PS5 launch event reveal could be imminent as trademark listing is found

(Image credit: Sony)

The PS5 reveal date edges closer – and there's now more evidence to suggest a PlayStation 5 launch event is imminently upon us. 

Tech site LetsGoDigital has spotted a trademark application for the PlayStation 5 that's been submitted in Switzerland this week by Sony Interactive Entertainment. It covers off all you'd expect from a console, including hardware, peripherals and gaming software.

In the notes for the trademark application is also a priority claim for the trademark filed much earlier in Jamaica, dated October 3, 2019. It's common practice for a company to first file their trademarks in nations like Jamaica that don't list applications in readily searchable databases online, showing that Sony's been firming up its PS5 plans for some time.

PS5 launch incoming?

It's all starting to make the stars align for Sony's next-generation console: with the hardware legally protected, it can start going about promoting it in earnest ahead of it going on sale.

So are we any closer to a PS5 launch event? The passing of time means, yes, of course – but are we any closer to confirmed date? There's still no official word from Sony on that.

But that hasn't stopped the internet hive mind from attempting to play Sherlock, with a Reddit thread last week believing it had found enough evidence to have tracked down a New York City venue for the launch event, and 29 February date. We had our doubts, but with Sony's operations picking up speed, the company will have to show its hand sooner or later.

Gerald Lynch

Gerald is Editor-in-Chief of iMore.com. Previously he was the Executive Editor for TechRadar, taking care of the site's home cinema, gaming, smart home, entertainment and audio output. He loves gaming, but don't expect him to play with you unless your console is hooked up to a 4K HDR screen and a 7.1 surround system. Before TechRadar, Gerald was Editor of Gizmodo UK. He is also the author of 'Get Technology: Upgrade Your Future', published by Aurum Press.

Latest in PS5
Astro Bot PS5 bundle
Sony officially announces new Astro Bot PS5 bundles and they're available from PlayStation Direct right now for bargain prices we can barely believe
The artwork for The Last of Us Limited Edition DualSense controller
Where to pre-order and buy The Last of Us Limited Edition DualSense controller today - UK pre-orders are live but stock has sold out already
PS5 Midnight Black Collection
PS5 Midnight Black collection pre-orders are live now - stock readily available
The Helldivers 2 Limited Edition DualSense artwork showing off the controller
Where to buy the Helldivers 2 Limited Edition DualSense: stock is now live in the US and the UK
PS5 console deal
Hurry! UK shoppers can still get a discounted PS5 at PlayStation Direct, but there's only a few hours left of the sale
A PS5 console on a green background with black and purple cyber monday deals text.
The Cyber Monday PS5 deals are officially over, but there are a bunch of my favorite discounts still running on PS5 and PS5 Pro games and gear
Latest in News
Pro-Ject A1.2 in black, playing a vinyl record in a hi-fi listening room
Pro-Ject's new fully-automatic turntable could be the buy of Record Store Day 2025
Intergalactic: The Heretic Prophet
Intergalactic: The Heretic Prophet reportedly won't release until after 2026, as Neil Druckmann says that staff 'are playing it at the office' right now - but I don't think I can wait that long
Screenshot from action RPG soulslike Lies of P
Lies of P Overture won't elaborate on the game's eyebrow-raising post-credits twist, and I think that's good news
Nintendo Switch 2
The Switch 2 launching with a Mario Kart game 'is very unlike Nintendo' compared to the original Switch releasing with Breath of the Wild, says former marketing leads: 'That's what's gonna make you want to buy the new hardware'
Kindle de Amazon
The latest Kindle update finally fixes page turning – and adds the perfect reading tool for my sieve-like brain
Waze voice control
Waze is ditching Google Assistant for Gemini on iOS, and for good reasons