is a great deal if you're interested in a big-screen budget display ahead of Black Friday. The 2024 Insignia F50 TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

Samsung DU6950 75-inch 4K TV
Samsung DU6950 75-inch 4K TV: was $749.99 now $549.99 at Best Buy

If you're looking for a big-screen budget display, Best Buy has this 75-inch 4K TV on sale for $549.99. This entry-level TV from Samsung packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support all for under $600. That's good value for money if you need a straightforward but capable display for your everyday viewing and media streaming.

Amazon Fire TV Omni QLED 75-inch 4K TV
Amazon Fire TV Omni QLED 75-inch 4K TV: was $1,099.99 now $879.99 at Amazon US

Amazon's all-new Fire TV Omni QLED Series is a big step up in the otherwise cheap range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. A good overall buy for the budget-conscious who don't want to compromise on performance, especially now that it's down to a record-low price of $879.99.

50-59 inch Black Friday TV deals

Hisense R6 Series 50-inch 4K UHD Roku TV
Hisense R6 Series 50-inch 4K UHD Roku TV: was $238 now $138 at Walmart

A mid-size budget option from today's Walmart Black Friday sale is this Hisense R6 Series, and Walmart has the 50-inch model on sale for just $138. For that amount, you're getting 4K HD resolution, Dolby Vision HDR and HDR10, DTS Studio Sound, and the Roku experience built-in for easy streaming.

Samsung DU6900 50-inch 4K Smart Tizen TV (2024)
Samsung DU6900 50-inch 4K Smart Tizen TV (2024): was $329.99 now $249.99 at Samsung

If you're looking for a budget display, Samsung's all-new 50-inch DU6900 series is on sale for just $249.99. The Samsung display packs a solid 'Crystal' UHD 4K processor and 4K Upscaling for a premium picture experience, an easy-to-use Tizen operating system, and Object Tracking Sound Lite for theater-like sound.

Samsung Q80D 50-inch QLED 4K TV
Samsung Q80D 50-inch QLED 4K TV: was $999 now $749 at Samsung

Delivering excellent QLED pictures with surprisingly deep black levels and bold colors, the Samsung Q80D is a TV that covers all the bases at a mid-range price. It also features an extensive list of gaming features that include 4K 120Hz and VRR across four HDMI 2.1 ports. Our Samsung Q80D TV review gave this one four and a half stars out of five, praising its 'great QLED pictures at an attainable price'. Note, the 50-inch variant of this model has been $100 cheaper before but most of the price cuts on the larger sizes are matches for the record-low.

Samsung The Frame 50-inch QLED 4K TV
Samsung The Frame 50-inch QLED 4K TV: was $1,299.99 now $1,099.99 at Samsung

Samsung's Black Friday sale also includes a host of price cuts on the gorgeous Frame TV. The 2024 Samsung Frame TV features Pantone art-validated colors that deliver lifelike images. Plus, the display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store. Today's deal on the 50-inch model is a record-low price.

TCL Q5 55-inch 4K QLED TV
TCL Q5 55-inch 4K QLED TV: was $449.99 now $249.99 at Best Buy

TCL TVs usually offer an excellent blend of performance and affordability – and this Q5 display is no different. The picture quality is solid overall, with the QLED panel ensuring you get superior brightness and colors that pop. It's rare to see a TV with this tech for so cheap, too, so you're getting a serious bargain here if you need a solid mid-sized TV for watching shows. movies and sports.

Roku Class Select Series 55-inch 4K Smart TV
Roku Class Select Series 55-inch 4K Smart TV: was $499.99 now $429.99 at Best Buy

The Roku Plus Series was already a high-value TV lineup, and with today's pre-Black Friday deal, the value of Roku's 55-inch model is now even better at just $429.99. For that price, you get a QLED display with full-array local dimming, Dolby Vision, and HDR10+ high dynamic range support, plus the excellent Roku smart TV interface.

Samsung Q60D 55-inch QLED 4K TV
Samsung Q60D 55-inch QLED 4K TV: was $799.99 now $499.99 at Samsung

The Q60D is the latest in Samsung's range of more budget-orientated QLED displays. It's a great choice if you want a premium TV without completely breaking the band. The slim design looks great in any living room and includes valuable features like Quantum HDR Smart technology with Motion Xcelerator. Its 60Hz refresh rate means it's not the best for next-gen gaming, but it's a great choice for everyday viewing. Today's Black Friday sale at Samsung brings this 55-inch model down to its lowest price ever.

32-49 inch Black Friday TV deals

Insignia 24-inch F20 Series HD smart TV
Insignia 24-inch F20 Series HD smart TV: was $89.99 now $64.99 at Amazon US

This week's cheapest Black Friday TV deal is this 24-inch Insignia HD smart TV on sale for just $64.99 - a price unheard of. This is a fantastic deal if you're looking to add a smaller display to an extra bedroom, and while the Insignia F20 Series lacks 4K resolution, you're getting the Fire TV experience built-in and an Alexa voice remote.

Amazon Fire TV 40-inch 2-Series HD smart TV
Amazon Fire TV 40-inch 2-Series HD smart TV: was $199.99 now $149.99 at Amazon US

Amazon's early Black Friday deals include this 40-inch 2-Series smart TV for $169.99 when you apply the limited-time offer at checkout. For that price, you get smart capabilities with the Fire TV experience and Amazon Alexa for hands-free control.

TCL 43-inch S4 S-Class 4K UHD HDR LED Smart TV
TCL 43-inch S4 S-Class 4K UHD HDR LED Smart TV: was $219.99 now $209.99 at Best Buy

If you're looking for a 43-inch budget TV, you can't get much better than this TCL S-Class 4K smart TV for just $209.99. The TCL S4 Series TV packs 4K Ultra HD Resolution, Dolby Vision, HDR10, DTS Virtual: X, and the Google TV Smart operating system with Chromecast built-in, all for under $250, a fantastic deal.

Samsung QN90D 43-inch Neo QLED 4K TV
Samsung QN90D 43-inch Neo QLED 4K TV: was $1,499 now $899 at Samsung

Samsung’s top mini-LED TV for 2024 now starts at just $899 thanks to the latest sale - a record low price. That’s an excellent deal for an upper mid-range TV offering the high brightness, anti-glare screen, and wide viewing angle needed for daytime sports viewing. With four HDMI 2.1 ports with up to 144Hz support, it’s also a great TV for gaming.

Black Friday TV deals 2024 FAQs

When is Black Friday?

Black Friday 2024 takes place on Friday, November 29. The actual date shifts, but the day of the week stays the same: it's always the Friday after Thanksgiving.

Like in years past, early Black Friday TV deals are already available to shop thanks to sales from retailers like Samsung, Best Buy and Amazon.

When do Black Friday TV deals start?

While Black Friday is on November 29, deals start much earlier than that, thanks to a trend of retailers launching early sales in recent years. In fact, retailers like Best Buy, Walmart and Samsung have already launched early Black Friday sales and Amazon has holiday deals with Black Friday prices on TVs.

That means you no longer have to wait until November 29 to score a Black Friday TV deal. Early sales have proven that you can find record-low prices on 4K, QLED, and OLED displays from all the top retailers. If you worry about a price dropping lower on Black Friday, Best Buy and Target has a Black Friday price match policy, which means if an item drops further during the holiday season, the retailer will match it.

The best way to find early Black Friday TV deals is to bookmark this guide. I check retailers daily and cover all the early sales to bring you the best Black Friday TV deals as soon as they become available.

What Black Friday TV deals can you expect?

TVs are one of the most popular sale categories during Black Friday, thanks to record-low prices on a range of displays. Whether you're looking for a budget big-screen TV or a high-end OLED display, Black Friday will have you covered.

So, what Black Friday TV deals can we expect at this year's sale? We anticipate significant discounts on 2024 releases from brands like Samsung, LG, and Sony. Specific premium models that we have our eye on include Samsung's S90D and S95D OLED and the all-new FRAME QLED TV. The LG C4 and Sony's Bravia 8 OLED are also on our radar and should drop to new record lows.

If you're interested in a budget display, there will be plenty of offers available. In fact, some of the most popular deals during Black Friday include cheap TVs from brands like Hisense, TCL, and Amazon's Fire TV lineup.

You can grab 65-inch 4K smart TVs for as little as $250 from retailers like Walmart, Best Buy, and Amazon. You'll have to act quickly, though; retailers typically only release a limited amount of ridiculously priced TVs. The good news is these offers are usually advertised beforehand, and this guide will break down when early sales start, what deals will be available, and if they're worth buying.

How we find the best Black Friday TV deals

We research price history and use comparison tools to ensure every item listed in this Black Friday TV deals guide is a genuine bargain. The team at TechRadar has also reviewed most of the TVs that will be on sale during Black Friday, allowing you to do your research before you make a purchase.

We want to give you all the information before you make your buying decision and answer any questions you have. Is this a record-low price? Is it more expensive or cheaper at a competing retailer? Is this price a good value? We will answer each question so you can shop with confidence.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.