Oppo announces 3+N+X strategy, starting with a rollable phone and AR glasses

Oppo Inno Day 2020
(Image credit: Oppo)

Today, Oppo held its annual Inno Day event in Shenzhen, revealing what the company has been working on. With the theme of ‘Leap into the Future’, it announced a new tech development strategy, along with three innovative concept products: the Oppo X 2021 rollable smartphone, the Oppo AR Glass 2021 and the Oppo CybeReal AR application.

The Oppo Inno Day 2020 was the second iteration of the event which acts as a stage to show off its latest developments. Going forward, it will adopt a 3+N+X strategy. The “3” refers to its core products across hardware, software and services verticals. The “N” stands for its essential connected product ecosystem including AI, security and privacy, multimedia, and interconnectivity. Lastly, the “X” denotes innovative technologies and resources that have the potential to impact the user experience, such as imaging, fast charging and new form factors.

“It’s important to build technical capabilities, but it’s even more important to innovatively integrate them. Oppo believes we should bring the benefits to users, and leave all the complexity to us,” said Levin Liu, Oppo Vice President 

Oppo X 2021 rollable handset

Oppo X 2021

(Image credit: Oppo)

Amongst all the announcements today, the Oppo X 2021 concept smartphone was perhaps the most interesting one. It is a rollable smartphone whose display can extend from one side, going from a standard 6.7-inch size to an almost-square 7.4-inch OLED panel, allowing users to adjust the size of the display based on their need.

The flexible display is a product of its R&D efforts. It also features some proprietary technologies such as the Roll Motor powertrain which can unfurl the phone automatically, a 2-in-1 Plate that reinforces the screen from the back, and self-developed Warp Track high-strength screen laminate which is only 0.1mm thick but. It also manages to not have a crease, which is a common complaint with foldables. 

Oppo AR Glass 2021

Oppo AR Glass 2021

(Image credit: Oppo)

The Oppo AR Glass 2021 is meant to act as an intersection between the real world and the virtual world. The eyepieces have embedded displays which are the equivalent of a 90-inch screen about 3 metres away, to show an overlay of information. It includes an array of sensors such including stereo fisheye camera, a ToF depth sensor, and an RGB camera. They work in tandem to recognize gestures, spatial location and more to be more accurate. The split-design makes it lighter than its predecessor.

Oppo CybeReal AR

Oppo CybeReal

(Image credit: Oppo)

CybeReal AR is an application to accurately reconstruct the world with high precision, using spatial calculations, scene recognition, and access to Oppo Cloud. 

While these are all just concept products for now, they could make it to real-life products in some capacity in the future. 

Aakash Jhaveri

Aakash is the engine that keeps TechRadar India running, using his experience and ideas to help consumers get to the right products via reviews, buying guides and explainers. Apart from phones, computers and cameras, he is obsessed with electric vehicles.

Latest in Tech
Josie and Matt laughing in front of the Google Pixel 9a
TechRadar Podcast: Is the Pixel 9a ugly? Has Apple ruined the smartwatch market? And is Samsung's One UI in trouble?
A Lego Pikachu tail next to a Pebble OS watch and a screenshot of Assassin's Creed Shadow
ICYMI: the week's 7 biggest tech stories from LG's excellent new OLED TV to our Assassin's Creed Shadow review
A triptych image of the Meridian Ellipse, LG C5 and Xiaomi 15.
5 amazing tech reviews of the week: LG's latest OLED TV is the best you can buy and Xiaomi's seriously powerful new phone
Beats Studio Pro Wireless Noise Cancelling Headphones in Black and Gold on yellow background with big savings text
The best Beats headphones you can buy drop to $169.99 at Best Buy's Tech Fest sale
Ray-Ban smart glasses with the Cpperni logo, an LED array, and a MacBook Air with M4 next to ecah other.
ICYMI: the week's 7 biggest tech stories from Twitter's massive outage to iRobot's impressive new Roombas
A triptych image featuring the Sennheiser HD 505, Apple iPad Air 11-inch (2025), and Apple MacBook Air 15-inch (M4).
5 unmissable tech reviews of the week: why the MacBook Air (M4) should be your next laptop and the best sounding OLED TV ever
Latest in News
Nintendo Switch 2 Joy-Con up-close from app store
Nintendo's new app gave us another look at the Switch 2, and there's something different with the Joy-Con
cheap Nintendo Switch game deals sales
Nintendo didn't anticipate that Mario Kart 8 Deluxe was 'going to be the juggernaut' for the Nintendo Switch when it was ported to the console, according to former employees
Three angles of the Apple MacBook Air 15-inch M4 laptop above a desk
Apple MacBook Air 15-inch (M4) review roundup – should you buy Apple's new lightweight laptop?
Witchbrook
Witchbrook, the life-sim I've been waiting years for, finally has a release window and it's sooner than you think
Close up of Leica M11-P viewfinder
I wince at the prospect of the rumored Leica M11-V – here's why
Amazon Echo Smart Speaker
Amazon is experimenting with renaming Echo speakers to Alexa speakers, and it's about time