Sony 3D Experience launches for Bravia smart TVs

Sony 3D Experience - Bravia-o
Sony 3D Experience - we've seen that 'polar bear dives into a pool' clip approximately 42 million times in the past three years

Sony has opened its new 3D Experience video on demand streaming service for its line of Bravia LCD smart televisions.

The Japanese giant has confirmed that a 3D service offering the latest movie, sport and games highlights in 3D has arrived for sets that have the Bravia Internet Video service.

"The service will be available from 13 July to owners of 3D capable LCD TVs featuring Bravia Internet Video, immediately after purchase and without registration, with plans to expand to Sony's 3D capable Blu-ray Disc Player and Blu-ray Disc Home Theatre System," confirmed Sony.

"It will initially launch in six countries: the UK, Germany, France, the U.S. and Canada."

Murray mint?

The current offering boasts the like of Wimbledon 3D highlights (add another dimension to Andy Murray deflating the hopes of a nation), movie trailers for Green Hornet and Monster House.

We're hoping that the offering improves in time, with Sony already indicating that it plans to "further expand the content line-up and promote 3D Experience among content holders as a forum through which to showcase their 3D offerings."

The rise of Smart TVs – televisions that come with internet connectivity and apps and services that can use your broadband connection – is one of the major trends in the market, and an increasingly common way of accessing content.

With 3D content still expensive to acquire for many, the arrival of a free service for Sony televisions will be welcome.

"Sony is committed to creating great 3D experiences by combining the best content with a full HD 3D, said Sony's Edd Uzzell

"This free service delivers exclusive content directly to your home via any Bravia 3D TV and straight out of the box.

"We will continue to work with partners to give our customers access to more great 3D entertainment."

TOPICS
Patrick Goss

Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content.  After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.

Latest in Televisions
LG C4 OLED, Fire TV Omni QLED and Insignia TV on a yellow background
These 11 TV deals in the Amazon Spring Sale are as good as anything I see on Black Friday
Hisense U8 series TV on wall in living room
Hisense announces 2025 mini-LED TV lineup, with screen sizes up to 100 inches – and a surprising smart TV switch
Samsung QN90F on yellow background
Samsung announces US prices for its 2025 mini-LED TV lineup, and it’s good and bad news
Hisense U7N Prime Day 2024 deal image
The Hisense U7N was one of the best TVs I tested in 2024, and it just had its price slashed at Amazon
Samsung HW-Q990D soundbar with Halloween theme over the top
Samsung promises to repair soundbars bricked by its disastrous software update for free – but it'll probably involve shipping
LG C3 deal image on blue background
Woah – LG's C3 OLED TV just crashed to its lowest price ever for March Madness
Latest in News
Pro-Ject A1.2 in black, playing a vinyl record in a hi-fi listening room
Pro-Ject's new fully-automatic turntable could be the buy of Record Store Day 2025
Intergalactic: The Heretic Prophet
Intergalactic: The Heretic Prophet reportedly won't release until after 2026, as Neil Druckmann says that staff 'are playing it at the office' right now - but I don't think I can wait that long
Screenshot from action RPG soulslike Lies of P
Lies of P Overture won't elaborate on the game's eyebrow-raising post-credits twist, and I think that's good news
Nintendo Switch 2
The Switch 2 launching with a Mario Kart game 'is very unlike Nintendo' compared to the original Switch releasing with Breath of the Wild, says former marketing leads: 'That's what's gonna make you want to buy the new hardware'
Kindle de Amazon
The latest Kindle update finally fixes page turning – and adds the perfect reading tool for my sieve-like brain
Waze voice control
Waze is ditching Google Assistant for Gemini on iOS, and for good reasons