The Samsung Galaxy S10 comes in half a dozen colors, and here they are

Samsung Galaxy S10
Image credit: TechRadar (Image credit: TechRadar)

Samsung has unveiled its next flagship phone, the Galaxy S10, and it unsurprisingly sports some of the best specs and most novel features on the market. As folks line up to buy the year’s first big Android phone, they’ll have a choice to make: which color will they pick?

There’s a plethora of hues to choose from, but as always, availability may vary depending on where you’re shopping. US consumers, for example, won’t be able to pick up the Galaxy S10 in the Prism Green or Canary Yellow colors. 

Of course, there’s no difference in performance between the colors, so go with the hue that speaks to your heart. Just a note: people may be more impressed with two hues coming only to high-specced versions of the Galaxy S10 Plus, Ceramic White and Ceramic Black, which might grant you a bit of respect from phone wonks in the know.

But there’s plenty of style to go around in the standard Galaxy S10 and its array of color options.

Image credit: TechRadar

Image credit: TechRadar (Image credit: TechRadar)

 Samsung Galaxy S10 in Prism Black

The first Galaxy S10 color is Prism Black, your standard dark shade that looks more like a matte slate than, say, solid black. Expect this to be a popular choice, as always.

Of course, since the phone has its signature glossy glass back, some shine and shimmer will make this more eye- and light-catching.

Image credit: TechRadar

Image credit: TechRadar

 Samsung Galaxy S10 in Prism Blue

Prism Blue is the demure color choice of the lot. Who doesn’t like blue? This hue isn’t bright, veering toward a darker, near-denim shade of the cool color. 

This is the hue for folks who want a bit more originality than standard black but aren’t ready for more. It also seems to be available in most markets.

Technically, the Samsung Galaxy S10e, but colors are identical across the line (Image credit: TechRadar)

Technically, the Samsung Galaxy S10e, but colors are identical across the line (Image credit: TechRadar) (Image credit: TechRadar)

 Samsung Galaxy S10 in Prism White

Prism White is the outstanding member of the pack, with a pearlescent sheen that seems to reflect different colors depending on the angle it’s held. Combine that with the Galaxy S10 line’s glossy glass back and the color looks like it came from the inside of a mollusk.

In other words, don’t expect plain, bright, flat white. 

Image credit: Samsung

Image credit: Samsung (Image credit: Samsung)

 Samsung Galaxy S10 in Flamingo Pink

The Galaxy S10’s razzy option this year is Flamingo Pink, which is a more vibrant pastel hue than Google Pixel 3’s Not Pink or any of Apple’s Rose Gold colors. This is bold without being bright, and it’s a nice signature look. 

At a press briefing, a Samsung rep noted that Flamingo Pink was the Pantone Color of the Year. While that sounds like marketing jabber, it’s a blessing to finally have phones move beyond the hues we’ve been settling for - your black, white, blue and gold standbys. 

This is a Samsung Galaxy S10 Plus, but colors are identical across the line (Image credit: TechRadar)

This is a Samsung Galaxy S10 Plus, but colors are identical across the line (Image credit: TechRadar) (Image credit: TechRadar)

 Samsung Galaxy S10 in Prism Green

The first international hue for the Galaxy S10 is a striking green. Like the blue hue, this one is darker and a bit deeper - more of an emerald than something you’d find on a rubber ball.

Sadly, don’t expect this to come to the US.

This is a Samsung Galaxy S10e, but colors are identical across the S10 line (Image credit: TechRadar)

This is a Samsung Galaxy S10e, but colors are identical across the S10 line (Image credit: TechRadar) (Image credit: TechRadar)

 Samsung Galaxy S10 in Canary Yellow 

The Galaxy S10’s yellow option is a surprisingly bright choice for a flagship. Canary Yellow is your standout bright option, looking for all the world like the yellow from a cartoon banana.

Once again, US customers won’t be able to pick this one up.

David Lumb

David is now a mobile reporter at Cnet. Formerly Mobile Editor, US for TechRadar, he covered phones, tablets, and wearables. He still thinks the iPhone 4 is the best-looking smartphone ever made. He's most interested in technology, gaming and culture – and where they overlap and change our lives. His current beat explores how our on-the-go existence is affected by new gadgets, carrier coverage expansions, and corporate strategy shifts.

Latest in Samsung Galaxy Phones
An image of the Samsung Galaxy S25 Ultra from a hands-on event
Samsung Galaxy S26 Ultra could resurrect an intriguing camera feature
Samsung Galaxy Z Fold 6
The Samsung Galaxy Z Fold 7 could be in line for a Galaxy S25 Ultra-level camera upgrade
The Samsung Galaxy S25 Edge, close up on the dual camera system, against a marbled background
The Samsung Galaxy S25 Edge is being tipped to come with a sweet Google Gemini deal
Samsung Galaxy A56 display
Samsung’s new budget handsets are getting One UI 7 before the Galaxy S24 Ultra, and I’m as confused as you are
The Samsung Galaxy S25 Edge on display the January 22, 2025 Galaxy Unpacked event.
New Samsung Galaxy S25 Edge may have revealed some key details – including its price
Samsung Galaxy S25 Ultra HANDS ON
‘I don't see a space where the S Pen is not a key part of our portfolio’: Samsung executive defends the S Pen amid cancellation rumors
Latest in News
Apple iPhone 16 Pro HANDS ON
Leaked iPhone 17 dummy units may have given us our best look yet at all four models
A super close up image of the Google Gemini app in the Play Store
It's official: Google Assistant will be retired for phones this year, with Gemini taking over
Quordle on a smartphone held in a hand
Quordle hints and answers for Sunday, March 16 (game #1147)
NYT Strands homescreen on a mobile phone screen, on a light blue background
NYT Strands hints and answers for Sunday, March 16 (game #378)
NYT Connections homescreen on a phone, on a purple background
NYT Connections hints and answers for Sunday, March 16 (game #644)
Three iPhone 16 handsets on show
Apple could launch an iPhone 17 Ultra this year – but we've heard these rumors before