TV producers hit out at inaccurate viewing figures

TV producers hit out at inaccurate viewing figures
Digital streaming giving pause for thought

US television producers are rebelling against the traditional viewing figures, as DVRs and digital catch-up change the nature of the world's consumption.

With Brits taking to the iPlayer in record numbers to check out the Olympics, digital catch up along with DVRs are clearly making it hard to measure who is watching what and when.

The Nielsen ratings that are used in the US to measure how many people are watching the shows has long faced accusations of failing to truly account for non-linear viewing.

Inaccurate

Speaking at the Television Critics Association press tour, both CW president Mark Pedowitz and Showtime's David Nevins made it clear that Neilsen ratings were no longer a perfect metric.

"Digital streaming numbers on our shows are astronomical," said Pedowitz. "Nielsen is trying to do the best they can. We are all looking for an accurate measurement."

Showtime's Nevins, defending Weeds' viewing figures, said: "65-70 per cent of our viewing doesn't happen on Sunday night when the show is first broadcast."

What is clear is that the world is no longer consuming content in solely the traditional way.

Linear or live television has remained far and away the most popular method for viewers but clearly millions of people are now time-shifting their viewing.

Via Hollywood Reporter

Patrick Goss

Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content.  After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.

Latest in Entertainment
Robert Downey Jr reveals himself as Doctor Doom to a delighted crowd at San Diego Comic-Con 2024
Marvel is currently making a major announcement about Avengers: Doomsday's cast on YouTube, and I think it's going to be a long-winded reveal
A collage of Elizabeth Olsen's Scarlet Witch and Tatiana Maslany's She-Hulk
Marvel fans are already tired of Doomsday and Secret Wars cast gossip as two more superheroes get linked with roles in the next two Avengers movies
Venezuela's forward #09 Jhonder Cadiz celebrates after scoring during the 2026 FIFA World Cup South American qualifiers football match between Ecuador and Venezuela, at the Rodrigo Paz Delgado stadium in Quito, on March 21, 2025 ahead of Venezuela vs Peru
Venezuela vs Peru live stream: how to watch today's FIFA World Cup 2026 qualifier anywhere online
The cast of Alone Australia season 3, standing in a knee-high body of water
How to watch Alone Australia season 3 online – stream the survival show from anywhere
This City Is Ours
How to watch This City Is Ours online – stream Sean Bean crime drama from anywhere
Canada's Val Sweeting competes during the LGT World Womens Curling Championship match for third place ahead of Canada's showing at the Women's Curling World Championships 2025
Women's Curling World Championships live stream: how to watch Uijeongbu 2025 online, schedule, streaming guide
Latest in News
EA Sports F1 25 promotional image featuring drivers Oscar Piastri, Carlos Sainz and Oliver Bearman.
F1 25 has been officially announced, with this year's entry marking a return for Braking Point and a 'significant overhaul' for My Team mode
Garmin clippd integration
Garmin's golf watches just got a big software integration upgrade to help you improve your game
Robert Downey Jr reveals himself as Doctor Doom to a delighted crowd at San Diego Comic-Con 2024
Marvel is currently making a major announcement about Avengers: Doomsday's cast on YouTube, and I think it's going to be a long-winded reveal
Samsung QN90F on yellow background
Samsung announces US prices for its 2025 mini-LED TV lineup, and it’s good and bad news
Nintendo Switch Lite
Forget the Nintendo Switch 2, the original Switch is getting one last hurrah in a surprise Nintendo Direct tomorrow
The Samsung Galaxy S25 Edge on display the January 22, 2025 Galaxy Unpacked event.
Samsung Galaxy S25 Edge colors seemingly revealed in new video, and there’s another sign of an imminent launch