Razer's latest milestone proves gaming can have a green finger

Razer logo over rainforest art
(Image credit: Razer / WPAINTER-Std)

Razer has reached its goal of saving 1 million trees as part of its 'Go Green' initiative, and has decided to celebrate this milestone achievement by announcing a new, more ambitious goal: to save 10 million trees.

The initiative was created in partnership with Conservation International as part of Razer's ten-year sustainability plan, with the gaming lifestyle brand confirming in its announcement celebrating the 1 million trees goal being achieved that its next ambitious project would also be working alongside the non-profit charity.

The driving force behind this campaign has been a mascot that Razer created to feature in all of its sustainability-related efforts: a cartoon snake known as 'Sneki Snek' that was created as a doodle by one of the brands designers. He was chosen as the face of the 'Sssave The Trees' campaign, and has since even been featured in his own cartoon series that highlights various environmental impacts and what we can do to help.

Various merchandise has been released that featured the mascot, such as a collaboration with Cariuma Sneakers, with each purchase contributing towards the pledge of saving 4,000 acres of forest (roughly around the size of 3,000 American football fields).

The final milestone for fans of the character is that a hoodie will be released in his likeness, and we expect that won't be the last we will see of Sneki. Razer has created several sustainability pledges in recent years as part of its #GoGreenWithRazer initiative that has seen the release of product lines designed to raise awareness about global issues, alongside public partnerships with eco-friendly brands to try and help resolve them. 

Protecting nature is one of the most important things we can do to address climate change and support biodiversity,” said Sarah Cragg, Partnership and Marketing Director, Asia Pacific, at Conservation International. “Razer’s effort is raising awareness of the challenges facing our planet and also providing its community a clear way to take action. We are deeply grateful for the community’s response and excited to take this challenge to the next level.”


Opinion: Here's to 10 million – and hopefully more

I'm no stranger to writing about my own 'eco-anxiety' and how I keep a close eye on companies that tend to greenwash their marketing. For those unaware, Greenwashing refers to a style of marketing in which something is portrayed as environmentally friendly or offers greater sustainability, but with the sole purpose of attracting anxious individuals like myself rather than making good on their promises.

People are quick to dismiss any action in this regard as greenwashing, but I've interviewed senior representatives at Razer regarding its efforts and while no company is perfect, the brand appears to be very serious about trying to do some good in the world.

It has plenty of other work to reference in this regard, such as working with ClearBot, the marine trash cleaning robot, as well as its line of Kanagawa Wave apparel made of fabric comprised entirely of marine plastics recovered from beaches. In fact, most of the press releases I get from Razer are focused on its efforts to become more environmentally friendly, which is more than I get from other gaming or computing brands by a wide margin.

Sure, it would make more sense for plain old cash to be donated directly to the goal, but many folks prefer to get something in return for their 'investment'. Razer is hardly going to fix the world by selling snake-themed hoodies and shoes, but it certainly shouts louder about sustainability than many other gaming and lifestyle brands with a similar community platform, and for that, I'm very grateful.

TOPICS
Jess Weatherbed

Jess is a former TechRadar Computing writer, where she covered all aspects of Mac and PC hardware, including PC gaming and peripherals. She has been interviewed as an industry expert for the BBC, and while her educational background was in prosthetics and model-making, her true love is in tech and she has built numerous desktop computers over the last 10 years for gaming and content creation. Jess is now a journalist at The Verge.

Read more
Razer Blade 16 on a desk
Razer Blade 16 announced at CES 2025 with an Nvidia RTX 5090 GPU – but Intel has been dumped
A bearded man holding a pencil to his chin and looking thoughtfully at a large Razer logo.
As Lenovo and Acer announce new PC gaming handhelds at CES 2025, I have to ask: where is Razer?
The Razer Iskur V2 Gaming Chair.
Razer announces a more budget friendly Iskur V2, plus the most ridiculous gaming chair I've ever seen
Razer deals
Don't miss our exclusive Razer deals where you can save up to 25% on essential gaming hardware
A Razer Blade 16 on a desk
The new Razer Blade 16 just might shake up the thin and light gaming laptop market in a big way
The Project Arielle chair
Razer’s heated (and cooled!) gaming chair is hands down the best thing I tried at CES 2025
Latest in Gaming
Nintendo Switch 2 Joy-Con up-close from app store
Nintendo's new app gave us another look at the Switch 2, and there's something different with the Joy-Con
cheap Nintendo Switch game deals sales
Nintendo didn't anticipate that Mario Kart 8 Deluxe was 'going to be the juggernaut' for the Nintendo Switch when it was ported to the console, according to former employees
Witchbrook
Witchbrook, the life-sim I've been waiting years for, finally has a release window and it's sooner than you think
Shigeru Miyamoto presents Nintendo Today app
Nintendo Today smartphone app is out now on iOS and Android devices – and here's what it does
Nintendo Virtual Game Card
Nintendo reveals the new Virtual Game Card feature, an easier way to manage your digital Switch games
An image of the Nintendo Switch 2
The Nintendo Switch 2 pre-order date was seemingly confirmed by Best Buy Canada today before it pulled a blog post – but here's when you'll be able to order yours according to the potential leak
Latest in News
Nintendo Switch 2 Joy-Con up-close from app store
Nintendo's new app gave us another look at the Switch 2, and there's something different with the Joy-Con
cheap Nintendo Switch game deals sales
Nintendo didn't anticipate that Mario Kart 8 Deluxe was 'going to be the juggernaut' for the Nintendo Switch when it was ported to the console, according to former employees
Toni Collette in Hereditary
Everything leaving Netflix in April 2025 – from the scariest movie ever made to a beloved DreamWorks animation with 99% on Rotten Tomatoes
Three angles of the Apple MacBook Air 15-inch M4 laptop above a desk
Apple MacBook Air 15-inch (M4) review roundup – should you buy Apple's new lightweight laptop?
Witchbrook
Witchbrook, the life-sim I've been waiting years for, finally has a release window and it's sooner than you think
Close up of Leica M11-P viewfinder
I wince at the prospect of the rumored Leica M11-V – here's why