The good, the bad and the awful: a history of Windows ads

It's Windows 7 Week on TechRadar
It's Windows 7 Week on TechRadar

Like all major products spanning multiple decades, Windows has spawned multiple versions and many advertising efforts. Some good, some bad.

The recent "I'm a PC" and "Life without walls" campaigns have been a success while many marketeers would surely argue that 1995's "Start me up" Windows 95 campaign was brilliantly executed.

But then, there's always the ones they'd rather you forget about; and we've got plenty of those in this list. Here's the best and worst of Windows ads down through the years.

Windows 1.0 - Ballmer goes ape (the first time)

Ballmer obviously thought the best way to sell Windows 1.0 was to have himself shouting at the camera and asking "How much do you think Microsoft Windows is worth?" before finally declaring at the top of his voice "No, its just $99! That's right, $99!" Nobody else did, but everyone was too scared to tell him.

Windows 2.1 - The rapping office worker

It doesn't get much better with this, the bizarre story of an under pressure office worker turning to Windows to get her out of a jam. The original 12 minute promo was sent to retailers, though this is an edit. Sounds innocuous enough? Well, that's until you get to the most bizarre rap in the world.

Windows 3.1 - bizarre Japanese castle

Quite what is going on here is beyond us. It's a Japanese ad, set in a castle and some bloke is shouting "Windows!" all the time. Worth a watch. Once.

Contributor

Dan (Twitter, Google+) is TechRadar's Former Deputy Editor and is now in charge at our sister site T3.com. Covering all things computing, internet and mobile he's a seasoned regular at major tech shows such as CES, IFA and Mobile World Congress. Dan has also been a tech expert for many outlets including BBC Radio 4, 5Live and the World Service, The Sun and ITV News.

Latest in Software
Apple WWDC 2025 announced
3 things Apple needs to do at WWDC 2025 to save Apple Intelligence, and why I'm convinced it will
A young woman is working on a laptop in a relaxed office space.
I’ll admit, Microsoft’s new Windows 11 update surprised me with its usefulness, providing accessibility fixes, a gamepad keyboard layout, and PC spec cards
Youtube
YouTube Premium could be getting a new time-saving perk, showing you recommended videos directly in your playback queue
The Kiwi design K4 Boost Battery strap being worn by Hamish
I test VR headsets for a living, and this affordable headstrap is the first Meta Quest 3 accessory you should buy
Both Kiwi design G4 Pro Performance Controller Grips
I thought VR controller grips were pointless until this Meta Quest 3 accessory proved me wrong
The Kiwi design H4 Boost Halo Battery Strap
Want to upgrade your VR headset? Look no further than my new favorite Meta Quest 3 headstrap
Latest in News
EA Sports F1 25 promotional image featuring drivers Oscar Piastri, Carlos Sainz and Oliver Bearman.
F1 25 has been officially announced, with this year's entry marking a return for Braking Point and a 'significant overhaul' for My Team mode
Garmin clippd integration
Garmin's golf watches just got a big software integration upgrade to help you improve your game
Robert Downey Jr reveals himself as Doctor Doom to a delighted crowd at San Diego Comic-Con 2024
Marvel is currently making a major announcement about Avengers: Doomsday's cast on YouTube, and I think it's going to be a long-winded reveal
Samsung QN90F on yellow background
Samsung announces US prices for its 2025 mini-LED TV lineup, and it’s good and bad news
Nintendo Switch Lite
Forget the Nintendo Switch 2, the original Switch is getting one last hurrah in a surprise Nintendo Direct tomorrow
The Samsung Galaxy S25 Edge on display the January 22, 2025 Galaxy Unpacked event.
Samsung Galaxy S25 Edge colors seemingly revealed in new video, and there’s another sign of an imminent launch