The best Amazon Prime Day fitness deal this year is this 50% off Bowflex Kettlebell

(Image credit: Future)

We've just spotted what we think might just be one of the strongest Amazon Prime Day fitness deals this year - this 50% sale on a BowFlex adjustable kettlebell for $149.11 (£159 in the UK).

This might seem like quite a pricey spend for a kettlebell, but hear us out - this one's a great space saver and a good buy if you're a beginner or committed home fitness enthusiast. With an adjustable kettlebell like this you'll not only be able to replace a whole lineup of different weights (a whole 6 in this case), but also gradually increase the weight as your strength increases. Put simply, it's a very good choice if you don't have a lot of space in your house but would like a range of weights for your kettlebell routines.

It is, however, worth noting that this isn't the record lowest price for this particular kettlebell - we've seen it go for $129 on very rare occasions at Amazon previously and about $90 in clearance sales at other retailers.

Still, those are prices from before the pandemic - which as you'll probably already know absolutely decimated stock on personal fitness items. In fact, we've seen Amazon sell these BowFlex kettlebells for as much as $252 in the past year, a price that not only makes your eyes water, but makes these particular Amazon Prime Day fitness deals seem incredibly good value.

Amazon Prime Day fitness deals on kettlebells

Bowflex SelectTech adjustable kettlebell: $199 $149.11 at Amazon
Save £69 - Normally kettlebells are a pretty simple affair - they are after all a giant hunk of metal or concrete with a handle on it. Not this particular Kettlebell from Boxflex, however. This one's fully adjustable so you can add or lose weight according to your strength requirements. While pricey, this is absolutely fantastic for kettlebells because it'll mean you won't have to buy multiple weights as your workout routine grows.

More great Amazon Prime Day fitness deals

(UK) ProteinWorks 1Kg vegan protein powder (cookies and cream): £27.49 £16.99 at Amazon
Save £10 - Any fitness fanatic will tell you that protein is an essential part of building muscle and helping your recovery after intense workouts. Well, we can't account for the taste of this particular powder from ProteinWorks, but cookies and cream flavour sounds pretty good for us and it's also going for its lowest ever price right now. It's also fully vegan too, so if you're on a fully plant-based diet than you needn't worry at all.

More Amazon Prime Day deals in the US

Amazon devices: up to 50% off for Prime Day
Amazon Fire tablets: record low prices now starting at $44.99
Amazon Echo (4th Gen): $99.99 $59.99 at Amazon
Amazon Echo Dot (4th generation): $49.99 $24.99 at Amazon
Adidas: up to 45% off footwear and apparel
Audible Premium Plus: save 53% on your first 4 months
AirPods: now starting at just $99
Apple Watch Series 6 (40mm, GPS): $399 $329 at Amazon
Calvin Klein: up to 45% off CK underwear and bras
Card and board games: Up to 30% off games for all ages
Chromebooks: up to 25% off Lenovo, HP and Samsung
Deals under $25: save on games, smart home, fashion and more
Fashion: big name brands from $14
Fitbit: up to 30% off Fitbit Sense, Inspire and more
Garmin: save up to 30% on smartwatches
Headphones: save on Sony, Beats, Bose and more
iPad (8th generation): was $329 now $299
Keurig: up to 35% off K-Slim pod coffee maker
Kitchen: save up to 42% on Cusimax, Cosori, Instant Pot and more
Laptops: Chromebooks, MacBooks and gaming laptops discounted
Lego Super Mario: sets from $11
Levi's: up to 40% off Levi's jeans, shorts and jackets
New Balance: up to 30% off shoes and sneakers
Nike: save on NBA jerseys, sneakers, and more
Monitors: displays from LG, Asus, and Alienware up to 38% off
Nintendo Switch: save $10 on Pro Controller and select games
Oral care: up to 50% off Oral B, Crest, Glide and more
PS5: games now starting at $29.88
Ray-Ban: up to 25% off adults and kids sunglasses
Razer: PC gaming accessories up to 50% off
Roomba: save up to $300 on robot vacuum cleaners
Sony WH-1000XM4 headphones: $348 $248 at Amazon
Smartwatches: Samsung Galaxy Watch from $159
Subscription boxes: 65% off for Prime members
Tommy Hilfiger: up to 50% off designer clothes and accessories
TVs: Fire-enabled smart TVs starting at just $99.99
Under Armour: up to 30% off sportswear, shoes and gym accessories

More Amazon Prime Day deals in the UK

Amazon Echo devices: up to 50% off - starting from £9.99
Amazon Echo Dot: £49.99 £24.99 at Amazon
Amazon Echo Show 5 (2019): £79.99 £39.99 at Amazon
Amazon Fire HD 8 tablet: £89.99 £39.99 at Amazon
Audible Premium Plus: Prime members get 3 months for 99p
AirPods: now starting at £119.99
Blink Mini security camera: now just £21.99 for Prime members
Cookware: up to 68% off pans, bakeware and utensils
Deals under £15: save on games, smart home, fashion and more
Electric toothbrushes: save over 60% on Oral-B brushes
Fashion: big savings on Amazon brands starting at under £5
Headphones: Jabra headphones from £69
iPad (2020) - 32GB: lowest price ever - now £299
Kindle: now starting at just £49.99
Kitchen: Dolce Gusto coffee machines from £59 and more
Laptops: cheap PCs starting at just £199
MacBook Air M1: £100 off at Amazon - now £899
Nintendo Switch: bundles from £299
Nike: save on apparel and trainers
Pets: food, shampoo and toys up to half price
PC games: EA titles including The Sims 4 from £7.49
Prime Video: channel add-ons 99p for three months
PS5: Demon's Souls, Immortals and more discounted now
Smart home: Ring Video Doorbell from £35 and more
Smartwatches: Fitbit Charge 4 now £99 and more
Sports nutrition: over 50% off protein powder
Toys: up to 42% off Funko, Lego, LOL Surprise and more
TVs: 4K smart TVs from £298
Wine and beer: save up to 50% on red, whites and lager
Xbox: blockbuster favourites from £19.99

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Alex is TechRadar's deals editor, specializing in getting our readers the best bang for the buck on the tech that we know and love. He's a dab hand at covering retailer events like Black Friday and Amazon Prime Day having over seven years of e-commerce experience at Future PLC; including bylines at our sister sites T3 and GamesRadar. Alex's expertise touches on most areas of TechRadar but he has a particular love for phones, laptops, and cameras, being an avid photographer. Outside of work, you'll find him indulging his love for street and travel photography, at home working on music, or down at the local climbing gym.