The 6 biggest post-Super Bowl TV moments ever

(Image credit: Deedle-Dee Productions / Reveille Productions / Universal Television)

With the 'Super Bowl episode' of a TV show, you're usually guaranteed a couple of things: big guest stars and explosive story moments. Whichever show is chosen to air after the Super Bowl is likely to get the largest audience it will ever have, and producers do their best to make it count. 

2020's post-Super Bowl show on Fox marks the debut of The Masked Singer season 2. Thrilling as that sounds, the Super Bowl has been used to boost all kinds of shows over the years, and is frequently used as a launching pad for brand-new shows, some of which go on to last for over a decade, while others – like 24 spin-off Legacy, which aired after Super Bowl LI in 2017 – simply fizzle out. 

Below, read about six of the biggest TV moments to happen after the Super Bowl. 

Friends' highest-rated episode ever (1996)

(Image credit: Warner Bros)

The One After the Super Bowl episode of Friends garnered a ludicrous 52.925 million viewers in 1996 according to Nielsen, making it the highest-rated episode of the show ever (2004's final episode did a mere 52.5 million), and the biggest post-Super Bowl broadcast on record. It featured a host of guest stars: Brooke Shields, Chris Isaak, Julia Roberts and Jean-Claude Van Damme were among them. Can you guess from that list that it was 1996?

It's pretty much impossible for a post-Super Bowl show to do these numbers again in this age of streaming services and a million other distractions – Friends was a TV phenomenon unlike anything else at the time. 

Family Guy's debut and the Simpsons Super Bowl episode (1999)

Love it or hate it (the former is more likely if you're under the age of 20), the adult animated sitcom Family Guy launched during the Clinton administration, and is still on the air more than two decades later. 

On Fox in 1999 it was aired as part of a double bill, being followed by The Simpsons season 10 episode Sunday Cruddy Sunday. That Simpsons episode is actually set during the Super Bowl, and features a cameo from Rupert Murdoch (it sort of makes sense when you're watching it). 

In 2005, American Dad, from Family Guy creator, Seth MacFarlane, debuted after the Super Bowl too – on that occasion The Simpsons aired before it. 

Alias: Phase One (2003)

This episode of spy drama Alias was the lowest-rated post-Super Bowl show ever, and it entirely makes sense. Alias was a densely serialized spy drama created by JJ Abrams and was never a huge hit, which didn't exactly make it a great fit for a football-loving audience. 

Still, Phase One is arguably the best episode of a show to ever air after the Super Bowl, as it completely reset the status quo of the show. The spy drama about a double agent was turned on its head, as protagonist Sydney Bristow (Jennifer Garner) blew her cover and turned on her old bosses.

Without Alias, it's unlikely that we'd have ever had Lost, the most recent Star Trek movies, or Abrams' Star Wars efforts. And this episode was perhaps the show's peak. 

The Office: Dwight's fire drill (2009)

The Office had a few things in common with other post-Super Bowl shows in its season five two-part episode Stress Relief, including big guest stars in Jack Black and Jessica Alba (who both appear in a movie within the show so as not to puncture the realism of The Office's setting). But the episode might be best remembered for Dwight's fire drill gone wrong (above), with his effort to teach the staff of Dunder Mifflin a lesson backfiring spectacularly. 

Prince appears in New Girl (2014)

New Girl was sitcom hotness back in 2014, and Prince was a pretty massive get for the Zooey Deschanel-fronted show, as the viewing figures testified: the preceding episode of New Girl garnered fewer than four million viewers, while this episode landed over 26 million. That's the Super Bowl effect at work.

Jack's death in This is Us (2018)

Weepy drama This is Us was immediately a big hit for NBC, taking place across both the past and the present, and following the lives of two parents and their three grown-up kids. With that storytelling framework in mind, the show had teased the death of father Jack Pearson (Milo Ventimiglia) for a while. This episode showed his demise in a fire, which is exactly what you're in the mood to watch after a game of football – that said, over 26 million people watched it, which is three times more than the audience that tuned into the previous episode. 

Samuel Roberts

Samuel is a PR Manager at game developer Frontier. Formerly TechRadar's Senior Entertainment Editor, he's an expert in Marvel, Star Wars, Netflix shows and general streaming stuff. Before his stint at TechRadar, he spent six years at PC Gamer. Samuel is also the co-host of the popular Back Page podcast, in which he details the trials and tribulations of being a games magazine editor – and attempts to justify his impulsive eBay games buying binges.

Latest in Entertainment
A collage of a demasked Spider-Man, Captain Marvel staring into the camera, and Daredevil shouting
17 Marvel heroes I want to see added to the Avengers: Doomsday cast – Spider-Man, Ms Marvel, Wolverine, and more
Buzz Lightyear Space Ranger Spin Rennovations
Disney’s giving a classic Buzz Lightyear ride a tech overhaul – here's everything you need to know
Robert Downey Jr reveals himself as Doctor Doom to a delighted crowd at San Diego Comic-Con 2024
Marvel has revealed the full, 27-strong cast for Avengers: Doomsday, and there are plenty of heroes who seemingly won't be part of its roster
Robert Downey Jr sitting in a chair and holding a finger to his lips during Marvel's Avengers: Doomsday cast reveal
'There is always room for more': Marvel drops big hint that it isn't done with its Avengers: Doomsday cast announcements
A collage of Elizabeth Olsen's Scarlet Witch and Tatiana Maslany's She-Hulk
Marvel fans are already tired of Doomsday and Secret Wars cast gossip as two more superheroes get linked with roles in the next two Avengers movies
Venezuela's forward #09 Jhonder Cadiz celebrates after scoring during the 2026 FIFA World Cup South American qualifiers football match between Ecuador and Venezuela, at the Rodrigo Paz Delgado stadium in Quito, on March 21, 2025 ahead of Venezuela vs Peru
Venezuela vs Peru live stream: how to watch today's FIFA World Cup 2026 qualifier anywhere online
Latest in News
Lenovo | Thinkpad T14s Gen 6 Snapdragon
Windows 11’s latest patch declares war on BIOS updates for some Lenovo laptops, blocking them as a security risk in a bizarre turn of events
Tomodachi Life: Living the Dream screenshot showing a Mii smelling some fresh flowers.
Tomodachi Life: Living the Dream is a sequel to my favorite 3DS game, and I think it's already packing the charm that inZOI lacks
Google Pixel Watch 3 side dial and button
Google Gemini reportedly spotted on Wear OS – could a rollout be close at hand?
Nintendo Switch 2 Joy-Con up-close from app store
Nintendo's new app gave us another look at the Switch 2, and there's something different with the Joy-Con
cheap Nintendo Switch game deals sales
Nintendo didn't anticipate that Mario Kart 8 Deluxe was 'going to be the juggernaut' for the Nintendo Switch when it was ported to the console, according to former employees
Toni Collette in Hereditary
Everything leaving Netflix in April 2025 – from the scariest movie ever made to a beloved DreamWorks animation with 99% on Rotten Tomatoes