We've also recently announced our expanded, renewed security certifications to help customers determine from independent analysis whether Google can meet their needs. Many of the largest clients, like Woolworth's, praise our security team and transparency, and we have a very large customer we can't announce yet who chose us over the competition exclusively on the basis of security and privacy.
TRP: Is the rebranding signaling a change of strategy or focus?
TD: It signals that we're doubling down not only in Gmail for businesses with Apps, but also entering new markets like file sync/share/storage with Google Drive for Work, and a concentration on infrastructure services with Google Cloud Platform.
The market for EFSS is on fire. So we've done a lot of work with Drive in the past 2 years, and it now has 190M active users across consumers, businesses and schools. We're super excited about Drive for Work and the potential real productivity gains it brings to customers with true mobility - unlike any other provider - collaboration and content creation/ sharing.
Last but not least, we're committed to making all our services work equally well if not better on mobile. Recent announcements like the Google updates for iOS (enabling offline editors, with full Quickoffice integration) are the sort of launches that we've been working on.
TRP: And you're competing now in the cloud platform game - what is your strategy to win there?
TD: Google is the original "cloud" company. Born in the cloud, we spent for 15 years building technology that allowed us to scale, and will allow others to scale. This is part of Google's DNA.
Our strategy is to make the best developer experience possible; to be the cloud of choice for SaaS applications, both consumer and business, and especially to focus on key verticals like media processing in the high-compute industries.
