Amazon's CEO beats Elon Musk to landing a reusable rocket successfully

BE3
BE3

Making rockets is a playground for the billionaires right now, and it turns out that yesterday Amazon's CEO Jeff Bezos beat PayPal founder Elon Musk to a rather significant rocketry first.

Bezos's Blue Origin is less known than Musk's SpaceX, yet it was Blue Origin that has now managed to successfully land a BE-3 rocket smoothly on the ground first.

This is a significant achievement as it paves the way for reusable rockets in the future - which will be an important step towards making space travel affordable.

Spot on landing

Perched atop the BE-3 is the New Shepard capsule where in the future astronauts and cargo will sit. As this was just a test launch though, the capsule came back to earth and landed safely with parachutes.

The BE-3 fell back to Earth with its engines firing when it was 5000 feet above ground. It was then able to make a controlled landing at a gentle 4.4mph.

Amazingly it managed to land only 4.5 feet off of the original launch pad.

Prior to this launch SpaceX had been trying to achieve similar, carrying out two higher profile launches of its own Falcon rockets and attempting to land them a floating barge platform. But while it came close both times, the rockets still ended up crashing.

Elon Musk has yet to react to his rival's success on Twitter - though we're guessing that he might be thinking twice about renewing his Amazon Prime subscription.

You can watch the landing in the video below which the company has produced showcasing the achievement.

Via Engadget

Latest in Tech
A Lego Pikachu tail next to a Pebble OS watch and a screenshot of Assassin's Creed Shadow
ICYMI: the week's 7 biggest tech stories from LG's excellent new OLED TV to our Assassin's Creed Shadow review
A triptych image of the Meridian Ellipse, LG C5 and Xiaomi 15.
5 amazing tech reviews of the week: LG's latest OLED TV is the best you can buy and Xiaomi's seriously powerful new phone
Beats Studio Pro Wireless Noise Cancelling Headphones in Black and Gold on yellow background with big savings text
The best Beats headphones you can buy drop to $169.99 at Best Buy's Tech Fest sale
Ray-Ban smart glasses with the Cpperni logo, an LED array, and a MacBook Air with M4 next to ecah other.
ICYMI: the week's 7 biggest tech stories from Twitter's massive outage to iRobot's impressive new Roombas
A triptych image featuring the Sennheiser HD 505, Apple iPad Air 11-inch (2025), and Apple MacBook Air 15-inch (M4).
5 unmissable tech reviews of the week: why the MacBook Air (M4) should be your next laptop and the best sounding OLED TV ever
Apple iPhone 16e
Which affordable phone wins the mid-range race: the iPhone 16e, Nothing 3a, or Samsung Galaxy A56? Our latest podcast tells all
Latest in News
Google Pixel Watch 3
Google Pixel Watches hit with delayed notifications, crashing, and performance issues following Wear OS 5.1 update
Zendesk Relate 2025
Zendesk Relate 2025 - everything you need to know as the event unfolds
Disney Plus logo with popcorn
You can finally tell Disney+ to stop bugging you about that terrible Marvel show you regret starting
Google Gemini AI
Gemini can now see your screen and judge your tabs
Girl wearing Meta Quest 3 headset interacting with a jungle playset
Latest Meta Quest 3 software beta teases a major design overhaul and VR screen sharing – and I need these updates now
Philips Hue
Philips Hue might be working on a video doorbell, and according to a new report, we just got our first look at it