11.35 - This is a long way from novel, but I'm intrigued to see if Apple has managed to integrate it in a way that others simply haven't managed so far. It even works out how much you've stood during the day, which can make a big difference to those with desk jobs.
11.34 - Watching a video now. There's a man jumping on a box. He needs Apple Watch. We're hearing this is a watch that uses accelerometer, a custom sensor to track heart rate, and the GPS and Wi-FI in iPhone to work out how far you've gone.
11.33 - No, it's not. We're now talking health. This is interesting, but I'm dying here.
ANYWAY Apple Watch lets you get fitter no matter your current level. So it can monitor current levels of activity through the day, and a workout app too.
11.32 - Tim is back. I hope this ends soon.
11.31 - There are a lot of cool functions to be looking at with the early apps - W Hotels allows you to open your room with your watch (it must have NFC too), and American Airlines is letting you board with your watch too.
11.30 - WatchKit will be available to developers, allowing developers to interact with the watch and make things that look richer.
11.29 - One of the ways you can interact is you can 'share your heartbeat'. This is apparently unique to Apple, nobody has done before. There's a reason for that.
11.28 - I've just been told it is. I'll get back to work. Lynch is drawing a fish on the watch and everyone has gone crazy again. Something to do with being able to easily access contacts with a button below the digital crown to jump in.
11.27 - I really want a burrito. Anyone else? I'll get back to this live blog in a mo, but this isn't ALL about Apple.
11.25 - Maps is onboard too, allowing you to make a context search, or through dictations or favourites. When you find where you want to go, you can get walking directions as well.
This all looks good, but there's no idea how big the screens are. It's massive right now, but then it's on a 300 foot screen.
The maps idea is clever, with different haptic patterns to let you know which way to go.
11.24 - Siri is a big part of the watch, as expected. You can ask things like 'what movies are on tonight' and then it will work it out and show you in a simple way. It all seems obvious so far.
Photos are accessible through the digital crown - but it's only those which you favourite.
11.22 - The watch has a clever system that can look through texts and choose possible replies. Also you can send animated emojis from watches too. Or dictate through Siri.
Lynch clearly has a cold. Poor guy.
11.20 - All the expected things here: the watch can control tracks and volume, and swiping down on widgets, which it's calling 'Glances'.
The new Taptic engine will vibrate to 'tap you' when you get the notification. If you raise your wrist it pops up. Seems sensible.
11.18 - Wait! It is touchscreen! You can scroll across it! Pressing the crown takes you around, but you can choose multiple watch faces obviously.
Lynch is saying a lot of things that are already ready on Android Wear, like changing watch faces. However, Apple's way of doing things looks a lot slicker.
11.17 - It does require the iPhone to work. Confirmed.
11.16 - Kevin Lynch is coming on stage to give a demo of the watch. I'm melting here people. My fingers hurt. Please send help.
