What do you get when you cross Vimeo + TikTok? A potential business hit

TikTok dark mode
(Image credit: Shutterstock)

As more businesses are now using short-form videos to reach their customers, Vimeo and TikTok have announced a new partnership.

As a result of the partnership, Vimeo's powerful video tools will be integrated with the TikTok platform which will enable SMBs to make effective video ads to better engage their customers.

According to pre-release tests of the combined capabilities of both companies, participants saw up to 50 percent higher clickthrough rates when compared to previous campaigns launched on other platforms. At the same time, businesses were able to double the number of videos they created in a short timespan through the new integration.

SVP of business development at Vimeo, Richard Bloom explained how the new partnership can help SMBs reach customers in a press release, saying:

"Vimeo and TikTok are solving one of the most significant pain points for SMBs in reaching customers — how to easily and affordably create professional-quality content at scale,. We're thrilled to be the first video creation platform to integrate with TikTok For Business and to expand the reach of Vimeo Create, so more businesses can engage even more customers online."

TikTok Marketing Partners

Vimeo is the latest company to join TikTok Marketing Partners which is made up of a group of vetted experts that create, implement and measure TikTok ad campaigns.

However, the company is the first partner to receive a badge under TikTok's all-new Creative Tools subcategory of Creative Partners that help brands produce creative assets leveraging TikTok's best practices.

Through this first-of-a-kind partnership between the social media company and a video software company, SMBs can now utilize Vimeo's AI video production tool Vimeo Create to produce and publish ads directly into the TikTok Ad Manager in minutes. Vimeo and TikTok have also worked together to develop custom video templates available exclusively in Vimeo Create that are optimized for the short-form video platform.

This new integration is now available to all Vimeo users and business interested in joining TikTok Marketing Partners can check out the website for more information.

Anthony Spadafora

After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home. 

Read more
LinkedIn app on an iPhone
LinkedIn is releasing even more video tools as it looks to take on TikTok, Instagram
Canva HubSpot
HubSpot and Canva team up to level the creative playing field
Jupitrr
What is Jupitrr AI: Everything we know about this social media-friendly video B-roll generator
Synthesia
What is Synthesia? Everything we know about the best enterprise AI video generator
Pictory
What is Pictory: Everything we know about this business-focussed AI video generator
Website screenshot taken from Wix (November 2024)
Wix teams up with YouTube Shopping to expand the social shopping experience
Latest in Software & Services
TinEye website
I like this reverse image search service the most
A person in a wheelchair working at a computer.
Here’s a free way to find long lost relatives and friends
A white woman with long brown hair in a ponytail looks down at her computer in a distressed manner. She is holding her forehead with one hand and a credit card with the other
This people search finder covers all the bases, but it's not perfect
That's Them home page
Is That's Them worth it? My honest review
woman listening to computer
AWS vs Azure: choosing the right platform to maximize your company's investment
A person at a desktop computer working on spreadsheet tables.
Trello vs Jira: which project management solution is best for you?
Latest in News
Nintendo Switch 2 Joy-Con up-close from app store
Nintendo's new app gave us another look at the Switch 2, and there's something different with the Joy-Con
cheap Nintendo Switch game deals sales
Nintendo didn't anticipate that Mario Kart 8 Deluxe was 'going to be the juggernaut' for the Nintendo Switch when it was ported to the console, according to former employees
Three angles of the Apple MacBook Air 15-inch M4 laptop above a desk
Apple MacBook Air 15-inch (M4) review roundup – should you buy Apple's new lightweight laptop?
Witchbrook
Witchbrook, the life-sim I've been waiting years for, finally has a release window and it's sooner than you think
Amazon Echo Smart Speaker
Amazon is experimenting with renaming Echo speakers to Alexa speakers, and it's about time
Shigeru Miyamoto presents Nintendo Today app
Nintendo Today smartphone app is out now on iOS and Android devices – and here's what it does