US industry data released on Wednesday indicated that while all of the search engines enjoyed more queries in October, Google's market share climbed even higher.
Market research firm comScore Inc said Google's search market share climbed 1.5 per cent in October to 58.5 per cent. On the other hand, Yahoo's US search market share dropped 0.8 percent during October, while Microsoft's market share declined 0.6 per cent.
Google gaining while others lose
"They are all growing in the number of search queries but Google is taking a disproportionate share," a spokesman from comScore told reporters.
Amazingly, some are now speculating that Google will eventually capture 100 per cent of the search market. According to one analyst, Google's search share should continue to increase over time while the other services continue to lose ground to the search giant.
The Google monopoly?
"We believe that search is a natural monopoly business and expect that over time Google will continue to gain share until they have effectively reached 100 per cent," Credit Suisse analyst Heath Terry wrote in a research note to investors. Regardless of these lofty estimates, it looks like Google is still the premier online powerhouse.
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