Apple bucks recession with best ever results

Apple sells five iPods for every iPhone shifted
Apple sells five iPods for every iPhone shifted

It's a great time for Steve Jobs to take a little time off from Apple, with the company posting record revenue and profits for the last quarter of 2008.

Apple sold $10.2 billion (£7.3 billion) worth of products in the last three months and made $1.6 billion (£1.1 billion) profit - its best figures ever.

Every area of the Apple line-up saw increased sales. Mac computers sold 2.5 million units, a 9 per cent rise from the same period in 2007, while the company shifted nearly 4.4 million iPhone 3Gs - a whacking 88 per cent growth over sales of the original touchscreen smartphone in 2007.

Piles of 'Pods purchased

Even the humble iPod earned Apple a fair crust, with an astonishing 22,727,000 media players sold. This is the most ever: over five times more than iPhones and 3 per cent more than a year ago.

But what's this? CEO Steve Jobs took time out from his time out to say, "Even in these economically challenging times, we are incredibly pleased to report our best quarterly revenue and earnings in Apple history - surpassing $10 billion in quarterly revenue for the first time ever."

"Our outstanding results generated over $3.6 billion in cash during the quarter," added Peter Oppenheimer, Apple's CFO. "Looking ahead to the second fiscal quarter of 2009, we expect revenue in the range of about $7.6 billion to $8 billion."

Interestingly, Apple revealed that international sales now account for 46 per cent of the company's revenue.

TOPICS

Mark Harris is Senior Research Director at Gartner.

Latest in iPhone
iPhone 16 Pro Desert Titanium in hand
I think the rumored iPhone 17 Pro redesign looks great – but is it Apple enough?
Apple iPhone 16 Review
New iPhone 17 report lends weight to rumors of major display and camera upgrades, and a pricey Apple foldable
Apple iPhone 16 Review
The latest iPhone 18 leak hints at a major chipset upgrade for all four models
Google Pixel 9 Pro Fold main display opened
Apple is rumored to be prioritizing battery life on the foldable iPhone – which could also feature a liquid metal hinge for added durability
The home screen on an iPhone 16e smartphone
I think the iPhone 16e is too expensive – and as it turns out, so does nearly everybody else
Apple iPhone 16 on orange background with big savings text overlay
You can get a free iPhone 16 Pro Max without a trade at Verizon right now - with one minor catch
Latest in News
girl using laptop hoping for good luck with her fingers crossed
Windows 11 24H2 seems to be a massive fail – so Microsoft apparently working on 25H2 fills me with hope... and fear
ChatGPT Advanced Voice mode on a smartphone.
Talking to ChatGPT just got better, and you don’t need to pay to access the new functionality
Insecure network with several red platforms connected through glowing data lines and a black hat hacker symbol
Multiple H3C Magic routers hit by critical severity remote command injection, with no fix in sight
Apple Watch Ultra 2 timer
The Apple Watch is getting a sleep alarm upgrade it probably should have had 10 years ago
Nikon Z5
The Nikon Z5 II could land soon – here's what to expect from Nikon's rumored entry-level full-frame camera
Google Pixel Watch 3
Google Pixel Watches hit with delayed notifications, crashing, and performance issues following Wear OS 5.1 update