Samsung’s own site confirms Bixby AI assistant

We were already fairly certain that Samsung would launch a new AI assistant on the Samsung Galaxy S8, but with the names Viv, Bixby and Kestra floating around we weren’t sure what it would be called. Now, thanks to Samsung’s Italian website, we know it will be called Bixby.

In a new version of its privacy policy, under the ‘voice services’ heading, the site mentions Bixby by name, basically confirming that’s what it will launch under, and confirming that it is, indeed, launching.

The site doesn’t go into much detail about what Bixby can do, but based on the translated page it seems that you’ll be able to control all operations of the touch interface using voice commands.

Previously we’d heard that it would also work seamlessly with a large number of third-party apps, so it sounds fairly powerful, which it will need to be if Samsung is going to convince people to use it over Google Assistant.

Not all man

There’s no other new information here, but previously there’s also been talk that there would be both male and female voices available, with the female one  known as Kestra, and that you’d be able to launch Bixby with a dedicated hardware key on the side of the Galaxy S8, which we’ve seen in a number of leaked photos.

Whether those details prove true remains to be seen, but at least we now know the name of Samsung’s Siri competitor – and everything else should be revealed soon, as the Samsung Galaxy S8 itself is being announced on March 29.

TOPICS

James is a freelance phones, tablets and wearables writer and sub-editor at TechRadar. He has a love for everything ‘smart’, from watches to lights, and can often be found arguing with AI assistants or drowning in the latest apps. James also contributes to 3G.co.uk, 4G.co.uk and 5G.co.uk and has written for T3, Digital Camera World, Clarity Media and others, with work on the web, in print and on TV.

Latest in Samsung Phones
Samsung Galaxy S25 Ultra
The Samsung Galaxy S26 Ultra could have even smaller bezels - and that could mean an even bigger display
Samsung Galaxy S24 Ultra on an orange background
The Samsung Galaxy S24 Ultra is still full price and I don't know what Samsung's playing at
An image of the Samsung Galaxy S25 Ultra from a hands-on event
Will Samsung's new Galaxy AI features come to older devices? Here's what we know
'Circle to Search' on a Galaxy S25 Ultra can now identify a song you sing, hum, or play.
Samsung’s clever new ‘Circle to Search’ trick could help you figure out that song that is stuck in your head
An image of the Samsung Galaxy S25 Ultra from a hands-on event
We celebrate the Samsung Galaxy S25 launch event with a special episode of our podcast
Samsung Galaxy S24 hands on handheld back straight white
Samsung Galaxy S25 AI leak teases major Gemini upgrades and new morning briefings
Latest in News
Microsoft Surface Laptop and Surface Pro devices on a table.
Hate Windows 11’s search? Microsoft is fixing it with AI, and that almost makes me want to buy a Copilot+ PC
Oura Ring 4
Activity tracking on Oura Ring is about to get a whole lot better, but I've got bad news about your step count
Google Pixel Buds Pro 2
Cleaned your Pixel Buds Pro 2 recently? If not, you might be getting worse sound
Google Maps on a phone being held in someone's hand
Google Maps is getting two key upgrades, for easier route planning and quicker access to Gemini AI
URL phishing
HaveIBeenPwned owner suffers phishing attack that stole his Mailchimp mailing list
Gemini on a smartphone.
Gemini 2.5 is now available for Advanced users and it seriously improves Google’s AI reasoning