Playbutton launches wearable music albums

Playbutton - wear your musical tastes on your sleeve
Playbutton - wear your musical tastes on your sleeve

Those that still like to buy their tunes on 'physical' media such as CDs or even good old vinyl will be intrigued to find out more about an innovative new music delivery format called the 'Playbutton' badge.

Whether or not this intriguing new promotional tool will take off amongst music fans, many of whom now download their tunes (legally and illegally) from the internet, remains to be seen.

The Playbutton is essentially an album in a badge, featuring promo artwork from the band or musicians featured.

Wear your music

The idea being that you simply plug your headphones or earphones into your new 'badge LP' and you can listen in straight away, with no need for an external MP3 player or hi-fi equipment.

"It's a small object, perfect and immediate, that you can hold in your hand," Nick Dangerfield, founder of Playbutton, told BBC News.

Dangerfield was aware that music buyers were becoming "tired with CDs" yet also that many still craved some kind of physical media and didn't like downloading.

"I thought about giving a new use to digital files by putting them in a dedicated player. It's an iconic form that gives you the chance to show your affiliation," says the Playbutton founder.

"It shows that you've purchased the music, so it shows your support for the band."

An official launch is planned for February 2011, with eight initial badge LPs at lift-off, including cuts from German glitch-techno group Oval and "indietronica" band Javelin, who are signed to David Byrne's Luaka Bop label.

The Playbutton contains a cheap 256MB memory card and the company's founder expects them to retail at around the £10 mark (with artists selecting what they want to charge for their own badges).

Intrigued? You can see more on Playbutton over at their website.

Via BBC News

Adam Hartley
Latest in Audio
Anker Soundcore Space One Pro headphones on a cyan background with the words 'TechRadar: lowest price' positioned on the left side of the image
I use these excellent Soundcore headphones every day, and at this all-time-low Amazon Spring Sale price, so will my cat
Pro-Ject A1.2 in black, playing a vinyl record in a hi-fi listening room
Pro-Ject's new fully-automatic turntable could be the buy of Record Store Day 2025
Focal Bathys MG
Focal just upgraded its audiophile noise-cancelling wireless headphones with even better sound, better noise cancelling, and a way higher price
An image of Pro-Ject's Flatten it closed and opened
Pro-Ject’s new vinyl flattener will fix any warped LPs you inadvertently buy on Record Store Day
Google Pixel Buds Pro 2
Cleaned your Pixel Buds Pro 2 recently? If not, you might be getting worse sound
Apple Music on a tablet, showing a new Listening Guide feature
Apple Music Classical just got 3 excellent perks in its biggest upgrade since launch
Latest in News
cheap Nintendo Switch game deals sales
Nintendo didn't anticipate that Mario Kart 8 Deluxe was 'going to be the juggernaut' for the Nintendo Switch when it was ported to the console, according to former employees
Three angles of the Apple MacBook Air 15-inch M4 laptop above a desk
Apple MacBook Air 15-inch (M4) review roundup – should you buy Apple's new lightweight laptop?
Witchbrook
Witchbrook, the life-sim I've been waiting years for, finally has a release window and it's sooner than you think
Amazon Echo Smart Speaker
Amazon is experimenting with renaming Echo speakers to Alexa speakers, and it's about time
Shigeru Miyamoto presents Nintendo Today app
Nintendo Today smartphone app is out now on iOS and Android devices – and here's what it does
Nintendo Virtual Game Card
Nintendo reveals the new Virtual Game Card feature, an easier way to manage your digital Switch games