HTC Desire 10, not Nexus Pixel, likely launching next week

Sorry, Nexus Pixel fans. Your next Google-branded phone is in another castle, or at least being primed for a completely different launch event.

HTC, the company making the next Nexus phone for Google, is teasing a new smartphone for Tuesday, September 20 at 8am BST (that's midnight in California). But it's very likely to be the HTC Desire 10.

The HTC Desire 10 is expected to be a mid-range device that will come in two versions – a so-called "higher-end" Pro model and a lower-tier LifeStyle model, according to GSMArena.

Both Desire 10 phones are said to have 5.5-inch displays with 3GB of RAM and 13MP camera. The Pro version is rumored to have a 1080p resolution, while the Lifestyle tops out at just 720p.

Why it's not the Nexus Pixel

At first, everyone was hoping HTC's mystery phone was the Google Nexus Pixel. The confusion is understandable, since HTC is making the new Nexus phones and last year's Nexus 6P and Nexus 5X launched on September 29, 2015.

It's thought that Google's next phone will be branded as a Pixel phone, dropping the Nexus name – and it's more likely to be Google teasing that phone rather than HTC.

We've heard that Google wants to exert more control over the operation, so it would be odd for HTC to be the one to tease the launch of the rumored Pixel and larger Pixel XL.

Then there's the fact that this new tease highlights the fingerprint sensor. Our first reaction was, "Fingerprint sensor? What is this – Q1 2015?" That's a bit dated right now.

HTC would be more likely to highlight a better camera tech on a new flagship, not last year's rear-facing fingerprint sensor – that would be a bigger selling point for mid-range phones at this point.

All of that said, the next Nexus Pixel phones aren't too far behind. After all, they launched at the end of September last year, and there's only a few days left in this month's calendar.

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