Kogan action cam base jumps past GoPro Hero 3's price point
A third of the price of GoPro Hero 3
Kogan has set its sights on disrupting the action camera market with its new Full HD Action Camera.
Kogan's offering is priced at $119, taking on the GoPro Hero 3 rather aggressively, which has a current RRP of $399.
"GoPro is a massively popular product, but Australians are forking out about $500 for one with the accompanying accessories. That's almost a week's pay for some people," said Kogan CEO and founder Ruslan Kogan.
"It's a huge market we're disrupting today."
Similar specs on the cheap
The Kogan Full HD Action Camera has Full HD 1080p recording, a 12MP camera, remote control, USB, AV Out and HDMI, as well as a micro SD card slot.
Weighing 110 grams, it has the same field of view as the GoPro Hero 3 with a water, shock and dust proof casing.
It also has larger screen size than the GoPro at 1.5-inches, which is also a colour display, but with a smaller battery size (1000mAh to the GoPro's 1050mAh), this could take its toll on its power consumption.
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"At this new price point, more Australians will be able to capture their fun, action-packed, and cherished moments on the go," Kogan said.
The Kogan Full HD Action Camera comes in black or silver for $199, or bundled with an accessory pack for an extra $20.