Report shows Samsung US market share stymied while Apple's grew

comScore figures
The gap is closing

Though Samsung has dominated the U.S. cellphone market for most of 2012, new numbers reveal Apple is closing in on the No. 1 spot.

Using data from more than 30,000 subscribers, comScore's latest market share report revealed Samsung has leveled off, while Apple continues to add more and more users.

Samsung devices are used by 25.7 percent of the censused consumers, according to the August 2012 numbers, but that percentile hasn't changed one iota since May.

Apple on the other hand saw its consumer base grow to 17.1 percent last month, which is a 2.1 percent increase over May's 15 percent stake.

What's even more telling is that Apple saw the only significant increase of all smartphone providers, and this was before the iPhone 5 was even announced.

Forward thinking

Despite Apple's improving numbers, the company's actually still in third place overall in the U.S.

LG, though No. 2 on the list, has seen its grasp on the second spot become more tenuous based on this latest report.

Previously holding onto 19.1 percent of the market, LG lost .9 percent of its consumer numbers from May through August.

With Apple breathing down LG's neck even before the iPhone 5 was revealed, the next three months don't bode well for the South Korean manufacturer, despite the infusion of devices like the Optimus G onto the market.

HTC was the only other company to see an improvement in its numbers, but the .2 percent increase in consumer handsets was hardly enough to lift HTC out of last place.

Whether the arrival of the HTC One X+ will make a difference remains to be seen, but its release is unlikely to bolster HTC's numbers the same way the iPhone 5 could improve Apple's.

Android's still the dominant OS

Even if Apple is somehow able to overcome Samsung's stranglehold on consumers, Google's Android OS will still be used in more phones than iOS.

Android and iOS sit atop the operating system standings with 52.6 and 32.3 percent shares, respectively.

Even iOS 6 is still only available on iPhones, whereas Google's Android OS is available on dozens of smartphones, making it rather difficult for Apple to catch up.

Research in Motion's BlackBerry OS, currently in third place, fell 3.1 percent in the three-month period between May and August, and now rests at a paltry 8.3 percent.

Microsoft didn't have quite as bad a quarter, falling only .3 percent, but the Windows Phone OS is barely making a dent at 3.6 percent of the market.

Even with Nokia launching an all out assault with Windows Phone 8 very shortly, the additional boost Microsoft will get over Symbian's .7 percent share may only be enough to surpass declining RIM.

When the next set of comScore numbers arriving this November, it will be interesting to see just how much a difference the iPhone 5 makes for Apple, and whether or not Microsoft can overtake RIM with Windows Phone 8.

Via CNET, comScore

Latest in Samsung Phones
Samsung Galaxy S25 Ultra
The Samsung Galaxy S26 Ultra could have even smaller bezels - and that could mean an even bigger display
Samsung Galaxy S24 Ultra on an orange background
The Samsung Galaxy S24 Ultra is still full price and I don't know what Samsung's playing at
An image of the Samsung Galaxy S25 Ultra from a hands-on event
Will Samsung's new Galaxy AI features come to older devices? Here's what we know
'Circle to Search' on a Galaxy S25 Ultra can now identify a song you sing, hum, or play.
Samsung’s clever new ‘Circle to Search’ trick could help you figure out that song that is stuck in your head
An image of the Samsung Galaxy S25 Ultra from a hands-on event
We celebrate the Samsung Galaxy S25 launch event with a special episode of our podcast
Samsung Galaxy S24 hands on handheld back straight white
Samsung Galaxy S25 AI leak teases major Gemini upgrades and new morning briefings
Latest in News
Buzz Lightyear Space Ranger Spin Rennovations
Disney’s giving a classic Buzz Lightyear ride a tech overhaul – here's everything you need to know
Hisense U8 series TV on wall in living room
Hisense announces 2025 mini-LED TV lineup, with screen sizes up to 100 inches – and a surprising smart TV switch
Nintendo Music teaser art
Nintendo Music expands its library with songs from Kirby and the Forgotten Land and Tetris
Opera AI Tabs
Opera's new AI feature brings order to your browser tab chaos
An image of Pro-Ject's Flatten it closed and opened
Pro-Ject’s new vinyl flattener will fix any warped LPs you inadvertently buy on Record Store Day
The iPhone 16 Pro on a grey background
iPhone 17 Pro tipped to get 8K video recording – but I want these 3 video features instead