Hollywood finally embraces DivX

Stale studios attempt to Freshen up with DivX downloads
Stale studios attempt to Freshen up with DivX downloads

Hollywood finally gets it. After years of shunning DivX as the favourite file format of movie pirates, four major film studios are finally jumping on board.

Film Fresh is the first download-to-own (DTO) retailer to offer Hollywood films in the DivX format, albeit with fairly tight DRM.

The site (www.filmfresh.com) is selling standard definition DivX movies for between $10-15 (£6-9), which can watched on your computer or a DivX certified device.

Big panicky studios

Lionsgate, Paramount Pictures, Sony Pictures and Warner Brothers are providing the catalogue of 600 new and recent films, which is expected to grow "quickly". Titles on offer from day one include Pineapple Express, 17 Again and Watchmen plus franchises like Spider-Man, Harry Potter, The Matrix and Batman.

The DivX files are secured by DRM that limits playback to devices linked to the users unique ID. On computers and the PlayStation 3 it involves entering a code, although on the "millions" of consumer electronics devices that are DivX certified it's a bit more complicated. On a DVD player, for instance, users need to copy down the device's registration number, download some software from DivX, burn a file onto a blank DVD and then run in the machine.

This will enable user to then burn DVDs directly at home and play them on their DVD or Blu-ray player without further permission issues. Probably. Rick Bolton, founder and CEO of Film Fresh says, "Our partnership with DivX goes back to the founding of Film Fresh. We have always believed that DivX offers the best download choice for consumers, since it gives people the freedom to own and watch films on a wide variety of electronic devices from many different manufacturers."

Latest in Entertainment
The Russo brothers posing for a photograph and Herman carrying a Volkswagen camper van in The Electric State
'We're optimists': AI enthusiasts Joe and Anthony Russo defend its use in movies and TV shows, but admit there are 'very real dangers' around its application
Max Verstappen of Red Bull in testing for the 2025 season in Bahrain
Australian Grand Prix 2025: How to watch F1 First Practice race online from anywhere
A collage of Tom Holland's unmasked Spider-Man and Sadie Sink's Max in Stranger Things season 4
Marvel reportedly casts Stranger Things star Sadie Sink in Spider-Man 4, but I don't want her to tackle the roles she's rumored to play
Lilo & Stitch Official Trailer
Stitch crashes into earth and steals our hearts with the first trailer for the live-action Lilo & Stitch
Lewis Hamilton drives a Ferrari single-seater F1 car during the Scuderia Ferrari HP Drivers' Presentation in Milan, in March 2025
How to use a VPN to watch Formula 1
Glasgow Rangers' Nigerian forward Cyriel Dessers runs with the ball during a UEFA Europa League round of 16 first-leg football match in March 2025
Rangers vs Fenerbahce live stream: How to watch today's UEFA Europa League match online, team news
Latest in News
Google Gemini Flash 2.0 Images
I tried Gemini's new AI image generation tool - here are 5 ways to get the best art from Google's Flash 2.0
An image of the Samsung Galaxy S25 Ultra from a hands-on event
Samsung Galaxy S26 Ultra could resurrect an intriguing camera feature
Eurocom Raptor X18
At $15,000, this massive 256GB RAM laptop makes Apple's MacBook Pro look affordable, tiny and very, very slow
Cristin Milioti in Black Mirror season 7
Netflix launches trailer for Black Mirror season 7, giving us a look at its first-ever sequel episode and an unexpected returning character
A graphic of the PC Gaming Show
Get ready for a bounty of PC games on June 8, as the PC Gaming show is back
A close up of The Daily podcast from Pocket Casts' web page
‘Podcasting shouldn’t be locked behind walled gardens’: Pocket Casts slams Spotify and makes its web player free to all