10.32 Can you even see it? Says Tim. Phil Schiller is here to talk about the new MacBook. 'Most extreme and efficient Notebook ever invented'.
10.31 There's a video playing of a bubble on a screen, and a very thin-looking notebook. I bet it's the MacBook Air Retina. It comes in gold, FYI.
10.30 Another time for Apple to tell us how sales of the MacBook is outperforming the industry. There are a lot of them. But the portability is from the iPhone and iPad... how can that be crammed into the MacBook? How can Apple REINVENT THE NOTEBOOK? Whoa... here it is!
10.29 Weird we've not had a product yet, although that's a big deal if Apple can make it work. And if it gets other phone brands to do the same thing. Next up: let's talk about the Mac.
10.28 ResearchKit comes next month, first five apps available for today.
10.27 People are clapping HARD at that video. It is a good thing for Apple to do - this mass data contribution is great, and it's going to be open source too!
10.25 Watching a video of people talking about how much the iPhone could change medical research. Would have been more awesome if they'd said 'meh, not really bothered'. That's a story.
10.23 How will this data be saved and kept private? Apple is keeping it away from its own eyes, apparently. People clapped that.
10.22 The asthma app can help work out the triggers for Asthma by swabbing surfaces and then using iPhone GPS data to work out who is getting symptoms and why.
10.21 The user can see this data too, so they can use it to influence their health too. GlucoSuccess is coming for diabetes, Cardiovascular disease, Asthma - the ideas to see if apps can really help users by gathering loads of data - even Bluetooth inhalers to help too.
10.18 ResearchKit is a way to easily make apps, and turns iPhone and HealthKit into powerful diagnostic tools. Working with a variety of foundations for huge diseases. mPower is first up - anyone with an iPhone can contribute. There's a tapping test that evaluates hands tremor, or say 'ah' into the microphone and it can read tremors. Or the accelerometer can precisely measure gait.
Got to admit, this sounds great.
10.16 Lots of issue with the data that comes in, like the demographics, the fact only quarterly visit to the doctor, and the fact all studies are only one way.
Apple's seen an opportunity to help. 100,000,000s of iPhone users who would gladly contribute. To that end: ResearchKit.
10.15 More products using HomeKit too. But the most 'profound impact' is HealthKit. It's all about medical research, Jeff Williams is on stage to talk us through it.
10.14 Back onto the iPhone again, talking about how it was 'The best iPod ever created'. Where's he going with this? Oh, every major car brand has committed to delivering CarPlay. More than 40 new models of cars shipping by the end of the year using it.
I tried it last year. It wasn't great. Hope it's improved since then.
10.13 Cook is stumbling on autocue again. Still able to tell us that vending machines are enormously popular with Apple Pay.
10.12 iPhone has sold bagillions, at double the rate of the rest of the industry. It's the number one selling smartphone, and Apple Pay has 'enormous momentum'. Now have 2500 banks supporting Apple Pay.
10.11 Apple TV price is crashing to $69.99, so doesn't look like a new one is coming.
10.10 Tim's back. He's happy. FYI my cat is called Tim. Not because of Tim Cook though.
10.09 I have to admit, I hate Game of Thrones. But I know very, very well that I'm in the minority on that. I enjoyed Tomb Raider 2: Cradle of Life though, so perhaps I'm not the best demographic.
