11.15 - By making it non-touch, it does solve the problem with making it smaller - but there are still a lot of questions to be answered here. How much being the main one.
11.14 - There will be a range of different Watches actually. This is getting confusing. There will be basic, premium (with gold involved) and a sport watch too. I've no idea how many are being launched now. Six? Four?
11.12 - There will be two versions of Apple Watch - big and little, with bands for each. Apple has made six different straps with a simple button mechanism for changing them over. This means that some will look more slim for thinner arms, and some for sports etc.
I'm wondering: will users like these? Will they be expensive? Wouldn't people rather be able to use their own? Or having multiple bands for different experiences?
11.10 - It connects to your iPhone for things like GPS and Wi-Fi but also has the optical image sensor for heart rate. It's also wireless for charging with a dedicated plug, so there are no external connectors.
It's accurate to within 50ms apparently, as Apple has worked with horological people to get it right. I'll be honest... this is going to divide opinion. Plus, with the materials, there's no way this is going to be cheap, I don't reckon.
11.09 - The watch can recognise the difference between a tap and a press. It doesn't seem to be a touchscreen. It's got a 'taptic' engine creates a 'discreet' and 'nuanced' design.
11.04 - We're being taken on the design story of it now - Apple Watch could be a big winner or a problem... I really thought it had to be round to get people exciting.
Ive says it's a 'singular product'. He's talking about the rotating crown. It's a curved device with a sapphire screen. It senses when you're raising the wrist and the apps are in a weird spherical and round configuration. It's... odd.
The digital crown allows you to zoom easily, and lets you do things easily without obstructing the display. It's also the home button.
11.02 - 'What we didn't do is take the iPhone and shrink the interface and put it on your wrist'. It would be too small, apparently, it obstructs the view. So we put extra functionality on the crown, with IR LED and diodes to transfer movement onto the screen. It looks cumbersome.
10.59 - The Apple Watch has been announced! Everyone is standing up! Tim Cook said One More Thing! The world has literally* exploded here!
*Not literally. I'm OK.
10.54 - Others are on board for this online stuff: Groupon, Uber, Apple Store (obviously) and Open Table. For the latter, in participating restaurants, you can use Apple Pay to pay the bill.
10.53 - With Apple Pay, you can do one touch checkout online too, with shipping addresses and such already locked into the one time number for security.
10.49 - You can update new cards by taking a pic, asking your bank if it is yours, and then it's in Passbook. The phone uses a single number to securely lock your details, as the credit card is not stored on the device, and using Find My iPhone you can stop the payments.
Cue is highlighting how secure it is, with American Express, Mastercard and Visa with 83% of the biggest banks by transactions. Only in the US to start with though.
A lot of vendors on board - Subway, McDonalds, Whole Foods... that last one got a big whoop.
10.47 - Tim talking about how 'cool' it is. Simply swipe the phone to the sensor and you're done. Clearly Apple Pay is using NFC. Actually Eddie Cue just confirmed it. Combined with TouchID and the new Secure Element chip in the iPhone 6 to secure information securely.
