Snapchat reportedly plans to make news and ads part of its vanishing act

Snapchat
Got to make up for losing out on three billion big ones

As the old saying goes, nothing in life is truly free. Roughly 27 million Snapchat users may soon learn this lesson the hard way as their favorite disappearing message app starts getting cluttered up with revenue-generating content.

The Wall Street Journal reports Snapchat appears to be enlisting new partnerships with advertisers and content providers in the hopes of monetizing the popular mobile app.

Rumored to debut this November, the new Snapchat Discovery service would provide users with non-messaging content including news and advertisements from a dozen or more media companies, including magazines and television networks.

According to unnamed sources, one of the first content providers tapped for Snapchat Discovery is MailOnline, the web presence for British newspaper The Daily Mail, which would presumably lend their brand of news coverage to the service.

Mo' money

Since tossing a $3 billion (about £1.8b, AU$2.23b) acquisition offer from Facebook in the trash last year, Snapchat has accelerated fundraising efforts, but has yet to produce any meaningful income to show investors.

With a captive audience of young, tech-savvy users, Snapchat Discovery could be the first baby steps toward such revenue thanks to a combination of mobile ads and content.

Discovery reportedly works much like photos and messages do today; users will be able to read daily news content or watch clips of movies and TV shows by holding a finger on the smartphone display, and afterwards the content would vanish into thin air.

Snapchat is no stranger to promotional gimmicks, but Discovery would likely provide far more lucrative income from companies whose deep pockets are finding new ways to get the eyes of millions of upwardly mobile users viewing such paid content.

Latest in Social Media
Pinterest
How to post on Pinterest
Smartphone with new logo X twitter app background. Application twitter old blue bird change X black and white new.
How to delete all your tweets on X
tiktok
How to edit TikTok videos
 Facebook social media app logo on log-in, sign-up registration page
How to delete all your Facebook posts
The logo of the social media app Bluesky is seen on the screen of a mobile phone
Bluesky gets a massive video upgrade to tempt X fans who are frustrated by its cyberattack outages
TikTok
How to download TikTok videos without a watermark
Latest in News
EA Sports F1 25 promotional image featuring drivers Oscar Piastri, Carlos Sainz and Oliver Bearman.
F1 25 has been officially announced, with this year's entry marking a return for Braking Point and a 'significant overhaul' for My Team mode
Garmin clippd integration
Garmin's golf watches just got a big software integration upgrade to help you improve your game
Robert Downey Jr reveals himself as Doctor Doom to a delighted crowd at San Diego Comic-Con 2024
Marvel is currently making a major announcement about Avengers: Doomsday's cast on YouTube, and I think it's going to be a long-winded reveal
Samsung QN90F on yellow background
Samsung announces US prices for its 2025 mini-LED TV lineup, and it’s good and bad news
Nintendo Switch Lite
Forget the Nintendo Switch 2, the original Switch is getting one last hurrah in a surprise Nintendo Direct tomorrow
The Samsung Galaxy S25 Edge on display the January 22, 2025 Galaxy Unpacked event.
Samsung Galaxy S25 Edge colors seemingly revealed in new video, and there’s another sign of an imminent launch