Ruslan Kogan contemplates new growth avenues

Ruslan Kogan
Kogan plays I spy with new growth opportunities.

With Kogan Mobile coming to an end last month, Aussie online retailer Kogan has enlisted KPMG to assess potential growth strategies for the company.

According to the Australian Financial Review, Ruslan Kogan didn't say what exactly he was looking for, but he did confirm that he was not looking to sell the company.

"I have no plans to exit the business, but we do have plans to grow the business to the point where it's the biggest consumer electronics retailer in the country," he told AFR.

As Ruslan Kogan currently owns an 80% stake in the Kogan business, with 20% belonging to David Shafer, it seems probably that Kogan may be looking to sell part of his own stake in the company, and use the money from the sale for a new venture.

The Kogan future

While Kogan claims the short-lived Kogan Mobile was pushed out of the market, the technology retailer is still looking to see a turn over of $350 million this year, with sales on the site passing $1 million daily.

It passed its 2 millionth sale early in June, and over the years has introduced significantly lower-priced Kogan-branded smartphones, tablets, TVs and action cam alternatives to the market.

And though it seems unlikely that Kogan would take another stab at the MVNO market, we expect its next venture will also try and shake-up the consumer tech space.

Either way, Ruslan Kogan is determined to stick around and expand his business, which can only be a good thing for us gadget-hungry buyers.

Latest in Phones
Google Pixel 9a being held, from the back
The Google Pixel 9a’s mysterious delay may have just been explained
The Samsung Galaxy S25 Edge on display the January 22, 2025 Galaxy Unpacked event.
A fresh Samsung Galaxy S25 Edge leak hints at a 2K display and a titanium frame
Samsung Galaxy Z Fold 6 in Paris in front of the Louvre pyramid
I switched to a Samsung Galaxy Z Fold 6 five months ago and I haven’t looked back – here are five things you need to know before buying a foldable phone
iPhone 16 Pro Desert Titanium in hand
I think the rumored iPhone 17 Pro redesign looks great – but is it Apple enough?
Android 16 logo on a phone
Here's how Android 16 will upgrade the screen unlocking process on your Pixel
Apple iPhone 16 Review
New iPhone 17 report lends weight to rumors of major display and camera upgrades, and a pricey Apple foldable
Latest in News
FiiO FX17 IEMs
Our favorite budget audiophile brand unveils wired earbuds with 26(!) drivers, electrostatic units, USB-C ultra-Hi-Res Audio, and a not-so-budget price
girl using laptop hoping for good luck with her fingers crossed
Windows 11 24H2 seems to be a massive fail – so Microsoft apparently working on 25H2 fills me with hope... and fear
Code Skull
Interpol operation arrests 300 suspects linked to African cybercrime rings
ChatGPT Advanced Voice mode on a smartphone.
Talking to ChatGPT just got better, and you don’t need to pay to access the new functionality
Insecure network with several red platforms connected through glowing data lines and a black hat hacker symbol
Multiple H3C Magic routers hit by critical severity remote command injection, with no fix in sight
Google Pixel 9a being held, from the back
The Google Pixel 9a’s mysterious delay may have just been explained