LG confirms two new flagship phones as rivals pile on pressure

LG confirms two new flagships as rivals pile on pressure

LG may continue to see robust smartphone sales, but it's also feeling the pressure from rivals in the highly congested mobile market. However, it has a plan for 2016.

The South Korean firm noted in its recent financials that it will introduce two new flagship models this year to fend off the competition.

"The smartphone marketplace is expected to be increasingly competitive in 2016 due to anticipated premium models from competitors and further price competition within the mass tier space," said the company.

"The introduction of two new flagship models and a more cost-competitive value chain is expected to improve profitability in 2016."

Double trouble

This isn't the first time LG has launched two flagship handsets in the same year. In 2015 we were given the LG G4 and the North America-focussed LG V10, so we're guessing we'll see the LG G5 and LG V11 this time around.

The LG G5 is tipped for launch at MWC 2016, although a successor to the V10 isn't likely to arrive until later in the year, as it only launched in October 2015.

We'll be reporting live from MWC 2016 in Barcelona at the end of February to bring you all the latest from LG, and its increasingly competitive rivals.

TOPICS
John McCann
Former Global Managing Editor

TechRadar's former Global Managing Editor, John has been a technology journalist for more than a decade, and over the years has built up a vast knowledge of the tech industry. He’s interviewed CEOs from some of the world’s biggest tech firms, visited their HQs, and appeared on live TV and radio, including Sky News, BBC News, BBC World News, Al Jazeera, LBC, and BBC Radio 4.

Latest in LG Phones
LG V50 ThinQ
LG’s phone business is dead, but its phones are still getting Android 12
LG Wing 5G
LG has reportedly made its last smartphone
Pile of smartphones
Do you remember your first phone? We look back on our early mobiles
LG Velvet
LG’s Android phones will get three years of updates
LG phones
LG's smartphone legacy: every LG flagship Android phone
LG Wing 5G
Some LG phones will get Android 12
Latest in News
Ray-Ban Meta Smart Glasses
Samsung's rumored smart specs may be launching before the end of 2025
Apple iPhone 16 Review
The latest iPhone 18 leak hints at a major chipset upgrade for all four models
Quordle on a smartphone held in a hand
Quordle hints and answers for Monday, March 24 (game #1155)
NYT Strands homescreen on a mobile phone screen, on a light blue background
NYT Strands hints and answers for Monday, March 24 (game #386)
NYT Connections homescreen on a phone, on a purple background
NYT Connections hints and answers for Monday, March 24 (game #652)
Quordle on a smartphone held in a hand
Quordle hints and answers for Sunday, March 23 (game #1154)