10.53 We're back on the same designs we saw last year. Come on, tell us something new. Nobody is clapping. That tells you all you need to know. They clap anything.
10.53 The Apple Watch is not just with you, it's ON YOU. Way to make it freaky, Cook.
10.52 Tim is back. Not the cat though. It would be amazing if he ran out.
We're onto the Watch. Finally.
10.51 Starts at $1299, and more processor power and storage comes at $1599. And it will ship next month in April. The MacBook Air is being updated in the CPU area, and the 13-inch gets faster flash memory. MacBook Pro is getting faster flash, better CPU and the new force trackpad.
10.50 DO NOT CLAP THAT. Oh, they did. Oh, no. Schiller just did a hashtag joke.
10.49 Ive keeps saying that things are optimised and engineered to work together perfectly. What on earth was Apple doing before? Just pulling apart old Dells and putting them in a shiny case?
10.48 This is basically Jony just saying everything Schiller just said in 'IveSpeak'.
10.47 Big Sir JI chatting on video now to talk about how beautiful everything is. It's all about design. Whenever he talks I feel like I'm in an IMAX watching a film about fish.
10.45 Comes in silver, space gray and gold. You knew that was coming. And it's the world's most energy efficient notebook. HERE COMES THE VIDEO.
10.43 The vision of this is Wireless. Properly. No wires. So Wi-Fi and Bluetooth. Does this mean a real lack of ports? AirDrop, AirPlay? Hotspot on iPhone? Wireless music streaming?
Only a power port on here, it seems. One connector to support HDMI, USB, VGA and power. That's going to piss people off. It's going to be USB-C, as expected.
10.42 The battery cells are filling the rest of the space. Batteries are contoured to the shape of the device. 'We don't want to ship air, we want to ship batteries!' Ha. He mentioned Air. The battery tech is done in sheets, so can be stacked anywhere.
10.41 It's a tiny logic board, but it's still a logic board. It's powered by an Intel Core M, can be turbo charged up to 2.9GHz. And only at 5 watts.
10.40 While this is awesome, it still feels like a lot of padding for the launch of the Watch. It is a fanless MacBook though, which people seem to like here.
10.38 Now there are more kinds of clicking - a force click is harder. In Safari a force click will open a Wikipedia entry. Doing the same in email will open up a map. A time will enter a calendar entry.
This is all about pressure. Even signatures are more sensitive.
10.37 Phil keeps saying diving board. A bit like Beyonce says Surf Bort.
10.36 It's a Retina display, in a 12 inch frame. This is the Retina MacBook Air by everything else but name. More light comes out, consumes 30% less energy as a result and it's totally light, right? The trackpad is next up for the overhaul. It's called the 'force touch trackpad'. And the taptic engine, from the Watch, will give feedback of the clicking.
10.35 Apple's now made something using a butterfly mechanism, so no matter where you type it will feel more accurate. I'll be honest, I've never had a problem. But thanks Apple for fixing it.
10.34 A full size keyboard that goes all the way to the edge. 'It defines the size of the keyboard'. The team actually studied how people typed using slow mo. Apple employees must have been thinking 'Ah MAN, not keyboard duty!'.
10.33 It weighs just 2 pounds, and is the lightest MacBook ever made, and it's 13.1mm. It's 24% thinner than the Macbook Air... is Apple dropping the Air name?
