Black Friday deals 2024: early sales are now live

Black Friday deals 2024
(Image credit: Future)

Early Black Friday deals are starting to arrive. Samsung just launched its Black Friday sale, and Target, Best Buy, and Walmart are kicking off Black Friday events later this week. That means record-low prices are coming your way on OLED TVs, robot vacuums, air fryers, AirPods, gaming consoles, and smart home devices.

As TechRadar's deals editor who's covered Black Friday for over half a decade, I'm covering all the top early sales and best early Black Friday deals in this guide. I'm using price history and comparison tools to ensure you have all the information you need to make the best buying decision.

While this year's official Black Friday date is Friday, November 29, the day after Thanksgiving, early deals will kick off well before then. Samsung's early Black Friday sale is live right now, and there are some really good deals right now, with Black Friday-like prices from brands like Apple, Ninja, Samsung, Dyson, Keurig, and Dell.

You can shop more of the best early deals below, and further down the page, you can see when sales start, what retailers have the best Black Friday deals, and what offers you can expect.

Today's best early Black Friday sales

Early Black Friday deals: my 15 top picks

Echo Pop: $39.99 $17.99 at Amazon

Echo Pop: was $39.99 now $17.99 at Amazon
Looking to buy a cheap and capable smart speaker for a small space? Amazon's early Black Friday deals include the Echo Pop for just $17.99 - the cheapest Echo device you can buy right now. For that money, you get a fun, basic and compact smart speaker that I find invaluable in my home. It has Alexa built-in, so you can play music, ask questions, and check the weather completely hands-free, and connect it to other smart devices.

Ninja Air Fryer Pro: $119.99$79.99 at Amazon

Ninja Air Fryer Pro: was $119.99 now $79.99 at Amazon
Ninja is one of the most popular air fryer manufacturers, and this is a new record-low price for one of its latest and easiest-to-use appliances. The 5-quart capacity drawer is enough to make meals for the whole family, and preset functions allow for easy air frying, roasting, reheating, and dehydrating. The compact design means it'll comfortably fit on your countertop, too.

LG 48-inch Class B4 Series OLED 4K UHD TV:$1,499.99$649.99 at Best Buy

LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $649.99 at Best Buy
The LG B4 is one of the most affordable OLED TVs on the market, and Best Buy has the 48-inch model on sale for $649.99 - a new record-low price. Its self-lit OLED pixels and Dolby Vision together enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking for an upgrade. I can't imagine the price dropping further during Best Buy's official Black Friday sale.

Amazon Fire HD 10 tablet:  $139.99$74.99 at Amazon

Amazon Fire HD 10 tablet: was $139.99 now $74.99 at Amazon
One of my favorite pre-Black Friday deals is the Amazon Fire HD 10 tablet on sale for a record-low price of $74.99. Perfect for watching content or using any number of Amazon's own-brand applications, the Fire HD 10 features a big, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for relatively decent performance (for the money). The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.

Shark Navigator Lift-Away XL Upright Vacuum:  $199.99$97 at Walmart

Shark Navigator Lift-Away XL Upright Vacuum: was $199.99 now $97 at Walmart
This exact model was a best-seller at last year's Walmart Black Friday sale, and it's currently marked down to $97 - the lowest price we've ever seen. The upright vacuum works on carpet and hard floors and features lift-away technology, so you can lift the pod to clean hard-to-reach areas.

Samsung DU6900 50-inch 4K Smart Tizen TV (2024):  $329.99 $249.99 at Samsung

Samsung DU6900 50-inch 4K Smart Tizen TV (2024): was $329.99 now $249.99 at Samsung
If you're looking for a budget display, Samsung's all-new 50-inch DU6900 series is on sale for just $249.99. The Samsung display packs a solid 'Crystal' UHD 4K processor and 4K Upscaling for a premium picture experience, an easy-to-use Tizen operating system, and Object Tracking Sound Lite for theater-like sound.

Apple iPad 10.2 (2021): $329.99$199.99 at Best Buy

Apple iPad 10.2 (2021): was $329.99 now $199.99 at Best Buy
Apple's best-selling 10.2 iPad dropped to $199.99 during Prime Day, and Best Buy has brought this excellent deal back ahead of Black Friday. While the tablet is an older model, it still packs a 10.2-inch Retina display, and the A13 Bionic chip ensures excellent picture quality and superior performance. The entry-level tablet can do it all without issue, according to our Apple iPad 10.2 review, whether browsing the net, streaming media, light work, or playing games.

Keurig K-Express K-Cup Pod Coffee Maker: $89.99 $59.99 at Amazon

Keurig K-Express K-Cup Pod Coffee Maker: was $89.99 now $59.99 at Amazon
Another Black Friday best-seller is Keurig's K-Express coffee maker, on sale for $59.99 - just $10 shy of the record-low. The single-serve coffee maker features a compact design for easy storage and uses K-Cups to brew a fresh, hot cup of coffee in minutes.

All-new Blink Outdoor Security Camera: $109.99 $74.99 at Amazon

All-new Blink Outdoor Security Camera: was $109.99 now $74.99 at Amazon
The 4th generation outdoor security camera features two-way audio, a two-year battery life, and works with Amazon Alexa for hands-free control. Today's pre-Black Friday deal is a massive 58% discount and a record-low price.

Bose QuietComfort Ultra Headphones: $429 $329 at Amazon

Bose QuietComfort Ultra Headphones: was $429 now $329 at Amazon
These premium Bose headphones offer the best noise cancellation you can buy with rich and energetic sound quality, and they're a fantastic pickup at this record-low price. Our Bose QuietComfort Ultra Headphones review highlighted the only real downside as the below-average battery life (even though it's still a respectable 24-hour), but that's worth living with to get a super-comfortable and top-performing pair of cans.

Ninja Creami Ice Cream Maker: $199 $149 at Walmart

Ninja Creami Ice Cream Maker: was $199 now $149 at Walmart
The Ninja Creami ice cream maker will surely be a Black Friday best-seller due to its popularity at recent holiday sales, and Walmart has the appliance down to a record-low price. You can make ice cream, milkshakes, and sorbets with a touch of a button and add your favorite mix-ins and flavors.

Amazon Echo Show 5: $89.99 $49.99 at Amazon

Amazon Echo Show 5: was $89.99 now $49.99 at Amazon
Amazon has the Echo Show 5 on sale for $49.99  - that's an impressive 44% discount and just $10 more than the record-low price we saw at last year's Black Friday sale. The 2023 Echo Show 5 features a compact 5.5-inch display but packs impressive sound with deeper bass and clearer vocals so that you can listen to podcasts, movies, music, and more with the help of Amazon Alexa.

Samsung 65-inch S90C Smart 4K OLED TV:$2,599.99 $1,299.99 at Samsung

Samsung 65-inch S90C Smart 4K OLED TV: was $2,599.99 now $1,299.99 at Samsung
The Samsung S90C OLED is TechRadar's best TV of 2024, and the 65-inch model is down to $1,299.99, thanks to Samsung's early Black Friday sale. That's a whopping $1,300 discount and a record-low price. Our Samsung S90C review awarded this TV five stars, praising its gorgeous picture, extensive gaming features, super slim design, and reasonable price - especially with today's $1,000+ price cut.

Dyson V11 Cordless Cleaner Vacuum:$569.99$399.99 at Amazon

Dyson V11 Cordless Cleaner Vacuum: was $569.99 now $399.99 at Amazon
Dyson vacuums are a Black Friday favorite, and Amazon has the V11 on sale for its lowest price yet. The V11 features three different cleaning modes and works across hardwood floors and carpets. The cordless vacuum also converts into a handheld vac for quick and convenient clean-ups.

HP 15.6-inch laptop: $249 $199 at Walmart

HP 15.6-inch laptop: was $249 now $199 at Walmart
This HP 14t is an excellent buy at $199 if you need an affordable entry-level machine for light use, schoolwork, and everyday tasks. The 15.6-inch display makes it more portable compared to the larger screen options, but it still offers a reasonable level of performance thanks to the Intel processor, 4GB of RAM, and speedy 128GB SSD.

Black Friday deals 2024: key information

person using a digital generated phone with black friday on the screen

(Image credit: McLittle Stock)

When is Black Friday 2024?

Black Friday 2024 takes place on Friday, November 29. The actual date shifts, but the day of the week stays the same: it's always the Friday after Thanksgiving.

Like in years past, Black Friday deals start in early November as retailers launch early sales, trying to stretch out the holiday shopping season.

Best Buy announced that its Black Friday shopping season will kick off on November 8, and Walmart released its Black Friday Ad and the date for its Black Friday event, which will start on November 11. Target will launch a three-day Black Friday event starting on November 7.

When do Black Friday deals start?

While Black Friday proper falls on November 29 this year, we should see deals well before that, thanks to a recent trend of retailers launching early sales. Instead of having one day of Black Friday deals, retailers try to stretch out the holiday shopping season by launching mini sales throughout the month of November.

Best Buy announced its early Black Friday sale will launch on November 8, with new deals released every Friday. Walmart also revealed its Black Friday Ad and its Black Friday sale events, which will begin on November 11 with early access for Walmart Plus members. Target also has a Black Friday landing page, and its early three-day sale will kick off on November 7.

While last year's Amazon Black Friday sale didn't start until mid-November, the retailer has holiday deals you can shop right now, which include daily new offers with Black Friday-like prices.

The adage is that retailers reserve their best deals for Black Friday proper, but that hasn't happened in recent years. We expect to see record-low prices on some of this year's best-selling tech, home items, and appliances released throughout October and November, and you'll be able to shop all the best deals in this guide.

I'll be tracking early sales launching in the lead-up to Black Friday, listing all the best offers and comparing prices so you can make sure you're buying a genuine bargain.

What Black Friday deals can you expect?

Black Friday is the biggest shopping event of the year, thanks to hundreds of online retailers offering a wide variety of items on sale. Whether you're shopping for tech gadgets, this year's hottest kitchen appliance, or Christmas gifts for your family, you can guarantee you'll find a discount during Black Friday.

According to Adobe Analytics, some of the best Black Friday deals are on tech products, with electronics leading the way for the biggest consumer spending. This is due to pricey items like TVs, laptops, headphones, smartwatches, and gaming consoles getting discounted to record-low prices you won't find outside of Black Friday.

Apple devices are also extremely popular during Black Friday with fresh discounts on brand-new 2024 gadgets and best-ever offers on older model products. Other popular categories include clothing, furniture, home appliances, and toys.

As a deals editor, this will be my seventh year covering Black Friday, and the most popular deals I've seen always include budget big-screen TVs, OLED displays, robot vacuums, cheap smart home devices, AirPods, air fryers, and gaming consoles.

I expect we'll see the same mix of products on sale at this year's Black Friday deals event, and I'll be covering all the best offers in this guide.

Black Friday 2024: our buying advice

Woman entering credit card details on a laptop

(Image credit: Getty)

Where to find the best Black Friday deals?

Most online retailers offer Black Friday deals, but it's our job to sort through the thousands of offers to find the best bargains. You'll typically find the best Black Friday deals from big-name retailers like Walmart, Best Buy, and Target, with Amazon leading the pack.

Amazon is a Black Friday favorite not only because it typically offers the most competitive prices but also because of the wide variety of products it covers. Whether you're looking for tech items like laptops, TVs, or AirPods or searching for discounts on clothing, kitchen appliances, or toys, Amazon is likely to offer Black Friday deals on the product you're after. Other retailers that offer impressive Black Friday deals include Best Buy, Walmart, Target, Dell, Home Depot, Lowe's, and Wayfair.

With so many retailers and promotions, Black Friday can be overwhelming, but that's where our deal expertise comes in. We go through every retailer to pick out the very best Black Friday deals so you can make sure you're getting the lowest price available.

Why is it called Black Friday

Let’s take a history lesson to find how why they call it Black Friday: the first known mention of Black Friday related to this shopping experience was in November 1951, when the journal Factory Management and Maintenance used it to describe people calling in sick the day after Thanksgiving so they could have an extra day off work.

At the same time, US police were using the phrases “Black Friday” and “Black Saturday” to describe the horrendous traffic that occurred at the beginning of the pre-Christmas shopping season.

In 1961, the local government moved to change the shopping season to “Big Friday” and “Big Saturday,” but it never caught on. The notion that it was the time when retailers moved 'back into the black' was seen far later and clearly an attempt to bring positivity to the term.

How much cheaper are things on Black Friday?

I know that many people think Black Friday is a scam, but when you look at a product's price history and compare the deals to other holiday sales, I would say that 90% of products are cheaper on Black Friday.

I will have no issue filling this guide with record-low prices on TVs, Apple devices, kitchen appliances, toys, vacuums, laptops, and smart home devices from brands like Samsung, Dyson, Keurig, LG, Apple, Ninja, and Nespresso.

That is to say, products are significantly cheaper on Black Friday. The only caveat is that items just aren't cheaper on the official Black Friday date, November 29, but you'll find some of the best Black Friday deals at early sales, and our guide will be covering all the top offers in this guide.

Why trust TechRadar?

TechRadar has been covering Black Friday since the site started in 2008. We not only have a team of deals experts with over twenty years of experience, but Techradar has also reviewed most products that will be on sale during Black Friday. TechRadar has reviewed over 16,000 products and counting, which means we are not only here to help you find the lowest possible price, but we want to find the right product for you.

So, how does the deals team at TechRadar find the best deals? We analyze each item, using price history and comparison tools to ensure it's a genuine bargain. We also will let you know how good the deal is. Is this a first-time discount? Does it match last year's record-low price? Have we seen a lower price before? We answer each question, so you have as much knowledge as possible to make the best buying decision this Black Friday.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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