The Hive Hub 360 borrows the View’s good looks

Smart home giant Hive has released a new home hub, the Hive Hub 360 and this time it’s actually good looking. Or at least, it’s supposed to be.

We’ve not seen it in the flesh yet, but from the images released, it has a glossy plastic look. It’s designed to sit in the same visual family as Hive’s beautifully designed Hive View camera. 

The View was a collaboration between Yves Béhar and British Gas-owned Hive. In fact, it was the second collaboration, with the original Hive Thermostat also being designed by the Swiss designer. 

Bringing chic to the smart home

The Hive Hub however wasn’t designed by Béhar, rather ‘is in keeping with the Hive View style’. We're fans of the Hive View’s styling, thinking that it’s one of the few security cameras on the market that actually looks like it could match some high-end interior design, thanks to its curved steel arm, unlike the uniform white plastic look that most cameras have. 

Hive has applied this stroke of design to the Hub 360, too, which replaces the nondescript white plastic box that was the original Hub. And looking across the industry, that is fairly standard for home hubs. The Wink 2 and Samsung SmartThings hub are both white plastic boxes. 

Hive’s offering to the smart home hub market is a little less all-inclusive than the others mentioned above, in that it only unifies the products in the Hive ecosystem, namely the Thermostat, View camera, Plugs, and Sensors. 

It does have one other trick up its sleeve though, in that it’s also a sound monitoring device. Working much like a security camera, it will notify you when it hears a sound, and records it to your Hive cloud so you can listen back to it. 

To match the Hive View, the  Hub 360 comes in White and Champagne Gold or Black and Brushed Copper, and costs $139 (£99).

Andrew London

Andrew London is a writer at Velocity Partners. Prior to Velocity Partners, he was a staff writer at Future plc.

Latest in Smart Home Hubs
Amazon Echo Show on a counter displaying
The Echo Show 15 (2024) can't decide if it's a Fire TV or a smart home hub, and it fails to excel at either
Amazon Echo Show 21 running Spotify app
The Amazon Echo Show 21 is big and beautiful, and it's changed how I control my smart home
The Samsung Bespoke line of kitchen appliances
What is Samsung's ambient sensing? Unpacking the new SmartThings AI features
HomePod 2 on shelf in a home
New leak may have revealed more details about Apple's first smart display
The Amazon Echo Show 15 on a wall next to the Echo Show 21 on a stand
Amazon's new Echo Show 21 is its biggest-ever smart display – and has an upgraded Echo Show 15 sibling
Homepod Mini in Midnight
Apple re-releases Homepod Mini in Midnight black and sparks discussion of next-gen model
Latest in News
Garmin Instinct 3 next to the Apple Watch Ultra 2
New figures claim the smartwatch market just shrunk for the first time ever, and the Apple Watch Ultra 3 is to blame
Hitman: World of Assassination on PSVR 2.
Hitman: World of Assassination hits PSVR 2 soon, finally giving you a reason to dust off your headset
A stressed employee looking over some graphs
UK workers are spending more than one day per week tracking down information
Vision Pro Metallica
Apple Vision Pro goes off to never never land with Metallica concert footage
Mufasa is joined by another lion, a monkey and a bird in this promotional image
Mufasa: The Lion King prowls onto Disney+ as it finally gets a streaming release date
An American flag flying outside the US Capitol building against a blue sky
Sean Plankey selected as CISA director by President Trump