There have been some great Prime Day deals on Lego sets this year – really impressive ones, knocking roughly 40% off the price of loads of kits, and bringing plenty down to new-low prices.
But Lego deals are a broad category, as the company's bricky kits come in loads of ranges. There's franchise ones like Star Wars or Marvel, ones for different age demographics like Duplo and Friends, and ones for adults like Technic or Architecture.
Not all these ranges are treated equal in the Prime Day Lego deals, with some getting fantastic discounts, and others... not so much. By a huge margin, the winners overall this year are both Lego City and Lego Star Wars, with plenty more deals than the other ranges. We've collected some of the top deals from each category below.
That's not to say there are no Prime Day deals from other ranges, but the vast majority fall into these four categories. If you're a fan of those ranges, great! If not, maybe wait until Black Friday.
(Not in the US or UK? Scroll down for deals in your region).
Today's best Lego Star Wars deals on Prime Day
You might have heard of this little-known franchise called Star Wars - we were going to flip around the first letters as a joke, to pretend we hadn't heard of it, but that just ended with 'War Stars' which sounds weird.
There are kits of sale from all the different films and TV shows, but the real strong points in the Prime Day sales are on various starships. If you like this kind of set, you're in for a bumper year.
There's an interesting level of unity between US and UK deals this year. Make of that what you will.
Today's best Lego City deals on Prime Day
We've seen some great Lego City discounts, knocking dollars and pounds off popular city-themed sets.
These kits can be great as presents for people, especially thanks to these low prices making them even more affordable.
Just note in the US, not all of the kits are down to new low prices, though some are close. In the UK, most are though.
Contextual information on price, deal and product
More Lego deals
No matter where you live, you'll find all the lowest prices for Lego sets from around the web right here, with offers available in your region.
More Amazon Prime Day deals
- Amazon devices: up to 50% off for Prime Day
- Amazon Fire tablets: record low prices now starting at $44.99
- Amazon Fire TV stick: half price 4K streaming
- Amazon Echo (4th Gen):
$99.99$59.99 at Amazon - Amazon Echo Dot (4th generation):
$49.99$24.99 at Amazon - Adidas: up to 45% off footwear and apparel
- Audible Premium Plus: save 53% on your first 4 months
- AirPods: now starting at just $99
- Apple Watch Series 6 (40mm, GPS):
$399$329 at Amazon - Calvin Klein: up to 45% off CK underwear and bras
- Camping: Zippo, Coleman and Sabre under $10
- Card and board games: Up to 30% off games for all ages
- Chromebooks: up to 25% off Lenovo, HP and Samsung
- Deals under $25: save on games, smart home, fashion and more
- Fashion: big name brands from $14
- Fitbit: up to 30% off Fitbit Sense, Inspire and more
- Fitness: workout gear from $6
- Garmin: save up to 30% on smartwatches
- Headphones: Sony, Beats, Bose and more starting at $10
- iPad (8th generation): was $329 now $299
- Keurig: up to 35% off K-Slim pod coffee maker
- Kitchen: save up to 42% on Cusimax, Cosori, Instant Pot and more
- Laptops: Chromebooks, MacBooks and gaming laptops discounted
- Lego Super Mario: sets from $11
- Levi's: up to 40% off Levi's jeans, shorts and jackets
- New Balance: up to 30% off shoes and sneakers
- Nike: save on NBA jerseys, sneakers, and more
- Monitors: displays from LG, Asus, and Alienware up to 38% off
- Nintendo Switch: save $10 on Pro Controller and select games
- Oral care: up to 50% off Oral B, Crest, Glide and more
- PS5: games now starting at $29.88
- Ray-Ban: up to 25% off adults and kids sunglasses
- Razer: PC gaming accessories up to 50% off
- Roomba: save up to $300 on robot vacuum cleaners
- Sony WH-1000XM4 headphones:
$348$248 at Amazon - Smartwatches: Samsung Galaxy Watch from $159
- Subscription boxes: 65% off for Prime members
- Tommy Hilfiger: up to 50% off designer clothes and accessories
- TVs: Fire-enabled smart TVs starting at just $99.99
- Under Armour: up to 30% off sportswear, shoes and gym accessories
- Xbox Game Pass Ultimate: get three months for $29.99
