The world of business has undergone one of the most dramatic transformations in decades over the past 12 months, with companies forced to provide a great digital experience during the lockdown. Customers now expect business to maintain this in a post-pandemic world, with a more demanding consumer base having higher expectations than ever before.
However, such upheaval does not always have to be a bad thing - and that's especially true when it comes to your technology stack. Getting the right software on board and up to speed can make all the difference - and nowhere is that perhaps more accurate than the world of CRM.
CRM software has been around for some time, and is a common sight in many major businesses. When used correctly and effectively, it can make all the difference in delighting your customers, making sure they come back time and time again.
However, the survival mindset of 2020 led to processes and operations not suitable for scale. As the customer experience has grown more complex, most companies have brought in a patchwork of disparate technologies stitched together from different sources: a CRM to manage customer data, a customer management system (CMS) to build their website, and marketing automation to scale their efforts. This can lead to a quick uptick in revenue – after all, when a company buys another, it acquires all of its customers – but it's often a very negative experience for the customer. This route is holding companies back, slowing them down and depriving them of having a complete view of the customer. Business leaders cannot afford to lose revenue opportunities and leave so much potential untapped.
HubSpot has been a key player in the CRM space for many years, helping businesses of all sizes grow and scale in multiple industries and locations across the globe. According to recent research by the company, 50% of business leaders say that their CRM is difficult to use, and 76% report their team doesn’t use the majority of their CRM tools. What’s even more alarming is that 47% believe that their software is incapable of helping them meet their business goals over the next three years. So, what’s the point of having a “strong” CRM if you aren’t fully leveraging its benefits?
HubSpot’s modern CRM platform is fundamentally built with customer experience in mind. Its tech stack supports companies looking to grow and scale, from small startups to iconic brands such as Revolut, Skyscanner, TikTok WWF, helping front office teams deepen relationships with prospects and customers and provide a best-in-class experience. The company makes this possible through a powerful and easy to use CRM, complemented with hundreds of apps and tools that can be integrated out of the box.
By making a conscious decision to invest in its own product team, HubSpot’s customers benefit from software that’s cohesive, customisable and empowering. Where other CRM platforms were assembled through multiple, disparate acquisitions, each with a completely different underlying tech stack, HubSpot is carefully crafted in-house using a collection of proven tools, components, and systems that seamlessly work together as the building blocks of the user experience.
Due to the acceleration of digitalisation, modern CRM seems utterly different today and has been redefined significantly. In today’sdigital era , the digital journey begins with the website and carries through with the many interactions your customer has with you, and you need to capture all of that information. With HubSpot CRM platform, customer-facing teams -whether it is marketing, sales or customer service- have access to a ”single point of customer truth” that all teams can feed into – and crucially, pull from –removing friction in customer interactions, giving insight into their unique journey and leading to actionable insights for a seamless and contextual experience
So if your business is looking to kickstart its post-pandemic life and delight your customers, getting on board with HubSpot CRM could be just what you need - you can find out more here.
