UK operators promise to be 'fair' to customers

(Image credit: Getty) (Image credit: Getty Images)

The UK’s major mobile operators are among those who have signed up to a of a new voluntary pledge to put “fairness” at the heart of their businesses.

EE, O2, Three and Vodafone have promised to adhere to the principles of the document, as have major Mobile Virtual Network Operators (MVNOs) and landline, broadband and television providers.

“I welcome the commitments the providers have made, and the action they’re taking to ensure customers are treated fairly every step of the way,” said Ofcom CEO Sharon White.

Operator fairness

“Great service cannot be optional. It has to be the norm. That hasn’t always happened in the past in broadband and mobile services, but there is now a growing belief from providers that putting customers first is paramount.”

The “Fairness for Customers” commitments include a promise to give customers the most suitable deal for their needs and to provide clear information before, after and during a contract.

Vulnerable customers or those whose circumstances change will be treated fairly, while operators have also promised to fix any problems and allow customers to walk away from their contract if they do not receive the standard of service they have signed up for.

Additionally, all signatories have said they will not impose any barriers to customers who wish to change provider or their service.

“Until now too many people have received a raw deal from their broadband or mobile phone supplier, added Caroline Normand, Which? Director of Advocacy. “So it’s a positive step that all the major players have signed up to Ofcom's new fairness commitments.”

Ofcom will publish a progress report next year, alongside its usual complaints and satisfaction publications, to see how each company is performing in the delivery of these goals.

Steve McCaskill is TechRadar Pro's resident mobile industry expert, covering all aspects of the UK and global news, from operators to service providers and everything in between. He is a former editor of Silicon UK and journalist with over a decade's experience in the technology industry, writing about technology, in particular, telecoms, mobile and sports tech, sports, video games and media. 

Latest in Phone & Communications
GlocalMe KeyTracker
When I tested this global tracker, it trounced the Apple AirTag in so many ways
Privacy Hero II
Privacy Hero II VPN Router
ThinkPhone 25 by Motorola
I reviewed the ThinkPhone 25 by Motorola and while it's not as fast as its predecessor, it's the superior phone in so many ways
FRITZ!Box 7690 WiFi 7 Router
FRITZ!Box 7690 router review
Ulefone Armor Pad 4 Ultra Thermal
Ulefone Armor Pad 4 Ultra Thermal rugged tablet review
Unihertz Tank Pad 8849
Unihertz Tank Pad 8849 rugged tablet review
Latest in News
An image of Pro-Ject's Flatten it closed and opened
Pro-Ject’s new vinyl flattener will fix any warped LPs you inadvertently buy on Record Store Day
EA Sports F1 25 promotional image featuring drivers Oscar Piastri, Carlos Sainz and Oliver Bearman.
F1 25 has been officially announced, with this year's entry marking a return for Braking Point and a 'significant overhaul' for My Team mode
Garmin clippd integration
Garmin's golf watches just got a big software integration upgrade to help you improve your game
Robert Downey Jr reveals himself as Doctor Doom to a delighted crowd at San Diego Comic-Con 2024
Marvel is currently making a major announcement about Avengers: Doomsday's cast on YouTube, and I think it's going to be a long-winded reveal
Samsung QN90F on yellow background
Samsung announces US prices for its 2025 mini-LED TV lineup, and it’s good and bad news
Nintendo Switch Lite
Forget the Nintendo Switch 2, the original Switch is getting one last hurrah in a surprise Nintendo Direct tomorrow