Puma will have a smartwatch next year

From next year you'll be able to buy a smartwatch emblazoned with the sports brand Puma.

Puma has announced a partnership with Fossil Group to design and manufacture new smartwatches (as well as normal watches) with the aim to get them to market by the end of 2019.

We've yet to learn anything about the design or features set to be included on the Puma smartwatch, and the image above in this article is an existing Fossil smartwatch.

“Puma is one of the world’s leading sports brands. We are excited to partner with them and bring our world class design and distribution capabilities to the Puma watch collection,” said Kosta Kartsotis, chief executive officer, Fossil Group. 

The partnership is in good hands too - Fossil Group are the brains behind smartwatches such as the Fossil Q Commuter, Q Founder and Q Venture, but it also licenses a lot of other big name brands to make other smartwatches.

Enter the Puma

Some of those include Diesel, DKNY, Emporio Armani, Kate Spade New York and Michael Kors, and there are many more examples where Fossil has helped to bring smartwatch tech to high-end brands.

It'll be interesting to see what Fossil Group does with a more sport focused smartwatch, which is something the company hasn't really had access to before.

It especially makes sense to see the Puma brand enter the space considering Nike, Adidas and other big sport names are trying out fitness tech for your wrist by partnering with brands like Fitbit and Apple.

If Puma follows a similar line to those other brands, it's likely the smartwatch will be focused on running but also track other sports and activities.

What we've heard from Fossil and Puma also suggests if the first iteration goes well we'll see more than one watch. The partnership is set to run until 2028, so hopefully we're set to see multiple generations of smart wrist tech from this licensing partnership.

Meanwhile, we know we won't see the first generation watch for at least eight months.

James Peckham

James is the Editor-in-Chief at Android Police. Previously, he was Senior Phones Editor for TechRadar, and he has covered smartphones and the mobile space for the best part of a decade bringing you news on all the big announcements from top manufacturers making mobile phones and other portable gadgets. James is often testing out and reviewing the latest and greatest mobile phones, smartwatches, tablets, virtual reality headsets, fitness trackers and more. He once fell over.

Latest in Smartwatches
Oppo Watch Mini X2 teaser
Oppo Watch X2 Mini teaser could be our first glimpse of the smaller OnePlus Watch 3
Google Pixel Watch 3
Google Pixel Watch 3's Loss of Pulse Detection could save your life – here's how the company created it
Apple Watch foldable display patent
Forget the folding iPhone – Apple has patented a foldable Apple Watch with two screens
Apple Watch Ultra 2
7 hidden features on your Apple Watch you should start using right now
Core Time 2 + iPhone 15 blue
'They're stopping our watches from being awesome.' Pebble founder takes the fight to the Apple over its walled ecosystem
Polar Vantage M3 smartwatch worn on wrist
Polar's entire sports watch lineup just got a major upgrade, and it'll make your training more effective than ever
Latest in News
Ray-Ban Meta Smart Glasses
Samsung's rumored smart specs may be launching before the end of 2025
Apple iPhone 16 Review
The latest iPhone 18 leak hints at a major chipset upgrade for all four models
Quordle on a smartphone held in a hand
Quordle hints and answers for Monday, March 24 (game #1155)
NYT Strands homescreen on a mobile phone screen, on a light blue background
NYT Strands hints and answers for Monday, March 24 (game #386)
NYT Connections homescreen on a phone, on a purple background
NYT Connections hints and answers for Monday, March 24 (game #652)
Quordle on a smartphone held in a hand
Quordle hints and answers for Sunday, March 23 (game #1154)