The customer of today has grown accustomed to personalized and relevant experiences. Businesses that fail to provide such an experience risk facing an untimely demise.
So much so, that according to research from Innosight, the average lifespan of S&P 500 companies dropped from 33 years in 1965, to 20 years in 2017, and is expected to fall further - to 12 years, by the time we reach 2027.
What can a business do? It starts with the creation of a solid, modern, experience-based foundation for how to go to market, with the full focus being on customer experiences.
That same foundation is available to you in the “Becoming an experience-based business” whitepaper.
Submit your details below to access the full whitepaper and find out more!
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