Asus Android Wear will reportedly arrive later but cheaper than its rivals
You win some, you lose some
Asus has ostensibly been on board with Android Wear from the beginning, but the company has yet to reveal its plans.
That won't stop the rumor mill, though, and the latest report says that Asus will launch an Android Wear smartwatch in September.
That's somewhat later than competition like LG, Samsung and Motorola debuted their Android Wear watches, but Asus might make up for its tardiness with a lower price point, according to TechCrunch.
This Asus smartwatch will reportedly launch in the fall with an AMOLED display and a price tag between $99 (about £60, AU$105) and $149 (about £90, AU$160).
Solutions
The site based its report off information from "a source familiar with the company's plans," so don't take it as gospel.
The smartwatch market is fragmented and the devices released so far have been inconsistent. Android Wear is Google's way of fixing that while securing itself a big chunk of the cake by ensuring that Android is essential to the platform.
At Google IO this week several of Google's partners came out of the woodwork to show off their offerings, including Samsung with its Gear Live, Motorola with its Moto 360, and LG with its G Watch.
Get daily insight, inspiration and deals in your inbox
Sign up for breaking news, reviews, opinion, top tech deals, and more.
That trio of strong options may leave companies like Asus and HTC, which was also said to be onboard when Android Wear was announced, eating dust. What can they do to catch up? Right now it sounds like we'll find out in the fall.
Michael Rougeau is a former freelance news writer for TechRadar. Studying at Goldsmiths, University of London, and Northeastern University, Michael has bylines at Kotaku, 1UP, G4, Complex Magazine, Digital Trends, GamesRadar, GameSpot, IFC, Animal New York, @Gamer, Inside the Magic, Comic Book Resources, Zap2It, TabTimes, GameZone, Cheat Code Central, Gameshark, Gameranx, The Industry, Debonair Mag, Kombo, and others.
Micheal also spent time as the Games Editor for Playboy.com, and was the managing editor at GameSpot before becoming an Animal Care Manager for Wags and Walks.