Black Friday smartwatch deals 2023 – The top deals still available

Apple Watch SE (44mm, GPS), 2020: was $329 now $109 at Walmart
One of the best early Black Friday deals from Walmart is the Apple Watch SE on sale for a stunning price of just $109 – the cheapest price you'll find for an Apple Watch. The first-generation Apple Watch SE is an excellent choice for someone who wants essential functions like activity tracking, calorie counting, and sleep tracking, plus the ability to see notifications, take calls, and reply to texts directly from your wrist.

Garmin Forerunner 245 Music: was $349.99 now $199.99 at Amazon
Garmin's Forerunner line comprises some of the best running watches you can buy, and this deal is a doozy: grab a great GPS watch with outstanding running metrics and music capabilities for just under $200. 

Apple Watch 8 (GPS, 41mm): was $329 now $280.49 at Target
The Apple Watch 8 is one of the best smartwatches you can buy, thanks to its impressive display, health tracking, and safety features, such as fall detection and Emergency SOS. Target's early Black Friday deals include this refurbished model on sale for just $280.49, which is the best deal you can find right now. If you don't mind a refurbished product, this is a fantastic price for an Apple smartwatch.

Samsung Galaxy Watch 6: was $299.99 now $229.99 at Best Buy
The Samsung Galaxy Watch 6 features a slim display and new health and fitness features, such as a custom workout option and a redesigned sleep app, as well as a 3-in-1 biosensor, skin temperature sensor, and GPS technology. Best Buy has Samsung's latest smartwatch on sale for $230, a $70 discount.

Apple Watch Series 9 41mm GPS: was $399.00 now $329.00 at Amazon
The Wi-Fi-only model can’t connect to the internet without a phone or Wi-Fi, but it’s still a great watch and the most up-to-date Apple has to offer, with a refreshed 2,000-nit brightness screen and tons of applications for that novel new Double Tap feature. Now $70 off 

Apple Watch Series 9 45mm GPS & Cellular: was $529.00 now $429.00 at Amazon
The Series 9 45mm with GPS and cellular is a massive $100 off right now, making it the same price as the 41mm version: when it was the most expensive aluminum-backed watch of the range. The cellular connectivity option allows you to take calls and messages even without having your phone handy – and to accept or reject them with a Double Tap.  

Apple Watch SE 2 GPS 44mm: was $279 now $259 at Amazon
If the 40mm display of the model above isn't large enough for you then this slightly more pricey Apple Watch SE 2 with a 44mm screen could be what you need. It's also on sale right now; at Amazon you can save 7%.

Garmin Instinct Solar: was $349.99 now $199.99 at Amazon
Garmin's original Instinct outdoor watch is still a spectacular tool, and a steal at this price with solar battery-extending Power Glass technology. With tons of GPS and health monitoring credentials, it's a great gift for beginner, intermediate hikers and trail runners who don't yet have a smartwatch. 

Apple Watch Series 9 45mm GPS & Cellular: was $529.00 now $469.00 at Amazon
The Series 9 45mm with GPS and cellular is a massive $60 off with a coupon right now, making it the same price as the 41mm version: when it was the most expensive aluminum-backed watch of the range. The cellular connectivity option allows you to take calls and messages even without having your phone handy – and to accept or reject them with a Double Tap.  

Fitbit Sense 2: was $249.99 now $199.95 at Amazon
This is a nice $50 discount on Fitbit's priciest (and most premium) smartwatch, bringing it down to a record-equaling low price. All-day stress detection with an EDA scanner, skin temperature sensor and stress management score can help identify what to do to keep you zen. It's also available at the same price from Best Buy.

Google Pixel Watch: was $279.99 now $199.99 at Best Buy A very good $80 off last year's Pixel Watch with Wi-Fi only. With full smartwatch capabilities and Fitbit integration, at this price it might just be better value than this year's Pixel Watch 2. A great discount.

Fitbit Versa 2: was $139.95 now $133 at Amazon (refurbished)
One of Fitbit's most popular watches ever gets a big discount on this refurbished model. The tactile button, as opposed to the Versa 3's solid state digital sensor, was so popular that it returned for the Versa 4, while it introduced Fitbit Pay and Amazon Alexa control to the Fitbit lineup, so you've got those features as well as all the usual Fitbit Premium goodies.

Ticwatch Pro 5: was £329.99 now £276.99 on Amazon
Save on this awesome WearOS watch, which we rated 4.5 stars in our review. The always-on OLED display and 80 hours battery life make it a fantastic Garmin or Pixel alternative. 

Garmin Forerunner 55: was $199.99 now $169.99 at Kohl's
A great entry-level smartwatch for under $200, the 55 doesn't contain some of the more advanced running features of the Garmin Forerunner 255, 955, 265 and 965 models, but it's got more than enough information about your run to see you through to your first half-marathon and beyond. Two weeks of battery too!

Garmin Instinct 2 lime green: was $349.99 now $199.99 at Amazon
Garmin's Instinct 2 outdoor watch gets a snazzy colorway and a $150 discount here, a phenomenal deal for runners, hikers and anyone who wants an all-purpose outdoor watch at a very good price. A spectacular outdoor tool. 

Fitbit Versa 4: was $199.95 now $149.95 at Amazon
One of Fitbit's flagship watches gets a $50 discount. The tactile button, as opposed to the Versa 3's solid state digital sensor, was popular on the Versa 2 and it returns here, while Google Wallet and Amazon Alexaare included as well as all the usual Fitbit Premium goodies. 

Samsung Galaxy Watch 4 40mm: was £199.99 now £149.99 at Amazon
Today's Black Friday deal on the Samsung Galaxy Watch 4 brings the price down to $149.99, a record low. The Samsung Galaxy Watch 4 may be two gens old, but it's packed with health and fitness features, including activity and sleep tracking and advanced heart rate monitoring that will notify you when an irregular heartbeat is detected. You're also getting a slim, lightweight design, GPS technology, and a two-day battery life.

Apple Watch SE 2 40mm: was £259.00 now £199.00 at Currys
Save £60 on last year's SE 2, a great budget watch that, for our money, is the best value up-to-date Apple Watch of the current bunch - especially at this price. UK shoppers looking for a cheap Apple Watch should get this deal.

Apple Watch Ultra with orange Alpine loop: was $£849.99 now £669.00 at John Lewis
We can expect to see more discounts like this excellent £180 off the original Apple Watch Ultra. The orange d-hook-secured Alpine loop, longer battery life, advanced hiking features, and sophisticated dive computer capabilities make it ideal for wilderness fans and weekend warriors alike. 

Apple Watch SE 2 GPS 40mm: was £249.99 now £219.99 at Curry's
If the 44mm display of the model below is too large for you then this slightly less pricey Apple Watch SE 2 with a 40mm screen could be what you need. It's also on sale right now; at Curry's you can save £30.

Apple Watch Series 9 GPS 41mm: was £399 now £379 at Amazon
Save a small but significant £20 on a brand new Apple Watch Series 9. It's got everything that made the Series 8 special, but its powerful S9 chip, Ultra Wideband radio frequency and Double Tap function make this the Apple Watch for future-proofers. Comes with sports loop.

Apple Watch SE 2 GPS 44mm: was £299 now £229 at John Lewis
The Apple Watch SE 2 is a respectable mid-range smart watch boasting good performance, impressive battery life, and a helpful suite of features. Just note that it lacks the temperature sensor and ECG sensor found in higher-end options like the Apple Watch 8. Right now it's £70-off at John Lewis.

Get an Apple Watch, save £10 on select Airpods at John Lewis
This isn't the best Apple Watch Deal we'll see (technically it's an Airpods deal), but if you want to pick up both an Apple Watch 9 and a pair of Airpods (such as the Airpods Pro 2) you can save £10 at John Lewis with code AIRPOD10.

Fitbit Versa 4 was £199.95 now £144 at Amazon
The latest Fitbit Versa 4 has a 28% discount right now, bringing it to a record low – though only in the Pink Sand/Copper Rose, Waterfall Blue and Black colours. Water resistant up to 50m with built-in GPS, six days of battery life, loads of workout profiles and advanced sleep tracking. Six months of Fitbit Premium included. A great buy for fitness enthusiasts.

Fitbit Versa 3: was £199 now £149.99 at Amazon
The Fitbit Versa 3 is our pick as the best Fitbit overall, beating the newer 4 on both price and features. It's just £30 off the lowest price we've ever seen for it; it's been down to £119 in the past. But for a smartwatch that features built-in GPS, sleep tracking, all-day heart rate monitoring, voice controls, and more, it's still an offer worth checking out.

Fitbit Sense 2 was £269.99 now £177 at Amazon
The Sense 2 is Fitbit's most advanced smartwatch to date, with stress-management tools and all the advanced health tools you'd expect from a premium device. This is the lowest price it's ever been - get it while you can!

Garmin Forerunner 55: was £179.99 now £149.00 at Amazon
My beginner's running watch of choice. Save £30 on this Forerunner 55, the ideal entry-level smartwatch for beginner and intermediate runners. it's got everything you need to get started, with simple metrics such as speed, time, heart rate, calories burned, and more advanced GPS tools. 

Garmin Instinct Solar: was £319.99 now £204.99 at Amazon
35% off this fab outdoor watch. It might be showing its age a little in comparison with newer watches, but it'll last weeks in the wilderness is packed with tools to help adventurers, like a compass, altimeter, multiple GPS networks and Pulse Ox. 

Samsung Galaxy Watch 5 Pro: was £429.99 now £329.99 at Currys
Save £100 on Samsung's best dedicated fitness watch. With a raised bezel for added ruggedness and a BackTrack feature to ensure you never get lost, if you're a Samsung user and you like adventuring, this is the watch to get. 

Garmin Instinct 2 - Solar Surf Edition: was £349.99 now £279.99 at Amazon
Surfers, there's no time like the present to snag this super-tough sports watch. With £78 off, the Garmin Instinct 2 standard edition earned an impressive five stars in our review and offers a high-contrast dual-screen display, jazzy new colours and custom workout suggestions.  If you're looking for a practical but fun watch to hit the waves with, this is the deal for you. 

Garmin Approach S12 : was £150.52 now £139.99 at Amazon
A simple but effective golf watch, one of our best golf watches for just a smidge under £120? Bargain. Save 18% here, with more than 42,000 golf courses worldwide preloaded onto the Garmin, and automatically keep track of your score and how far you hit with each club. 

Garmin Forerunner 245: was £249.99 now £199.72 at Amazon
A slightly older model in the Garmin family, but still a strong option in the smartwatch space, the Forerunner 245 squeezes a lot into a compact and lightweight device. While it's not quite the lowest the watch has ever been, it's still a great buy at a touch under £200.