Panasonic: Plasma is still the best TV technology

Panasonic hired a lot of ex-Pioneer engineers and Estornel says the DNA from those Pioneer prototypes can be found in the latest Panasonic products. However, he adds that to produce a 9mm thick plasma TV is still far too expensive and is very unlikely to ever happen.

"In the ZT you definitely find some of those technologies, especially the infinite black or whatever they called it at that time. I think there's a bit of that in the DNA. But with the super slim… it's still a cost issue to be really honest. If you look at the kind of customers that plasma is appealing to, they are not that bothered about the slimness, they are not bothered about the fact that the frame is wider than what you can have on an LED.

"Plasma is about sheer picture quality and people buy a product like ZT or VT because they want to get the best picture quality. So I'm not convinced that having a super slim plasma will make much difference and it would increase the price significantly. But with the infinite black, it was just a matter of time to make the technology more affordable because in 2008 it would have been sky high to put a product like that onto the market."

Indeed, we remember those prototypes had ever-present armed guards standing by to make sure no one touched, damaged or outright stole them.

"This is part of the reason why we've said that the ZT will have limited availability anyway because it's a difficult panel to produce and at Panasonic we have a lot of power with plasma and we have the ability to produce the panels which back then Pioneer could not do."

If you, like us, are looking forward to finding out just how good the new ZT60 and VT60 plasma TVs are, you're in luck - we should have some review samples in the next few months so keep an eye out for the usual in-depth TechRadar reviews.

TOPICS
James Rivington

James was part of the TechRadar editorial team for eight years up until 2015 and now works in a senior position for TR's parent company Future. An experienced Content Director with a demonstrated history of working in the media production industry. Skilled in Search Engine Optimization (SEO), E-commerce Optimization, Journalism, Digital Marketing, and Social Media. James can do it all.

Latest in Televisions
Hisense U7N Prime Day 2024 deal image
The Hisense U7N was one of the best TVs I tested in 2024, and it just had its price slashed at Amazon
Samsung HW-Q990D soundbar with Halloween theme over the top
Samsung promises to repair soundbars bricked by its disastrous software update for free – but it'll probably involve shipping
LG C3 deal image on blue background
Woah – LG's C3 OLED TV just crashed to its lowest price ever for March Madness
Samsung Wireless One Connect on stone pedestal
I tested Samsung's new wireless TV connection box, and gamers need to know one thing
Samsung S95D with peacock feather on screen
Samsung says an OLED-beating new screen tech could come sooner than we thought – but I wouldn't expect it in 4K TVs right away
Amazon Fire TV Stick
Amazon's Fire TV Stick 4K is back down to 40% off – give your older 4K TV a cheap smart upgrade
Latest in News
Cassian Andor looking nervously over his shoulder in Andor season 2
New Andor season 2 trailer has got Star Wars fans asking the same question – and it includes an ominous call back to Rogue One's official teaser
23andMe
23andMe is bankrupt and about to sell your DNA, here's how to stop that from happening
A phone showing a ChatGPT app error message
ChatGPT was down for many – here's what happened
AirPods Max with USB-C in every color
Apple's AirPods Max with USB-C will get lossless audio in April, but you'll need to go wired
A woman sitting in a chair looking at a Windows 11 laptop
It looks like Microsoft might have thought better about banishing Copilot AI shortcut from Windows 11
Lock on Laptop Screen
Medusa ransomware is able to disable anti-malware tools, so be on your guard